LV Latviešu LT Lietuvių EE Eesti RU Русский
Sign up

Lip makeup

7758 products

All Tigers, Natural & Vegan, Natural, Shining, Lip Gloss, 601, Silence The Critics, 8 ml All Tigers All Tigers, Natural & Vegan, Natural, Shining, Lip Gloss, 601, Silence The Critics, 8 ml In stock Price — for partners → Revolution Pro, REVOLUTION PRO, Vegan, Lip Gloss, Turnmoil, 2.5 ml Revolution Pro Revolution Pro, REVOLUTION PRO, Vegan, Lip Gloss, Turnmoil, 2.5 ml In stock Price — for partners → Revolution Pro, REVOLUTION PRO, Vegan, Lip Gloss, Superior, 2.5 ml Revolution Pro Revolution Pro, REVOLUTION PRO, Vegan, Lip Gloss, Superior, 2.5 ml In stock Price — for partners → Revolution Pro, REVOLUTION PRO, Vegan, Lip Gloss, Ignition, 2.5 ml Revolution Pro Revolution Pro, REVOLUTION PRO, Vegan, Lip Gloss, Ignition, 2.5 ml In stock Price — for partners → Revolution Pro, REVOLUTION PRO, Vegan, Lip Gloss, Hysteria, 2.5 ml Revolution Pro Revolution Pro, REVOLUTION PRO, Vegan, Lip Gloss, Hysteria, 2.5 ml In stock Price — for partners → Revolution Pro, REVOLUTION PRO, Vegan, Lip Gloss, Beholden, 2.5 ml Revolution Pro Revolution Pro, REVOLUTION PRO, Vegan, Lip Gloss, Beholden, 2.5 ml In stock Price — for partners → The Balm, Girls, Cream Lipstick, Marron Berry, 4 g theBalm The Balm, Girls, Cream Lipstick, Marron Berry, 4 g In stock Price — for partners → The Balm, Prrety Smart, Lip Gloss, Boom!, 6.5 ml theBalm The Balm, Prrety Smart, Lip Gloss, Boom!, 6.5 ml In stock Price — for partners → The Balm, Prrety Smart, Lip Gloss, Wow!, 6.5 ml theBalm The Balm, Prrety Smart, Lip Gloss, Wow!, 6.5 ml In stock Price — for partners → The Balm, Prrety Smart, Lip Gloss, Pow!, 6.5 ml theBalm The Balm, Prrety Smart, Lip Gloss, Pow!, 6.5 ml In stock Price — for partners → Bourjois, Rouge Edition Velvet, Matte, Liquid Lipstick, 20, Poppy Days, 7.7 ml Bourjois Bourjois, Rouge Edition Velvet, Matte, Liquid Lipstick, 20, Poppy Days, 7.7 ml In stock Price — for partners → Bourjois, Rouge Edition Aqua Laque, Liquid Lipstick, 05, Red My Lips, 7.7 ml Bourjois Bourjois, Rouge Edition Aqua Laque, Liquid Lipstick, 05, Red My Lips, 7.7 ml In stock Price — for partners → Bourjois, Rouge Edition Velvet, Dimethicone, Matte, Liquid Lipstick, 01, Personne Ne Rouge, 7.7 ml Bourjois Bourjois, Rouge Edition Velvet, Dimethicone, Matte, Liquid Lipstick, 01, Personne Ne Rouge, 7.7 ml In stock Price — for partners → Smashbox, Always On, Liquid Lipstick, Driver's Seat, 4 ml Smashbox Smashbox, Always On, Liquid Lipstick, Driver's Seat, 4 ml In stock Price — for partners → Smashbox, Prime & Plush, Cream Lipstick, Unbridled, 3.4 g Smashbox Smashbox, Prime & Plush, Cream Lipstick, Unbridled, 3.4 g In stock Price — for partners → Smashbox, Prime & Plush, Cream Lipstick, Netwerk, 3.4 g Smashbox Smashbox, Prime & Plush, Cream Lipstick, Netwerk, 3.4 g In stock Price — for partners → Smashbox, Prime & Plush, Cream Lipstick, Miss Conduct, 3.4 g Smashbox Smashbox, Prime & Plush, Cream Lipstick, Miss Conduct, 3.4 g In stock Price — for partners → Smashbox, Prime & Plush, Cream Lipstick, Recognized, 3.4 g Smashbox Smashbox, Prime & Plush, Cream Lipstick, Recognized, 3.4 g In stock Price — for partners → Smashbox, Prime & Plush, Cream Lipstick, First Time, 3.4 g Smashbox Smashbox, Prime & Plush, Cream Lipstick, First Time, 3.4 g In stock Price — for partners → Smashbox, Prime & Plush, Cream Lipstick, Caffeinate, 3.4 g Smashbox Smashbox, Prime & Plush, Cream Lipstick, Caffeinate, 3.4 g In stock Price — for partners → Smashbox, Prime & Plush, Cream Lipstick, Disorderly, 3.4 g Smashbox Smashbox, Prime & Plush, Cream Lipstick, Disorderly, 3.4 g In stock Price — for partners → Smashbox, Prime & Plush, Cream Lipstick, Easy, 3.4 g Smashbox Smashbox, Prime & Plush, Cream Lipstick, Easy, 3.4 g In stock Price — for partners → Smashbox, Prime & Plush, Cream Lipstick, Spoiler Alert, 3.4 g Smashbox Smashbox, Prime & Plush, Cream Lipstick, Spoiler Alert, 3.4 g In stock Price — for partners → Smashbox, Prime & Plush, Cream Lipstick, Out Loud, 3.4 g Smashbox Smashbox, Prime & Plush, Cream Lipstick, Out Loud, 3.4 g In stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

Cookie Settings

You can choose which types of cookies we are allowed to use. Necessary cookies are always active. For more information about the cookies used, see the Cookie Policy.

Cookie Settings

You can choose which types of cookies we are allowed to use. Necessary cookies are always active. For more information about the cookies used, see the Cookie Policy.

Necessary

Required for the website to function.
These cannot be disabled, so user consent is not required.

Analytics

Help improve website performance by tracking visits and traffic sources.
If declined, your visit will not be included in our analytics.

Marketing

Help provide you with personalized information about our products and services.
If declined, you will not receive personalized content.

Functional

Enable additional features and personalization, such as remembering your preferences.
If declined, some functionality may be unavailable.