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Lip makeup

7758 products

Maybelline, Electrio Shine Prismatic, Lip Gloss, 170, Lunar Gem, 5 ml Maybelline Maybelline, Electrio Shine Prismatic, Lip Gloss, 170, Lunar Gem, 5 ml In stock Price — for partners → Maybelline, Electrio Shine Prismatic, Lip Gloss, 165, Electric Blue, 5 ml Maybelline Maybelline, Electrio Shine Prismatic, Lip Gloss, 165, Electric Blue, 5 ml In stock Price — for partners → Maybelline, Electrio Shine Prismatic, Lip Gloss, 160, Midnight Prism, 5 ml Maybelline Maybelline, Electrio Shine Prismatic, Lip Gloss, 160, Midnight Prism, 5 ml In stock Price — for partners → Maybelline, Electrio Shine Prismatic, Lip Gloss, 155, Moonlit Metal, 5 ml Maybelline Maybelline, Electrio Shine Prismatic, Lip Gloss, 155, Moonlit Metal, 5 ml In stock Price — for partners → Maybelline, Glitter Fix, Lip Gloss, 80, Shadow Hunter, 5 ml Maybelline Maybelline, Glitter Fix, Lip Gloss, 80, Shadow Hunter, 5 ml In stock Price — for partners → Maybelline, Gigi Hadid, Contour, Lip Liner, GG25, Austyn, 0.36 g Maybelline Maybelline, Gigi Hadid, Contour, Lip Liner, GG25, Austyn, 0.36 g In stock Price — for partners → Max Factor, Colour Elixir Bullet, Matte, Cream Lipstick, 30, Desire, 3.4 g Max Factor Max Factor, Colour Elixir Bullet, Matte, Cream Lipstick, 30, Desire, 3.4 g In stock Price — for partners → Max Factor, By Ellen Betrix, Lip Liner, 040, Taupe, 4 g Max Factor Max Factor, By Ellen Betrix, Lip Liner, 040, Taupe, 4 g In stock Price — for partners → Max Factor, Colour Collections, Cream Lipstick, 827, Bewitching Coral, 4 g Max Factor Max Factor, Colour Collections, Cream Lipstick, 827, Bewitching Coral, 4 g In stock Price — for partners → Max Factor, Colour Collections, Cream Lipstick, 830, Dusky Rose, 4 g Max Factor Max Factor, Colour Collections, Cream Lipstick, 830, Dusky Rose, 4 g In stock Price — for partners → Set Duo, MAC, Versicolour Varnish, Shining, Lip Gloss, Bright, 2 pcs, 8.5 ml MAC Set Duo, MAC, Versicolour Varnish, Shining, Lip Gloss, Bright, 2 pcs, 8.5 ml In stock Price — for partners → MAC, Nicopanda, Shining, Lip Gloss, In Dreamz, 3.1 ml MAC MAC, Nicopanda, Shining, Lip Gloss, In Dreamz, 3.1 ml In stock Price — for partners → MAC, Patent Paint, Lacquer, Liquid Lipstick, Shellac Shocked, 3.8 ml MAC MAC, Patent Paint, Lacquer, Liquid Lipstick, Shellac Shocked, 3.8 ml In stock Price — for partners → MAC, Ladies Lipstick, Matte, Cream Lipstick, Magic Charmer, 3 g MAC MAC, Ladies Lipstick, Matte, Cream Lipstick, Magic Charmer, 3 g In stock Price — for partners → MAC, Lipglass, Shining, Lip Gloss, Ruby Taboo, 3.1 ml MAC MAC, Lipglass, Shining, Lip Gloss, Ruby Taboo, 3.1 ml In stock Price — for partners → MAC, Lipglass, Shining, Lip Gloss, Drank The Love Potion, 3.1 ml MAC MAC, Lipglass, Shining, Lip Gloss, Drank The Love Potion, 3.1 ml In stock Price — for partners → MAC, Patent Paint, Lacquer, Liquid Lipstick, 592, Latex Love, 3.8 ml MAC MAC, Patent Paint, Lacquer, Liquid Lipstick, 592, Latex Love, 3.8 ml In stock Price — for partners → MAC, Patrick Starrr, Matte, Cream Lipstick, Slay Ride, 3 g MAC MAC, Patrick Starrr, Matte, Cream Lipstick, Slay Ride, 3 g In stock Price — for partners → MAC, Ladies Lipstick, Semi-matte, Cream Lipstick, Wild Card, 3 g MAC MAC, Ladies Lipstick, Semi-matte, Cream Lipstick, Wild Card, 3 g In stock Price — for partners → MAC, Lipglass, Shining, Lip Gloss, Soft Shell, 3.1 ml MAC MAC, Lipglass, Shining, Lip Gloss, Soft Shell, 3.1 ml In stock Price — for partners → MAC, Aute Cuture Retro, Matte, Liquid Lipstick, Spicy Pimenton, 5 ml MAC MAC, Aute Cuture Retro, Matte, Liquid Lipstick, Spicy Pimenton, 5 ml In stock Price — for partners → MAC, Disney Cruella, Matte Cream, Cream Lipstick, Camden Caper, 3 g MAC MAC, Disney Cruella, Matte Cream, Cream Lipstick, Camden Caper, 3 g In stock Price — for partners → MAC, MAC, Matte, Liquid Lipstick, Off Trend Pony Park, 7 ml MAC MAC, MAC, Matte, Liquid Lipstick, Off Trend Pony Park, 7 ml In stock Price — for partners → MAC, Powder Kiss, Matte, Liquid Lipstick, Ruby Boo Red, 5 ml MAC MAC, Powder Kiss, Matte, Liquid Lipstick, Ruby Boo Red, 5 ml In stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

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