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Lip makeup

7689 products

Estée Lauder Glossy Pout Aceite De Labios 02-Strawberry Milk 6ml Estee Lauder Estée Lauder Glossy Pout Aceite De Labios 02-Strawberry Milk 6ml In stock Price — for partners → Estée Lauder Glossy Pout Aceite De Labios 01-Rasberry Squeeze 6ml Estee Lauder Estée Lauder Glossy Pout Aceite De Labios 01-Rasberry Squeeze 6ml In stock Price — for partners → Guerlain Guerlain Rouge g Barra De Labios Recarga 759 3,5g In stock Price — for partners → Guerlain Guerlain Rouge g Barra De Labios Recarga 345 3,5g In stock Price — for partners → Guerlain Guerlain Rouge g Barra De Labios Recarga 12 3,5g In stock Price — for partners → Guerlain Kisskiss Bee Glow Oil Aceite Para Labios Con Color 209-Blooming 9,5ml Guerlain Guerlain Kisskiss Bee Glow Oil Aceite Para Labios Con Color 209-Blooming 9,5ml In stock Price — for partners → Guerlain Kisskiss Bee Glow Oil Aceite Para Labios Con Color 878-Dahlia 9,5ml Guerlain Guerlain Kisskiss Bee Glow Oil Aceite Para Labios Con Color 878-Dahlia 9,5ml In stock Price — for partners → Clinique Quickliners For Lips Perfilador De Labios Nude Honey 1 U Clinique Clinique Quickliners For Lips Perfilador De Labios Nude Honey 1 U In stock Price — for partners → Clinique Quickliners For Lips Perfilador De Labios Black Honey 1 U Clinique Clinique Quickliners For Lips Perfilador De Labios Black Honey 1 U In stock Price — for partners → Clinique Quickliners For Lips Perfilador De Labios Pink Honey 1 U Clinique Clinique Quickliners For Lips Perfilador De Labios Pink Honey 1 U In stock Price — for partners → Clinique Chubby Stick Bálsamo Labial Hidratante Con Color Super Strawberry 3g Clinique Clinique Chubby Stick Bálsamo Labial Hidratante Con Color Super Strawberry 3g In stock Price — for partners → Clinique Chubby Stick Bálsamo Labial Hidratante Con Color Totally Tutu 3g Clinique Clinique Chubby Stick Bálsamo Labial Hidratante Con Color Totally Tutu 3g In stock Price — for partners → Clinique Chubby Stick Bálsamo Labial Hidratante Con Color Whole Lotta Honey 3g Clinique Clinique Chubby Stick Bálsamo Labial Hidratante Con Color Whole Lotta Honey 3g In stock Price — for partners → Clinique Chubby Stick Bálsamo Labial Hidratante Con Color Mighty Mimosa 3g Clinique Clinique Chubby Stick Bálsamo Labial Hidratante Con Color Mighty Mimosa 3g In stock Price — for partners → Clinique Chubby Stick Bálsamo Labial Hidratante Con Color Chunky Cherry 3g Clinique Clinique Chubby Stick Bálsamo Labial Hidratante Con Color Chunky Cherry 3g In stock Price — for partners → Clinique Chubby Stick Bálsamo Labial Hidratante Con Color Boundless Blush 3g Clinique Clinique Chubby Stick Bálsamo Labial Hidratante Con Color Boundless Blush 3g In stock Price — for partners → Clinique Chubby Stick Bálsamo Labial Hidratante Con Color Lots O' Latte 3g Clinique Clinique Chubby Stick Bálsamo Labial Hidratante Con Color Lots O' Latte 3g In stock Price — for partners → Clinique Chubby Stick Bálsamo Labial Hidratante Con Color Mega Melon 3g Clinique Clinique Chubby Stick Bálsamo Labial Hidratante Con Color Mega Melon 3g In stock Price — for partners → Dior Addict Lip Glow Oil 001 Christian Dior Dior Addict Lip Glow Oil 001 In stock Price — for partners → Catrice Filler Supreme Brillo De Labios 100-Cinnamon Glazed 3,5ml Catrice Catrice Filler Supreme Brillo De Labios 100-Cinnamon Glazed 3,5ml In stock Price — for partners → Catrice Catrice Filler Supreme Brillo De Labios 070-Golden Hour Flex 3,5ml In stock Price — for partners → Catrice Filler Supreme Brillo De Labios 040-Drama Certified 3,5ml Catrice Catrice Filler Supreme Brillo De Labios 040-Drama Certified 3,5ml In stock Price — for partners → Catrice Filler Supreme Brillo De Labios 030-Miss Behave 3,5ml Catrice Catrice Filler Supreme Brillo De Labios 030-Miss Behave 3,5ml In stock Price — for partners → Catrice Filler Supreme Brillo De Labios 080-The Sugarcoated Truth 3,5ml Catrice Catrice Filler Supreme Brillo De Labios 080-The Sugarcoated Truth 3,5ml In stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

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