Lip makeup

7758 products

Diego Dalla Palma, Diego Dalla Palma, Contour, Lip Liner, 90, 1.83 g Diego Dalla Palma Diego Dalla Palma, Diego Dalla Palma, Contour, Lip Liner, 90, 1.83 g In stock Price — for partners → Essence, Chili Bomb, Plumping, Lip Gloss, 01, Strawberry Salsa, 10 ml Essence Essence, Chili Bomb, Plumping, Lip Gloss, 01, Strawberry Salsa, 10 ml In stock Price — for partners → Essence, Choco Bomb, Shiny, Lip Gloss, 01, Chocoholic!, 10 ml Essence Essence, Choco Bomb, Shiny, Lip Gloss, 01, Chocoholic!, 10 ml In stock Price — for partners → Essence, Hydra Kiss, Glossy, Lip Gloss, 03, Rosy Blossom, 4 ml Essence Essence, Hydra Kiss, Glossy, Lip Gloss, 03, Rosy Blossom, 4 ml In stock Price — for partners → Catrice, Gloss Obsessed, Shine, Lip Gloss, 050, The Glossfather, 2.5 ml Catrice Catrice, Gloss Obsessed, Shine, Lip Gloss, 050, The Glossfather, 2.5 ml In stock Price — for partners → Catrice, Gloss Obsessed, Shine, Lip Gloss, 060, Gloss and Found, 2.5 ml Catrice Catrice, Gloss Obsessed, Shine, Lip Gloss, 060, Gloss and Found, 2.5 ml In stock Price — for partners → Catrice, Gloss Obsessed, Shine, Lip Gloss, 040, Pout Of Office, 2.5 ml Catrice Catrice, Gloss Obsessed, Shine, Lip Gloss, 040, Pout Of Office, 2.5 ml In stock Price — for partners → Catrice, Gloss Obsessed, Shine, Lip Gloss, 010, Gloss Therapy, 2.5 ml Catrice Catrice, Gloss Obsessed, Shine, Lip Gloss, 010, Gloss Therapy, 2.5 ml In stock Price — for partners → Catrice, Gloss Obsessed, Shine, Lip Gloss, 020, Day, 2.5 ml Catrice Catrice, Gloss Obsessed, Shine, Lip Gloss, 020, Day, 2.5 ml In stock Price — for partners → Catrice, Max It Up Lip Booster Extreme, Lip Gloss, 060, Good Girl Gone Bad, 4 ml Catrice Catrice, Max It Up Lip Booster Extreme, Lip Gloss, 060, Good Girl Gone Bad, 4 ml In stock Price — for partners → Essence, Satin Glow, Luminous, Cream Lipstick, 03, Rose And Shine, 3.5 g Essence Essence, Satin Glow, Luminous, Cream Lipstick, 03, Rose And Shine, 3.5 g In stock Price — for partners → Essence, Hydra Kiss, Tint, Liquid Lipstick, 01, Blushing Nude, 4 ml Essence Essence, Hydra Kiss, Tint, Liquid Lipstick, 01, Blushing Nude, 4 ml In stock Price — for partners → Essence, Hydra Kiss, Tint, Liquid Lipstick, 02, Vintage Rose, 4 ml Essence Essence, Hydra Kiss, Tint, Liquid Lipstick, 02, Vintage Rose, 4 ml In stock Price — for partners → Catrice, Endless Matte, Liquid, Liquid Lipstick, 010, Get Undressed ml Catrice Catrice, Endless Matte, Liquid, Liquid Lipstick, 010, Get Undressed ml In stock Price — for partners → Catrice, Endless Matte, Vegan, Matte, Liquid Lipstick, 100, Coffee Date, 4.5 g Catrice Catrice, Endless Matte, Vegan, Matte, Liquid Lipstick, 100, Coffee Date, 4.5 g In stock Price — for partners → Catrice, Endless Matte, Liquid, Liquid Lipstick, 080, Love Potion, 4.5 g Catrice Catrice, Endless Matte, Liquid, Liquid Lipstick, 080, Love Potion, 4.5 g In stock Price — for partners → Catrice, Endless Matte, Vegan, Liquid Matte, Liquid Lipstick, 090, No Broken Hearts, 4.5 ml Catrice Catrice, Endless Matte, Vegan, Liquid Matte, Liquid Lipstick, 090, No Broken Hearts, 4.5 ml In stock Price — for partners → Catrice, Endless Matte, Vegan, Liquid, Liquid Lipstick, 030, Truly Yours, 4.5 ml Catrice Catrice, Endless Matte, Vegan, Liquid, Liquid Lipstick, 030, Truly Yours, 4.5 ml In stock Price — for partners → Essence, 8H Matte Comfort, Lip Liner, 19, Burgundy Bestie, 0.3 g Essence Essence, 8H Matte Comfort, Lip Liner, 19, Burgundy Bestie, 0.3 g In stock Price — for partners → Essence, 8H Matte Comfort, Lip Liner, 11, Chestnut Perfection, 0.3 g Essence Essence, 8H Matte Comfort, Lip Liner, 11, Chestnut Perfection, 0.3 g In stock Price — for partners → Essence, What a Tint!, Lip & Cheek Balm 2-In-1, 10, Raspberry Vibes, 5 ml Essence Essence, What a Tint!, Lip & Cheek Balm 2-In-1, 10, Raspberry Vibes, 5 ml In stock Price — for partners → Essence, 8H Matte Comfort, Lip Liner, 10, The Perfect Shade, 0.3 g Essence Essence, 8H Matte Comfort, Lip Liner, 10, The Perfect Shade, 0.3 g In stock Price — for partners → L'Oreal Paris, Color Riche, Cream Lipstick, Nr. 125, Maison Marais, 4.8 g L'Oréal Paris L'Oreal Paris, Color Riche, Cream Lipstick, Nr. 125, Maison Marais, 4.8 g In stock Price — for partners → L'Oreal Paris, Color Riche Shine, Shine, Cream Lipstick, 464, Color Hype, 3.8 g L'Oréal Paris L'Oreal Paris, Color Riche Shine, Shine, Cream Lipstick, 464, Color Hype, 3.8 g In stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

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