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Lip makeup

7709 products

Nina Ricci, Jumbo, Matte, Cream Lipstick, Psychotic Pink, 2.5 g Nina Ricci Nina Ricci, Jumbo, Matte, Cream Lipstick, Psychotic Pink, 2.5 g In stock Price — for partners → MAC, Powder Kiss Velvet Blur, Cream Lipstick, 890, Wild Sumac, 2 g MAC MAC, Powder Kiss Velvet Blur, Cream Lipstick, 890, Wild Sumac, 2 g In stock Price — for partners → MAC, Powder Kiss, Cream Lipstick, 899, Brickthrough, 2 g MAC MAC, Powder Kiss, Cream Lipstick, 899, Brickthrough, 2 g In stock Price — for partners → Shu Uemura, Rouge Unlimited, Cream Lipstick, Grape Jam, 3.4 g Shu-Uemura Shu Uemura, Rouge Unlimited, Cream Lipstick, Grape Jam, 3.4 g In stock Price — for partners → Shiseido, Modern Matte Powder, Matte, Cream Lipstick, 531, 4 g Shiseido Shiseido, Modern Matte Powder, Matte, Cream Lipstick, 531, 4 g In stock Price — for partners → Elizabeth Arden, Beautiful Color, Liquid Lipstick, 09, Seductive Magenta, 2.4 ml Elizabeth Arden Elizabeth Arden, Beautiful Color, Liquid Lipstick, 09, Seductive Magenta, 2.4 ml In stock Price — for partners → Elizabeth Arden, Beautiful Color, Liquid Lipstick, 01, Pink, 2.4 ml Elizabeth Arden Elizabeth Arden, Beautiful Color, Liquid Lipstick, 01, Pink, 2.4 ml In stock Price — for partners → Byredo, Vinyl, Liquid Lipstick, 191, Liquid Pride, 4 ml Byredo Byredo, Vinyl, Liquid Lipstick, 191, Liquid Pride, 4 ml In stock Price — for partners → Byredo, Vinyl, Liquid Lipstick, 375, Flushed, 4 g Byredo Byredo, Vinyl, Liquid Lipstick, 375, Flushed, 4 g In stock Price — for partners → Byredo, Vinyl, Liquid Lipstick, 301, Fantome, 4 ml Byredo Byredo, Vinyl, Liquid Lipstick, 301, Fantome, 4 ml In stock Price — for partners → Byredo, Vinyl, Liquid Lipstick, 222, Auburn, 4 ml Byredo Byredo, Vinyl, Liquid Lipstick, 222, Auburn, 4 ml In stock Price — for partners → Buxom, Full-On, Liquid Lipstick, Negroni, 4.2 ml Buxom Buxom, Full-On, Liquid Lipstick, Negroni, 4.2 ml In stock Price — for partners → Buxom, Full-On, Liquid Lipstick, Whitney, 4.4 ml Buxom Buxom, Full-On, Liquid Lipstick, Whitney, 4.4 ml In stock Price — for partners → MAC, Locked Kiss 24HR, Liquid Lipstick, 92, Brazen, 4 ml MAC MAC, Locked Kiss 24HR, Liquid Lipstick, 92, Brazen, 4 ml In stock Price — for partners → IsaDora, Lip Cream, Liquid Lipstick, 08, Raspberry, 3.5 ml IsaDora IsaDora, Lip Cream, Liquid Lipstick, 08, Raspberry, 3.5 ml In stock Price — for partners → Revlon, Ultra HD Vinyl Lip, Liquid Lipstick, Liquid Lipstick, 950, Act Natural, 5.9 ml Revlon Professional Revlon, Ultra HD Vinyl Lip, Liquid Lipstick, Liquid Lipstick, 950, Act Natural, 5.9 ml In stock Price — for partners → Revlon, Ultra HD Vinyl Lip, Liquid Lipstick, 915, So Shady, 5.9 ml Revlon Professional Revlon, Ultra HD Vinyl Lip, Liquid Lipstick, 915, So Shady, 5.9 ml In stock Price — for partners → Mavala, Mavala, Lip Liner, 08, Rose Candide, 1.5 g MAVALA Mavala, Mavala, Lip Liner, 08, Rose Candide, 1.5 g In stock Price — for partners → Mavala, Mavala, Lip Liner, 02, Auburn, 1.5 g MAVALA Mavala, Mavala, Lip Liner, 02, Auburn, 1.5 g In stock Price — for partners → Pixi Beauty, Liplift Max Sweet Nectar, Nourishes, Lip Plumper, Sweet Nectar, 2.7 g Pixi Beauty Pixi Beauty, Liplift Max Sweet Nectar, Nourishes, Lip Plumper, Sweet Nectar, 2.7 g In stock Price — for partners → Gosh, Line'n Coat, Lip Liner & Lip Coat 2-In-1, 004, Caramel Toffee, 2 ml Gosh Gosh, Line'n Coat, Lip Liner & Lip Coat 2-In-1, 004, Caramel Toffee, 2 ml In stock Price — for partners → Gosh, Line'n Coat, Lip Liner & Lip Coat 2-In-1, 005, Brown Sugar, 2 ml Gosh Gosh, Line'n Coat, Lip Liner & Lip Coat 2-In-1, 005, Brown Sugar, 2 ml In stock Price — for partners → Gosh, Line'n Coat, Lip Liner & Lip Coat 2-In-1, 003, Soft Nougat, 2 ml Gosh Gosh, Line'n Coat, Lip Liner & Lip Coat 2-In-1, 003, Soft Nougat, 2 ml In stock Price — for partners → Gosh, Line'n Coat, Lip Liner & Lip Coat 2-In-1, 002, Burnt Cinnamon, 2 ml Gosh Gosh, Line'n Coat, Lip Liner & Lip Coat 2-In-1, 002, Burnt Cinnamon, 2 ml In stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

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