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Lip makeup

7758 products

Christian Dior, Couture Colour, Matte, Cream Lipstick, 964, Ambitious, Refillable, 3.5 ml Christian Dior Christian Dior, Couture Colour, Matte, Cream Lipstick, 964, Ambitious, Refillable, 3.5 ml In stock Price — for partners → Christian Dior, Couture Colour, Satin Finish, Cream Lipstick, 339, Sillage, Refillable, 3.5 ml Christian Dior Christian Dior, Couture Colour, Satin Finish, Cream Lipstick, 339, Sillage, Refillable, 3.5 ml In stock Price — for partners → Christian Dior, Couture Colour, Satin Finish, Cream Lipstick, 028, Actrice, Refillable, 3.5 ml Christian Dior Christian Dior, Couture Colour, Satin Finish, Cream Lipstick, 028, Actrice, Refillable, 3.5 ml In stock Price — for partners → Christian Dior, Dior Rouge, Jojoba, Matte, Cream Lipstick, 895, Avant-Garde, Refillable, 3.5 g Christian Dior Christian Dior, Dior Rouge, Jojoba, Matte, Cream Lipstick, 895, Avant-Garde, Refillable, 3.5 g In stock Price — for partners → Christian Dior, Dior Rouge, Jojoba, Cream Lipstick, 525, Cherie, Refillable, 3.5 g Christian Dior Christian Dior, Dior Rouge, Jojoba, Cream Lipstick, 525, Cherie, Refillable, 3.5 g In stock Price — for partners → Christian Dior, Couture Colour, Matte, Cream Lipstick, 772, Classic, Refill, 3.5 ml Christian Dior Christian Dior, Couture Colour, Matte, Cream Lipstick, 772, Classic, Refill, 3.5 ml In stock Price — for partners → Christian Dior, Addict, Shine, Cream Lipstick, 667, Diormania, Refillable, 3.2 g Christian Dior Christian Dior, Addict, Shine, Cream Lipstick, 667, Diormania, Refillable, 3.2 g In stock Price — for partners → Christian Dior, Dior, Lip Liner, 060, 1.2 g Christian Dior Christian Dior, Dior, Lip Liner, 060, 1.2 g In stock Price — for partners → Christian Dior, Dior, Lip Liner, 840, Rayonnante, 1.2 g Christian Dior Christian Dior, Dior, Lip Liner, 840, Rayonnante, 1.2 g In stock Price — for partners → Christian Dior, Forever Liquid, Liquid Lipstick, 459, Flower, 6 ml Christian Dior Christian Dior, Forever Liquid, Liquid Lipstick, 459, Flower, 6 ml In stock Price — for partners → MAC Macximal Silky Matte Lipstick MAC MAC Macximal Silky Matte Lipstick In stock Price — for partners → Shiseido Color Gel Lip Balm Shiseido Shiseido Color Gel Lip Balm In stock Price — for partners → E.Lauder Pure Color Whipped Matte Lip Color Estee Lauder E.Lauder Pure Color Whipped Matte Lip Color In stock Price — for partners → Guerlain Kiss Kiss Shine Bloom Lip Colour Guerlain Guerlain Kiss Kiss Shine Bloom Lip Colour In stock Price — for partners → Guerlain Kiss Kiss Shine Bloom Lip Colour Guerlain Guerlain Kiss Kiss Shine Bloom Lip Colour In stock Price — for partners → Guerlain Kiss Kiss Shine Bloom Lip Colour Guerlain Guerlain Kiss Kiss Shine Bloom Lip Colour In stock Price — for partners → Guerlain Guerlain Kiss Kiss Shine Bloom Lip Colour In stock Price — for partners → Guerlain Guerlain Kiss Kiss Shine Bloom Lip Colour In stock Price — for partners → Guerlain Kiss Kiss Shine Bloom Lip Colour Guerlain Guerlain Kiss Kiss Shine Bloom Lip Colour In stock Price — for partners → Prisma Glass Lip Gloss - Lesk na rty 3,5 ml Giorgio Armani Prisma Glass Lip Gloss - Lesk na rty 3,5 ml In stock Price — for partners → Dior Rouge Dior Satin Lipstick Christian Dior Dior Rouge Dior Satin Lipstick In stock Price — for partners → Lip Treat - Hydratační lesk na rty 10 ml Dermacol Lip Treat - Hydratační lesk na rty 10 ml In stock Price — for partners → Lip Treat - Hydratační lesk na rty 10 ml Dermacol Lip Treat - Hydratační lesk na rty 10 ml In stock Price — for partners → Lip Treat - Hydratační lesk na rty 10 ml Dermacol Lip Treat - Hydratační lesk na rty 10 ml In stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

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