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Lip makeup

7758 products

Bel London, BEL London, Hydrogenated Vegetable Oil, Waterproof, Contour, Lip Liner, 101, 0.78 g Bel London Bel London, BEL London, Hydrogenated Vegetable Oil, Waterproof, Contour, Lip Liner, 101, 0.78 g In stock Price — for partners → Bel London, BEL London, Hydrogenated Vegetable Oil, Waterproof, Contour, Lip Liner, 125, 0.78 g Bel London Bel London, BEL London, Hydrogenated Vegetable Oil, Waterproof, Contour, Lip Liner, 125, 0.78 g In stock Price — for partners → Bel London, BEL London, Hydrogenated Vegetable Oil, Waterproof, Contour, Lip Liner, 124, 0.78 g Bel London Bel London, BEL London, Hydrogenated Vegetable Oil, Waterproof, Contour, Lip Liner, 124, 0.78 g In stock Price — for partners → All Tigers, Natural & Vegan, Natural, Matte, Lip Gloss, 889, Command Respect, 8 ml All Tigers All Tigers, Natural & Vegan, Natural, Matte, Lip Gloss, 889, Command Respect, 8 ml In stock Price — for partners → All Tigers, Natural & Vegan, Natural, Matte, Lip Gloss, 886, Shake The Ground, 8 ml All Tigers All Tigers, Natural & Vegan, Natural, Matte, Lip Gloss, 886, Shake The Ground, 8 ml In stock Price — for partners → All Tigers, Natural & Vegan, Natural, Matte, Lip Gloss, 784, Lead The Game, 8 ml All Tigers All Tigers, Natural & Vegan, Natural, Matte, Lip Gloss, 784, Lead The Game, 8 ml In stock Price — for partners → All Tigers, Natural & Vegan, Natural, Matte, Lip Gloss, 696, Chase Your Dreams, 8 ml All Tigers All Tigers, Natural & Vegan, Natural, Matte, Lip Gloss, 696, Chase Your Dreams, 8 ml In stock Price — for partners → All Tigers, Natural & Vegan, Natural, Matte, Lip Gloss, 683, Make Your Mark, 8 ml All Tigers All Tigers, Natural & Vegan, Natural, Matte, Lip Gloss, 683, Make Your Mark, 8 ml In stock Price — for partners → All Tigers, Natural & Vegan, Natural, Matte, Lip Gloss, 989, Steal The Show, 8 ml All Tigers All Tigers, Natural & Vegan, Natural, Matte, Lip Gloss, 989, Steal The Show, 8 ml In stock Price — for partners → All Tigers, Natural & Vegan, Natural, Matte, Lip Gloss, 980, Feel The Power, 8 ml All Tigers All Tigers, Natural & Vegan, Natural, Matte, Lip Gloss, 980, Feel The Power, 8 ml In stock Price — for partners → All Tigers, Natural & Vegan, Natural, Matte, Lip Gloss, 888, Call Me Queen, 8 ml All Tigers All Tigers, Natural & Vegan, Natural, Matte, Lip Gloss, 888, Call Me Queen, 8 ml In stock Price — for partners → All Tigers, Natural & Vegan, Natural, Matte, Lip Gloss, 887, Live Fearless, 8 ml All Tigers All Tigers, Natural & Vegan, Natural, Matte, Lip Gloss, 887, Live Fearless, 8 ml In stock Price — for partners → All Tigers, Natural & Vegan, Natural, Shining, Lip Gloss, 818, Build Your Empire, 8 ml All Tigers All Tigers, Natural & Vegan, Natural, Shining, Lip Gloss, 818, Build Your Empire, 8 ml In stock Price — for partners → All Tigers, Natural & Vegan, Natural, Shining, Lip Gloss, 817, Keep Your Chin Up, 8 ml All Tigers All Tigers, Natural & Vegan, Natural, Shining, Lip Gloss, 817, Keep Your Chin Up, 8 ml In stock Price — for partners → All Tigers, Natural & Vegan, Natural, Shining, Lip Gloss, 816, Unleash The Tiger, 8 ml All Tigers All Tigers, Natural & Vegan, Natural, Shining, Lip Gloss, 816, Unleash The Tiger, 8 ml In stock Price — for partners → All Tigers, Natural & Vegan, Natural, Shining, Lip Gloss, 801, Live With Passion, 8 ml All Tigers All Tigers, Natural & Vegan, Natural, Shining, Lip Gloss, 801, Live With Passion, 8 ml In stock Price — for partners → All Tigers, Natural & Vegan, Natural, Matte, Lip Gloss, 785, Hear Me Roar, 8 ml All Tigers All Tigers, Natural & Vegan, Natural, Matte, Lip Gloss, 785, Hear Me Roar, 8 ml In stock Price — for partners → All Tigers, Natural & Vegan, Natural, Shining, Lip Gloss, 701, Dream Bigger, 8 ml All Tigers All Tigers, Natural & Vegan, Natural, Shining, Lip Gloss, 701, Dream Bigger, 8 ml In stock Price — for partners → All Tigers, Natural & Vegan, Natural, Matte, Lip Gloss, 682, Dare To Stand, 8 ml All Tigers All Tigers, Natural & Vegan, Natural, Matte, Lip Gloss, 682, Dare To Stand, 8 ml In stock Price — for partners → All Tigers, Natural & Vegan, Natural, Matte, Lip Gloss, 792, Escape The Ordinary, 8 ml All Tigers All Tigers, Natural & Vegan, Natural, Matte, Lip Gloss, 792, Escape The Ordinary, 8 ml In stock Price — for partners → All Tigers, Natural & Vegan, Natural, Matte, Lip Gloss, 786, Own The Stage, 8 ml All Tigers All Tigers, Natural & Vegan, Natural, Matte, Lip Gloss, 786, Own The Stage, 8 ml In stock Price — for partners → All Tigers, Natural & Vegan, Natural, Matte, Lip Gloss, 793, Run The World, 8 ml All Tigers All Tigers, Natural & Vegan, Natural, Matte, Lip Gloss, 793, Run The World, 8 ml In stock Price — for partners → All Tigers, Natural & Vegan, Natural, Matte, Lip Gloss, 681, Trust My Instinct, 8 ml All Tigers All Tigers, Natural & Vegan, Natural, Matte, Lip Gloss, 681, Trust My Instinct, 8 ml In stock Price — for partners → All Tigers, Natural & Vegan, Natural, Shining, Lip Gloss, 601, Silence The Critics, 8 ml All Tigers All Tigers, Natural & Vegan, Natural, Shining, Lip Gloss, 601, Silence The Critics, 8 ml In stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

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