LV Latviešu LT Lietuvių EE Eesti RU Русский
Sign up

Primers & setting

545 products

Holika Holika Naked Face Balancing Primer 35.0g Holika Holika Holika Holika Naked Face Balancing Primer 35.0g In stock Price — for partners → NARS Light Reflecting Loose Setting Powder 11 g NARS NARS Light Reflecting Loose Setting Powder 11 g In stock Price — for partners → Lancome Teint Idole Fond de Teint Powder - Fixační pudr 10 g Lancome Lancome Teint Idole Fond de Teint Powder - Fixační pudr 10 g In stock Price — for partners → Lancome Teint Idole Fond de Teint Powder - Fixační pudr 10 g Lancome Lancome Teint Idole Fond de Teint Powder - Fixační pudr 10 g In stock Price — for partners → Makeup Revolution Ceramide Fix Fixing Spray 100ml Makeup Revolution Makeup Revolution Ceramide Fix Fixing Spray 100ml In stock Price — for partners → Pupa Prime Me Perfecting Face Primer 30 ml Pupa Pupa Prime Me Perfecting Face Primer 30 ml In stock Price — for partners → Cle De Peau Beaute Cle De Peau Luminizing Face Enhancer 22 Cle de Peau Beaute Cle De Peau Beaute Cle De Peau Luminizing Face Enhancer 22 In stock Price — for partners → Cle De Peau Beaute Cle De Peau Luminizing Face Enhancer 21 Cle de Peau Beaute Cle De Peau Beaute Cle De Peau Luminizing Face Enhancer 21 In stock Price — for partners → Gosh Velvet Touch Prime´n Set 2In1 Transparent 7g Gosh Gosh Velvet Touch Prime´n Set 2In1 Transparent 7g In stock Price — for partners → Bareminerals Bareminerals Prime Time Eyeshadow Extender 3ml In stock Price — for partners → Bareminerals Bareminerals Prime Time Redness-Reducing Primer 30ml In stock Price — for partners → Sensai Foundat Hydrating Fix Mist 50ml Sensai Sensai Foundat Hydrating Fix Mist 50ml In stock Price — for partners → Catrice Catrice Glass Like Prebase Efecto Nacarado 010 30ml In stock Price — for partners → MAGIC STUDIO POWERFUL COSMETICS Magic Studio Powerful Cosmetics Idc Magic Studio Makeup Setting Spray In stock Price — for partners → Clarins SOS Primer 02 Peach 30ml Clarins Clarins SOS Primer 02 Peach 30ml In stock Price — for partners → Clarins SOS Primer 01 Rose 30ml Clarins Clarins SOS Primer 01 Rose 30ml In stock Price — for partners → Nurana Smoothing Base 10ml NURANA Nurana Smoothing Base 10ml In stock Price — for partners → Shiseido Synchro Skin Soft Blurring Primer 30ml Shiseido Shiseido Synchro Skin Soft Blurring Primer 30ml In stock Price — for partners → Chanel Poudre Universelle Libre Natural Finish Loose Powder 40 Naturel 30g Chanel Chanel Poudre Universelle Libre Natural Finish Loose Powder 40 Naturel 30g In stock Price — for partners → Chanel Poudre Universelle Libre Natural Finish Loose Powder 20 Clair 30g Chanel Chanel Poudre Universelle Libre Natural Finish Loose Powder 20 Clair 30g In stock Price — for partners → Lily Lolo Polvos Translucidos Silk LILY LOLO Lily Lolo Polvos Translucidos Silk In stock Price — for partners → Nyx Nyx Bare With Me Blur 15-Warm Honey 30ml In stock Price — for partners → REVOLUTION MAKE UP Revolution Make Up Jelly Primer Hydrating Primer 28ml In stock Price — for partners → Bareminerals Bareminerals Original Mineral Veil Spray Fijador Mate Natural 24hr 100ml In stock Price — for partners →

Primers and setting products form a decorative cosmetics category built around makeup longevity and an even finish that lasts through the day. The range covers face primers that smooth skin texture and extend the wear time of makeup, together with setting products — sprays and powders that keep makeup in place in humid, hot, or physically active conditions. The category spans both mass-market and premium brands, giving retail platforms room to build assortments for different buyer groups, from everyday users to professional makeup artists for whom staying power is a key selection criterion.

Types of primers and setting products

The primer segment splits by skin type and desired finish. Mattifying primers reduce shine and suit oily or combination skin, hydrating primers target dry skin and give a dewy look, while pore-minimizing and texture-blurring formulas are chosen for mature or uneven skin. A separate color-correcting subgroup includes green tones that neutralize redness, lavender that counters yellow undertones, and peach that offsets bluish under-eye areas. The setting side of the category includes setting sprays with matte or dewy finishes, plus loose and pressed setting powders suited to T-zone control or full-face fixation.

Brand overview

Mass-market brands dominate the category by breadth of range — Makeup Revolution holds the largest offer, followed by Catrice, Nyx, Essence, Dermacol, Rimmel, and Wet n Wild. These brands sit in an accessible price bracket and are favored by retailers that need wide assortment coverage and fast turnover. The premium tier is represented by Make Up For Ever, MAC, Clarins, Laura Mercier, and Smashbox — brands with a professional or higher-quality positioning that appeal to buyers seeking specialized formulas and longer-lasting results. Combining both tiers within one category widens the reach across customer segments.

Building an assortment as a B2B buyer

When sourcing wholesale, it pays to balance mass-market and premium brands so the offer covers both price-sensitive and quality-focused customers. Stocking multiple primer types by skin concern matters — having mattifying, hydrating, and pore-minimizing options available at once raises conversion potential. On the setting side, carrying both sprays and powders is worthwhile since they are often bought together with a primer as a set. Assortment concentration around Makeup Revolution, Catrice, and Nyx provides the base for stable turnover, while premium brands add a higher-margin complement.

B2B terms

The primers and setting category on myfusion.eu is available for wholesale purchasing and for dropshipping from a warehouse located in the European Union. Delivery covers the Baltic states and the rest of Europe, letting partners operate at both regional and international scale. Viewing wholesale prices and the full product catalog requires registration on the platform — once activated, partners can place wholesale orders or connect dropshipping without maintaining their own warehouse.

Cookie Settings

You can choose which types of cookies we are allowed to use. Necessary cookies are always active. For more information about the cookies used, see the Cookie Policy.

Cookie Settings

You can choose which types of cookies we are allowed to use. Necessary cookies are always active. For more information about the cookies used, see the Cookie Policy.

Necessary

Required for the website to function.
These cannot be disabled, so user consent is not required.

Analytics

Help improve website performance by tracking visits and traffic sources.
If declined, your visit will not be included in our analytics.

Marketing

Help provide you with personalized information about our products and services.
If declined, you will not receive personalized content.

Functional

Enable additional features and personalization, such as remembering your preferences.
If declined, some functionality may be unavailable.