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Lip makeup

7709 products

Shu Uemura, Rouge Unlimited, Dimethicone, Cream Lipstick & Lip Gloss, 285, Wine, 3.4 g Shu-Uemura Shu Uemura, Rouge Unlimited, Dimethicone, Cream Lipstick & Lip Gloss, 285, Wine, 3.4 g In stock Price — for partners → Set Duo, Lancome, Kajal Lip Duo, Cream Lipstick & Lip Gloss, 05, 10N, 2.7 g Lancome Set Duo, Lancome, Kajal Lip Duo, Cream Lipstick & Lip Gloss, 05, 10N, 2.7 g In stock Price — for partners → Set Duo, Lancome, Lip Kajal Duo Chroma, Cream Lipstick & Lip Gloss, 01, Pink Chroma, 2.7 g Lancome Set Duo, Lancome, Lip Kajal Duo Chroma, Cream Lipstick & Lip Gloss, 01, Pink Chroma, 2.7 g In stock Price — for partners → Lancome, Lip Kajal Duo Chroma, Cream Lipstick & Lip Gloss, 03, Bold Red, 2.7 g Lancome Lancome, Lip Kajal Duo Chroma, Cream Lipstick & Lip Gloss, 03, Bold Red, 2.7 g In stock Price — for partners → Byredo, Byredo, Lip & Cheek Balm 2-In-1, 499, Sick Pink, 3.5 g Byredo Byredo, Byredo, Lip & Cheek Balm 2-In-1, 499, Sick Pink, 3.5 g In stock Price — for partners → Byredo, Byredo, Lip & Cheek Balm 2-In-1, 426, Sauce, 3.5 g Byredo Byredo, Byredo, Lip & Cheek Balm 2-In-1, 426, Sauce, 3.5 g In stock Price — for partners → Byredo, Byredo, Lip & Cheek Balm 2-In-1, 505, Mesolithic, 3.5 g Byredo Byredo, Byredo, Lip & Cheek Balm 2-In-1, 505, Mesolithic, 3.5 g In stock Price — for partners → Byredo, Byredo, Lip & Cheek Balm 2-In-1, 482, Ancient, 3.5 g Byredo Byredo, Byredo, Lip & Cheek Balm 2-In-1, 482, Ancient, 3.5 g In stock Price — for partners → Debenhams Gel Color Lip & Cheek Balm in Rebel Nudestix Debenhams Gel Color Lip & Cheek Balm in Rebel In stock Price — for partners → Collistar Game Changer Lip & Cheek Tint 6.5 Ml Collistar Collistar Game Changer Lip & Cheek Tint 6.5 Ml In stock Price — for partners → TIRTIR Waterism Glow Tint Long-lasting Lip Gloss with Moisturising Effect Shade 02 Merry Coral (Waterism Original) 4 G Tirtir TIRTIR Waterism Glow Tint Long-lasting Lip Gloss with Moisturising Effect Shade 02 Merry Coral (Waterism Original) 4 G In stock Price — for partners → Debenhams Oh My Gloss Lip Oil 6Ml in Pink Flush Rimmel London Debenhams Oh My Gloss Lip Oil 6Ml in Pink Flush In stock Price — for partners → L’oréal Paris Color Riche Free the Nudes Creamy Moisturising Lipstick Shade 601 WORTH IT 4,7 G L'Oréal Paris L’oréal Paris Color Riche Free the Nudes Creamy Moisturising Lipstick Shade 601 WORTH IT 4,7 G In stock Price — for partners → Bourjois Little Round Pot Blush 85 Sienne 2.5 g. Bourjois Bourjois Little Round Pot Blush 85 Sienne 2.5 g. In stock Price — for partners → Bourjois Little Round Pot Blush 33 Lilas Dor 2.5 g. Bourjois Bourjois Little Round Pot Blush 33 Lilas Dor 2.5 g. In stock Price — for partners → Bourjois Little Round Pot Blush 03 Brown 2.5 g. Bourjois Bourjois Little Round Pot Blush 03 Brown 2.5 g. In stock Price — for partners → TIRTIR Waterism Glow Tint 14 Rose Bell 0.14 Oz Tirtir TIRTIR Waterism Glow Tint 14 Rose Bell 0.14 Oz In stock Price — for partners → TIRTIR Waterism Glow Long-lasting Lip Gloss with a Moisturizing Effect, Color 01 Mauve Rose (Waterism Original) 4 G Tirtir TIRTIR Waterism Glow Long-lasting Lip Gloss with a Moisturizing Effect, Color 01 Mauve Rose (Waterism Original) 4 G In stock Price — for partners → TIRTIR Waterism Glow Lip Tint - 04 Fig Peach-Red Tirtir TIRTIR Waterism Glow Lip Tint - 04 Fig Peach-Red In stock Price — for partners → TIRTIR Waterism Glow Long-lasting Lip Gloss with a Moisturizing Effect, Color 05 Scotch Shot (Waterism Original) 4 G Tirtir TIRTIR Waterism Glow Long-lasting Lip Gloss with a Moisturizing Effect, Color 05 Scotch Shot (Waterism Original) 4 G In stock Price — for partners → TIRTIR Waterism Glow Lip Tint - 06 Honey Nut-Red Tirtir TIRTIR Waterism Glow Lip Tint - 06 Honey Nut-Red In stock Price — for partners → TIRTIR Waterism Glow Long-lasting Lip Gloss with a Moisturizing Effect, Color 07 Cassic Plum (Waterism Original) 4 G Tirtir TIRTIR Waterism Glow Long-lasting Lip Gloss with a Moisturizing Effect, Color 07 Cassic Plum (Waterism Original) 4 G In stock Price — for partners → TirTir My Glow Lip Oil 5.7ml (Various Colours) - Mint Tirtir TirTir My Glow Lip Oil 5.7ml (Various Colours) - Mint In stock Price — for partners → Debenhams Oh My Plump Plumping Lip Liner 1.2G in 060 Flirty Rimmel London Debenhams Oh My Plump Plumping Lip Liner 1.2G in 060 Flirty In stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

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