Lip makeup

7758 products

Makeup Revolution, Amazing Atomic, Cream Lipstick, Make Me Tonight, 4 g Makeup Revolution Makeup Revolution, Amazing Atomic, Cream Lipstick, Make Me Tonight, 4 g In stock Price — for partners → Makeup Revolution, Obsession So Balm, Hydrating, Lip Gloss, Mango, 15 ml Makeup Revolution Makeup Revolution, Obsession So Balm, Hydrating, Lip Gloss, Mango, 15 ml In stock Price — for partners → Aveda, Feed My Lips Color Balm, Natural, Nourishing, Lip Gloss, 05, Cucamelon, 10 ml Aveda Aveda, Feed My Lips Color Balm, Natural, Nourishing, Lip Gloss, 05, Cucamelon, 10 ml In stock Price — for partners → Aveda, Feed My Lips, Natural, Matte, Cream Lipstick, 21, Prickly Pear, 3.4 g Aveda Aveda, Feed My Lips, Natural, Matte, Cream Lipstick, 21, Prickly Pear, 3.4 g In stock Price — for partners → Revlon, Super Lustrous, Lip Gloss, 302, Glazing Lilac, 3.8 ml Revlon Professional Revlon, Super Lustrous, Lip Gloss, 302, Glazing Lilac, 3.8 ml In stock Price — for partners → Revlon, Super Lustrous, Lip Gloss, 304, Frost Queen, 3.8 ml Revlon Professional Revlon, Super Lustrous, Lip Gloss, 304, Frost Queen, 3.8 ml In stock Price — for partners → Revlon, Kiss Cushion, Hydrating, Lip Balm, 270, Wine Trip, 4.4 ml Revlon Professional Revlon, Kiss Cushion, Hydrating, Lip Balm, 270, Wine Trip, 4.4 ml In stock Price — for partners → Revlon, Kiss Cushion, Hydrating, Lip Balm, 240, Berry Lit, 4.4 ml Revlon Professional Revlon, Kiss Cushion, Hydrating, Lip Balm, 240, Berry Lit, 4.4 ml In stock Price — for partners → Revlon, Kiss Cushion, Hydrating, Lip Balm, 200, Fancy Rose, 4.4 ml Revlon Professional Revlon, Kiss Cushion, Hydrating, Lip Balm, 200, Fancy Rose, 4.4 ml In stock Price — for partners → Revlon, Kiss Cushion, Hydrating, Lip Balm, 210, Pretty Kiss, 4.4 ml Revlon Professional Revlon, Kiss Cushion, Hydrating, Lip Balm, 210, Pretty Kiss, 4.4 ml In stock Price — for partners → Revlon, Kiss Cushion, Hydrating, Lip Balm, 290, Extra Violet, 4.4 ml Revlon Professional Revlon, Kiss Cushion, Hydrating, Lip Balm, 290, Extra Violet, 4.4 ml In stock Price — for partners → Revlon, Kiss Cushion, Hydrating, Lip Balm, 230, Naughty Mauve, 4.4 ml Revlon Professional Revlon, Kiss Cushion, Hydrating, Lip Balm, 230, Naughty Mauve, 4.4 ml In stock Price — for partners → Revlon, Ultra HD Lacquer, Volume, Liquid Lipstick, 500, Garnet, 5.9 ml Revlon Professional Revlon, Ultra HD Lacquer, Volume, Liquid Lipstick, 500, Garnet, 5.9 ml In stock Price — for partners → Revlon, Ultra HD Lacquer, Volume, Liquid Lipstick, 540, Petalite, 5.9 ml Revlon Professional Revlon, Ultra HD Lacquer, Volume, Liquid Lipstick, 540, Petalite, 5.9 ml In stock Price — for partners → Revlon, Ultra HD Lacquer, Volume, Liquid Lipstick, 535, Strawberry, 5.9 ml Revlon Professional Revlon, Ultra HD Lacquer, Volume, Liquid Lipstick, 535, Strawberry, 5.9 ml In stock Price — for partners → Revlon, Ultra Hd, Matte, Liquid Lipstick, 715, Glow, 5.9 ml Revlon Professional Revlon, Ultra Hd, Matte, Liquid Lipstick, 715, Glow, 5.9 ml In stock Price — for partners → Revlon, Ultra Hd, Matte, Cream Lipstick, 690, Gleam, 5.9 ml Revlon Professional Revlon, Ultra Hd, Matte, Cream Lipstick, 690, Gleam, 5.9 ml In stock Price — for partners → Revlon, Ultra Hd, Matte, Liquid Lipstick, 675, Infatuation, 5.9 ml Revlon Professional Revlon, Ultra Hd, Matte, Liquid Lipstick, 675, Infatuation, 5.9 ml In stock Price — for partners → L'Oreal Paris,  Infallible Matte Max, Liquid Lipstick, 007, Say My Name, 11 g L'Oréal Paris L'Oreal Paris, Infallible Matte Max, Liquid Lipstick, 007, Say My Name, 11 g In stock Price — for partners → L'Oreal Paris,  Infallible Matte Max, Liquid Lipstick, 002, Like A Virgin, 11 g L'Oréal Paris L'Oreal Paris, Infallible Matte Max, Liquid Lipstick, 002, Like A Virgin, 11 g In stock Price — for partners → L'Oreal Paris, Color Riche Satin, Cream Lipstick, 152, A La Mode, 4.8 g L'Oréal Paris L'Oreal Paris, Color Riche Satin, Cream Lipstick, 152, A La Mode, 4.8 g In stock Price — for partners → L'Oreal Paris, Shine Caresse, Lip Gloss, 400, Eve, 6 ml L'Oréal Paris L'Oreal Paris, Shine Caresse, Lip Gloss, 400, Eve, 6 ml In stock Price — for partners → L'Oreal Paris, Color Riche Balmain, Cream Lipstick, Rebellion, 5 g L'Oréal Paris L'Oreal Paris, Color Riche Balmain, Cream Lipstick, Rebellion, 5 g In stock Price — for partners → L'Oreal Paris, Color Riche Shine, Cream Lipstick, 466, #LikeABoss, 3.5 g L'Oréal Paris L'Oreal Paris, Color Riche Shine, Cream Lipstick, 466, #LikeABoss, 3.5 g In stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.