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Lip makeup

7756 products

L´Absolu Rouge Drama Ink Semi-Matte Lip Ink - Dlouhotrvající matná rtěnka 6 ml Lancome L´Absolu Rouge Drama Ink Semi-Matte Lip Ink - Dlouhotrvající matná rtěnka 6 ml In stock Price — for partners → Lip Idole Butterglow Hydrating Lip Balm 3 g Lancome Lip Idole Butterglow Hydrating Lip Balm 3 g In stock Price — for partners → Chanel Chanel Rouge Allure Luminous Intense Lip Colour In stock Price — for partners → Chanel Rouge Coco Flash Hydrating Vibrant Shine Lip Colour Chanel Chanel Rouge Coco Flash Hydrating Vibrant Shine Lip Colour In stock Price — for partners → E.Lauder Pure Color Envy Matte Sculpting Lipstick Estee Lauder E.Lauder Pure Color Envy Matte Sculpting Lipstick In stock Price — for partners → E.Lauder Pure Color Envy Matte Sculpting Lipstick Estee Lauder E.Lauder Pure Color Envy Matte Sculpting Lipstick In stock Price — for partners → Clinique Pop Plush Creamy Lip Gloss Clinique Clinique Pop Plush Creamy Lip Gloss In stock Price — for partners → La Mer The Lip Volumizer LA MER La Mer The Lip Volumizer In stock Price — for partners → Shiseido Lipliner InkDuo Shiseido Shiseido Lipliner InkDuo In stock Price — for partners → E.Lauder Pure Color Envy Matte Sculpting Lipstick Estee Lauder E.Lauder Pure Color Envy Matte Sculpting Lipstick In stock Price — for partners → Clinique Pop Plush Creamy Lip Gloss Clinique Clinique Pop Plush Creamy Lip Gloss In stock Price — for partners → E.Lauder Pure Color Creme Lipstick Estee Lauder E.Lauder Pure Color Creme Lipstick In stock Price — for partners → E.Lauder Pure Color Envy Sculpting Lipstick Estee Lauder E.Lauder Pure Color Envy Sculpting Lipstick In stock Price — for partners → Clinique Quickliner For Lips Clinique Clinique Quickliner For Lips In stock Price — for partners → Lipliner InkDuo - Lip liner with balm 1.1 g Shiseido Lipliner InkDuo - Lip liner with balm 1.1 g In stock Price — for partners → Pop Longwear Matte Lipstick - Matná rtěnka 3,9 g Clinique Pop Longwear Matte Lipstick - Matná rtěnka 3,9 g In stock Price — for partners → Powermatte Lip Pigment 5,5 ml NARS Powermatte Lip Pigment 5,5 ml In stock Price — for partners → Pure Color Envy Lip Volumizer Estee Lauder Pure Color Envy Lip Volumizer In stock Price — for partners → Quickliner for Lips - Lip Liner 0.3 g Clinique Quickliner for Lips - Lip Liner 0.3 g In stock Price — for partners → Quickliner for Lips - Lip Liner 0.3 g Clinique Quickliner for Lips - Lip Liner 0.3 g In stock Price — for partners → Interdit Intense Silk Lipstick 3,4 g Givenchy Interdit Intense Silk Lipstick 3,4 g In stock Price — for partners → Gift of Gold Lipglass - Lesk na rty 3,1 ml MAC Gift of Gold Lipglass - Lesk na rty 3,1 ml In stock Price — for partners → L'Absolu Rouge Cream Lipstick 3,4 g Lancome L'Absolu Rouge Cream Lipstick 3,4 g In stock Price — for partners → 16H Lip Colour Extreme Long-Lasting Lipstick 4 ml Dermacol 16H Lip Colour Extreme Long-Lasting Lipstick 4 ml In stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

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