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Primers & setting

545 products

Oil-Control The Mattifier Primer Catrice Oil-Control The Mattifier Primer Out of stock Price — for partners → Oil-Control Matt Fixing Spray 50 ml Catrice Oil-Control Matt Fixing Spray 50 ml Out of stock Price — for partners → Matting Powder All Matt Plus (Shine Control Powder) 10 g Catrice Matting Powder All Matt Plus (Shine Control Powder) 10 g Out of stock Price — for partners → All Matt Plus Powder - Mattifying powder 10 g. Catrice All Matt Plus Powder - Mattifying powder 10 g. Out of stock Price — for partners → Defence Color Primer Tone-Evening Base BioNike Defence Color Primer Tone-Evening Base Out of stock Price — for partners → The POREfessional Lite Primer Mini Benefit The POREfessional Lite Primer Mini Out of stock Price — for partners → In A Fix Grip Primer - Hydrating and Soothing Primer. Barry M In A Fix Grip Primer - Hydrating and Soothing Primer. Out of stock Price — for partners → In A Fix Grip Primer - Hydrating and Soothing Primer. Barry M In A Fix Grip Primer - Hydrating and Soothing Primer. Out of stock Price — for partners → Fresh Face Dewy Setting Spray - Fixing spray with a dewy finish. Barry M Fresh Face Dewy Setting Spray - Fixing spray with a dewy finish. Out of stock Price — for partners → Fresh Face Colour Correcting Primer 35 ml Barry M Fresh Face Colour Correcting Primer 35 ml Out of stock Price — for partners → Translucent Loose Powder Refill 8 g Artdeco Translucent Loose Powder Refill 8 g Out of stock Price — for partners → Translucent Loose Powder 8 g Artdeco Translucent Loose Powder 8 g Out of stock Price — for partners → No Color Setting Powder 6 g Artdeco No Color Setting Powder 6 g Out of stock Price — for partners → Fixing Powder 10 g Artdeco Fixing Powder 10 g Out of stock Price — for partners → Clinique Even Better Pore Defying Face Primer 30ml Clinique Clinique Even Better Pore Defying Face Primer 30ml Out of stock Price — for partners → Eveline Coconut Long-Lasting Mist fixing make-up spray with mattifying effect 50 ml Eveline Eveline Coconut Long-Lasting Mist fixing make-up spray with mattifying effect 50 ml Out of stock Price — for partners → Invisible Fixing Powder - Light fusing powder 13.5 g Dermacol Invisible Fixing Powder - Light fusing powder 13.5 g Out of stock Price — for partners →

Primers and setting products form a decorative cosmetics category built around makeup longevity and an even finish that lasts through the day. The range covers face primers that smooth skin texture and extend the wear time of makeup, together with setting products — sprays and powders that keep makeup in place in humid, hot, or physically active conditions. The category spans both mass-market and premium brands, giving retail platforms room to build assortments for different buyer groups, from everyday users to professional makeup artists for whom staying power is a key selection criterion.

Types of primers and setting products

The primer segment splits by skin type and desired finish. Mattifying primers reduce shine and suit oily or combination skin, hydrating primers target dry skin and give a dewy look, while pore-minimizing and texture-blurring formulas are chosen for mature or uneven skin. A separate color-correcting subgroup includes green tones that neutralize redness, lavender that counters yellow undertones, and peach that offsets bluish under-eye areas. The setting side of the category includes setting sprays with matte or dewy finishes, plus loose and pressed setting powders suited to T-zone control or full-face fixation.

Brand overview

Mass-market brands dominate the category by breadth of range — Makeup Revolution holds the largest offer, followed by Catrice, Nyx, Essence, Dermacol, Rimmel, and Wet n Wild. These brands sit in an accessible price bracket and are favored by retailers that need wide assortment coverage and fast turnover. The premium tier is represented by Make Up For Ever, MAC, Clarins, Laura Mercier, and Smashbox — brands with a professional or higher-quality positioning that appeal to buyers seeking specialized formulas and longer-lasting results. Combining both tiers within one category widens the reach across customer segments.

Building an assortment as a B2B buyer

When sourcing wholesale, it pays to balance mass-market and premium brands so the offer covers both price-sensitive and quality-focused customers. Stocking multiple primer types by skin concern matters — having mattifying, hydrating, and pore-minimizing options available at once raises conversion potential. On the setting side, carrying both sprays and powders is worthwhile since they are often bought together with a primer as a set. Assortment concentration around Makeup Revolution, Catrice, and Nyx provides the base for stable turnover, while premium brands add a higher-margin complement.

B2B terms

The primers and setting category on myfusion.eu is available for wholesale purchasing and for dropshipping from a warehouse located in the European Union. Delivery covers the Baltic states and the rest of Europe, letting partners operate at both regional and international scale. Viewing wholesale prices and the full product catalog requires registration on the platform — once activated, partners can place wholesale orders or connect dropshipping without maintaining their own warehouse.

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