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Lip makeup

7689 products

Catrice Catrice Filler Supreme Brillo De Labios 070-Golden Hour Flex 3,5ml In stock Price — for partners → Catrice Filler Supreme Brillo De Labios 040-Drama Certified 3,5ml Catrice Catrice Filler Supreme Brillo De Labios 040-Drama Certified 3,5ml In stock Price — for partners → Catrice Filler Supreme Brillo De Labios 030-Miss Behave 3,5ml Catrice Catrice Filler Supreme Brillo De Labios 030-Miss Behave 3,5ml In stock Price — for partners → Catrice Filler Supreme Brillo De Labios 080-The Sugarcoated Truth 3,5ml Catrice Catrice Filler Supreme Brillo De Labios 080-The Sugarcoated Truth 3,5ml In stock Price — for partners → Catrice Catrice Gel Glide Lápiz De Labios De Larga Duración 070-Line Me Softly 1,5g In stock Price — for partners → Catrice Gel Glide Lápiz De Labios De Larga Duración 040-Latte Lines 1,5g Catrice Catrice Gel Glide Lápiz De Labios De Larga Duración 040-Latte Lines 1,5g In stock Price — for partners → Catrice Gel Glide Lápiz De Labios De Larga Duración 030-Left On Red 1,5g Catrice Catrice Gel Glide Lápiz De Labios De Larga Duración 030-Left On Red 1,5g In stock Price — for partners → Catrice Gel Glide Lápiz De Labios De Larga Duración 010-Princess Charming 1,5g Catrice Catrice Gel Glide Lápiz De Labios De Larga Duración 010-Princess Charming 1,5g In stock Price — for partners → Catrice Glass Like Brillo De Labios En Barra 050-Glacé Macchiato 3g Catrice Catrice Glass Like Brillo De Labios En Barra 050-Glacé Macchiato 3g In stock Price — for partners → Catrice Glass Like Brillo De Labios En Barra 040-Red Carpet Game 3g Catrice Catrice Glass Like Brillo De Labios En Barra 040-Red Carpet Game 3g In stock Price — for partners → Catrice Glass Like Brillo De Labios En Barra 020-Crush Me Softly 3g Catrice Catrice Glass Like Brillo De Labios En Barra 020-Crush Me Softly 3g In stock Price — for partners → Catrice Glass Like Brillo De Labios En Barra 010-Bare Ambition 3g Catrice Catrice Glass Like Brillo De Labios En Barra 010-Bare Ambition 3g In stock Price — for partners → Gosh Gosh Blush Up Colorete En Crema 003-Coral Red 14ml In stock Price — for partners → Gosh Gosh Velvet Touch Lipstick 184-Strawberry Latte 4g In stock Price — for partners → Maybelline Maybe It's Serum Lipstick 102-Out 'til 1 U Maybelline Maybelline Maybe It's Serum Lipstick 102-Out 'til 1 U In stock Price — for partners → Maybelline Maybe It's Serum Lipstick 006-Hold The Door 1 U Maybelline Maybelline Maybe It's Serum Lipstick 006-Hold The Door 1 U In stock Price — for partners → Maybelline Maybe It's Serum Lipstick 005-Take The 1 U Maybelline Maybelline Maybe It's Serum Lipstick 005-Take The 1 U In stock Price — for partners → Maybelline Maybe It's Serum Lipstick 002-Maybe Its 1 U Maybelline Maybelline Maybe It's Serum Lipstick 002-Maybe Its 1 U In stock Price — for partners → Maybelline Maybe It's Serum Lipstick 004-Wild Card 1 U Maybelline Maybelline Maybe It's Serum Lipstick 004-Wild Card 1 U In stock Price — for partners → Maybelline Maybelline Maybe It's Serum Lipstick 103-Make It Work 1 U In stock Price — for partners → Maybelline Maybe It's Serum Lipstick 106-Maybe It's Soft 1 U Maybelline Maybelline Maybe It's Serum Lipstick 106-Maybe It's Soft 1 U In stock Price — for partners → Maybelline Maybe It's Serum Lipstick 108-Fit Check 1 U Maybelline Maybelline Maybe It's Serum Lipstick 108-Fit Check 1 U In stock Price — for partners → Maybelline Cloudtopia Colorete Para Mejillas y Labios 03 5g Maybelline Maybelline Cloudtopia Colorete Para Mejillas y Labios 03 5g In stock Price — for partners → Maybelline Cloudtopia Colorete Para Mejillas y Labios 07 5g Maybelline Maybelline Cloudtopia Colorete Para Mejillas y Labios 07 5g In stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

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