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Primers & setting

540 products

Artdeco Artdeco Mattifying Prebase 1 U In stock Price — for partners → Babor Mattifying Fixing Powder - Matující fixační pudr 20.0g Babor Babor Mattifying Fixing Powder - Matující fixační pudr 20.0g In stock Price — for partners → Clarins, Fix' Make Up, Hydrating, Refreshing, Setting Spray, 50 ml Clarins Clarins, Fix' Make Up, Hydrating, Refreshing, Setting Spray, 50 ml In stock Price — for partners → Fenty Beauty Pro Filt´r Instant Retouch Setting Powder - Fixační pudr 28 g Fenty Beauty Fenty Beauty Pro Filt´r Instant Retouch Setting Powder - Fixační pudr 28 g In stock Price — for partners → Fenty Beauty Pro Fil´r Instant Retouch Primer - Podkladová báze 32ml Fenty Beauty Fenty Beauty Pro Fil´r Instant Retouch Primer - Podkladová báze 32ml In stock Price — for partners → Milani, Conceal + Perfect, Blurring effect, Cream Primer, 21 g Milani Milani, Conceal + Perfect, Blurring effect, Cream Primer, 21 g In stock Price — for partners → Milani, Make It Last, Mattifying Fixing, Compact Powder & Setting Powder 2-In-1, Translucent, 8 g Milani Milani, Make It Last, Mattifying Fixing, Compact Powder & Setting Powder 2-In-1, Translucent, 8 g In stock Price — for partners → Nyx Pore Filler Primer Mini 8ml Nyx Nyx Pore Filler Primer Mini 8ml In stock Price — for partners → Clarins Makeup Base (SOS Primer) 30 ml Clarins Clarins Makeup Base (SOS Primer) 30 ml In stock Price — for partners → Benefit The Porefessional Matte Primer 22ml Benefit Benefit The Porefessional Matte Primer 22ml In stock Price — for partners → Holika Holika Naked Face Balancing Primer 35.0g Holika Holika Holika Holika Naked Face Balancing Primer 35.0g In stock Price — for partners → NARS Light Reflecting Loose Setting Powder 11 g NARS NARS Light Reflecting Loose Setting Powder 11 g In stock Price — for partners → Lancome Teint Idole Fond de Teint Powder - Fixační pudr 10 g Lancome Lancome Teint Idole Fond de Teint Powder - Fixační pudr 10 g In stock Price — for partners → Lancome Teint Idole Fond de Teint Powder - Fixační pudr 10 g Lancome Lancome Teint Idole Fond de Teint Powder - Fixační pudr 10 g In stock Price — for partners → Yves Saint Laurent All Hours Hyper Finish Powder 7,5 g Yves Saint Laurent Yves Saint Laurent All Hours Hyper Finish Powder 7,5 g In stock Price — for partners → Makeup Revolution Ceramide Fix Fixing Spray 100ml Makeup Revolution Makeup Revolution Ceramide Fix Fixing Spray 100ml In stock Price — for partners → Pupa Prime Me Perfecting Face Primer 30 ml Pupa Pupa Prime Me Perfecting Face Primer 30 ml In stock Price — for partners → Cle de Peau Beaute Cle De Peau Beaute Cle De Peau Luminizing Face Enhancer 21 In stock Price — for partners → ESSENCE COSMETICS Essence Cosmetics Silky Blur Polvos Sueltos Fijadores Translúcidos 9g In stock Price — for partners → Mac Prep And Prime 24 Hour Extended Eye Base 12ml MAC Mac Prep And Prime 24 Hour Extended Eye Base 12ml In stock Price — for partners → Essence Cosmetics Compact Powder Matificantes 10-Light Beige 12g ESSENCE COSMETICS Essence Cosmetics Compact Powder Matificantes 10-Light Beige 12g In stock Price — for partners → Gosh Velvet Touch Prime´n Set 2In1 Transparent 7g Gosh Gosh Velvet Touch Prime´n Set 2In1 Transparent 7g In stock Price — for partners → Essence Cosmetics Fix y Last 14h Polvos Sueltos Fijadores 9,5g ESSENCE COSMETICS Essence Cosmetics Fix y Last 14h Polvos Sueltos Fijadores 9,5g In stock Price — for partners → Bareminerals Bareminerals Prime Time Eyeshadow Extender 3ml In stock Price — for partners →

Primers and setting products form a decorative cosmetics category built around makeup longevity and an even finish that lasts through the day. The range covers face primers that smooth skin texture and extend the wear time of makeup, together with setting products — sprays and powders that keep makeup in place in humid, hot, or physically active conditions. The category spans both mass-market and premium brands, giving retail platforms room to build assortments for different buyer groups, from everyday users to professional makeup artists for whom staying power is a key selection criterion.

Types of primers and setting products

The primer segment splits by skin type and desired finish. Mattifying primers reduce shine and suit oily or combination skin, hydrating primers target dry skin and give a dewy look, while pore-minimizing and texture-blurring formulas are chosen for mature or uneven skin. A separate color-correcting subgroup includes green tones that neutralize redness, lavender that counters yellow undertones, and peach that offsets bluish under-eye areas. The setting side of the category includes setting sprays with matte or dewy finishes, plus loose and pressed setting powders suited to T-zone control or full-face fixation.

Brand overview

Mass-market brands dominate the category by breadth of range — Makeup Revolution holds the largest offer, followed by Catrice, Nyx, Essence, Dermacol, Rimmel, and Wet n Wild. These brands sit in an accessible price bracket and are favored by retailers that need wide assortment coverage and fast turnover. The premium tier is represented by Make Up For Ever, MAC, Clarins, Laura Mercier, and Smashbox — brands with a professional or higher-quality positioning that appeal to buyers seeking specialized formulas and longer-lasting results. Combining both tiers within one category widens the reach across customer segments.

Building an assortment as a B2B buyer

When sourcing wholesale, it pays to balance mass-market and premium brands so the offer covers both price-sensitive and quality-focused customers. Stocking multiple primer types by skin concern matters — having mattifying, hydrating, and pore-minimizing options available at once raises conversion potential. On the setting side, carrying both sprays and powders is worthwhile since they are often bought together with a primer as a set. Assortment concentration around Makeup Revolution, Catrice, and Nyx provides the base for stable turnover, while premium brands add a higher-margin complement.

B2B terms

The primers and setting category on myfusion.eu is available for wholesale purchasing and for dropshipping from a warehouse located in the European Union. Delivery covers the Baltic states and the rest of Europe, letting partners operate at both regional and international scale. Viewing wholesale prices and the full product catalog requires registration on the platform — once activated, partners can place wholesale orders or connect dropshipping without maintaining their own warehouse.

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