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Primers & setting

540 products

"Keep It Perfect! Make-up Fixing Spray" - "Keep It Perfect! Make-up Fixing Spray" Essence "Keep It Perfect! Make-up Fixing Spray" - "Keep It Perfect! Make-up Fixing Spray" Out of stock Price — for partners → Instant Matt Make-up Setting Spray Essence Instant Matt Make-up Setting Spray Out of stock Price — for partners → Hydro Hero Primer Essence Hydro Hero Primer Out of stock Price — for partners → "Hello, Good Stuff! 48H Hydro Fixing Spray" Essence "Hello, Good Stuff! 48H Hydro Fixing Spray" Out of stock Price — for partners → Fix & Last 18H Fixing Spray. Essence Fix & Last 18H Fixing Spray. Out of stock Price — for partners → "Fix & Last 14H Loose Powder 9,5 g" Essence "Fix & Last 14H Loose Powder 9,5 g" Out of stock Price — for partners → "Brighten Up! Banana Powder 9 g" Essence "Brighten Up! Banana Powder 9 g" Out of stock Price — for partners → Banana Loose Powder - Mattifying Loose Powder 6 g. Essence Banana Loose Powder - Mattifying Loose Powder 6 g. Out of stock Price — for partners → "All About Matt! Oil Control Paper" Essence "All About Matt! Oil Control Paper" Out of stock Price — for partners → "Все о Blur! Даже средство для кожи." Essence "Все о Blur! Даже средство для кожи." Out of stock Price — for partners → Pink Primer & Care Multi Perfecting Primer + Care Erborian Pink Primer & Care Multi Perfecting Primer + Care Out of stock Price — for partners → Flawless Start Hydrating Serum Primer - Make-up base Elizabeth Arden Flawless Start Hydrating Serum Primer - Make-up base Out of stock Price — for partners → Loose Powder - Fixing loose powder 12 g Dr. Hauschka Loose Powder - Fixing loose powder 12 g Out of stock Price — for partners → Forever Velvet Veil Primer 30 ml Christian Dior Forever Velvet Veil Primer 30 ml Out of stock Price — for partners → Satin Make-up Base - Smoothing base under make-up Dermacol Satin Make-up Base - Smoothing base under make-up Out of stock Price — for partners → Rose Energy Make-up Base 20 ml Dermacol Rose Energy Make-up Base 20 ml Out of stock Price — for partners → Gold Anti-Wrinkle Base - Rejuvenating base under make-up with gold Dermacol Gold Anti-Wrinkle Base - Rejuvenating base under make-up with gold Out of stock Price — for partners → Coco Splash Refreshing & Hydrating Primer - Moisturizing base under makeup Dermacol Coco Splash Refreshing & Hydrating Primer - Moisturizing base under makeup Out of stock Price — for partners → SOS Primer 30 ml Clarins SOS Primer 30 ml Out of stock Price — for partners → The Vitamin C Fresh Glow Primer Catrice The Vitamin C Fresh Glow Primer Out of stock Price — for partners → The Perfector Poreless Blur Primer 30 ml Catrice The Perfector Poreless Blur Primer 30 ml Out of stock Price — for partners → Oil-Control The Mattifier Primer Catrice Oil-Control The Mattifier Primer Out of stock Price — for partners → Oil-Control Matt Fixing Spray 50 ml Catrice Oil-Control Matt Fixing Spray 50 ml Out of stock Price — for partners → Matting Powder All Matt Plus (Shine Control Powder) 10 g Catrice Matting Powder All Matt Plus (Shine Control Powder) 10 g Out of stock Price — for partners →

Primers and setting products form a decorative cosmetics category built around makeup longevity and an even finish that lasts through the day. The range covers face primers that smooth skin texture and extend the wear time of makeup, together with setting products — sprays and powders that keep makeup in place in humid, hot, or physically active conditions. The category spans both mass-market and premium brands, giving retail platforms room to build assortments for different buyer groups, from everyday users to professional makeup artists for whom staying power is a key selection criterion.

Types of primers and setting products

The primer segment splits by skin type and desired finish. Mattifying primers reduce shine and suit oily or combination skin, hydrating primers target dry skin and give a dewy look, while pore-minimizing and texture-blurring formulas are chosen for mature or uneven skin. A separate color-correcting subgroup includes green tones that neutralize redness, lavender that counters yellow undertones, and peach that offsets bluish under-eye areas. The setting side of the category includes setting sprays with matte or dewy finishes, plus loose and pressed setting powders suited to T-zone control or full-face fixation.

Brand overview

Mass-market brands dominate the category by breadth of range — Makeup Revolution holds the largest offer, followed by Catrice, Nyx, Essence, Dermacol, Rimmel, and Wet n Wild. These brands sit in an accessible price bracket and are favored by retailers that need wide assortment coverage and fast turnover. The premium tier is represented by Make Up For Ever, MAC, Clarins, Laura Mercier, and Smashbox — brands with a professional or higher-quality positioning that appeal to buyers seeking specialized formulas and longer-lasting results. Combining both tiers within one category widens the reach across customer segments.

Building an assortment as a B2B buyer

When sourcing wholesale, it pays to balance mass-market and premium brands so the offer covers both price-sensitive and quality-focused customers. Stocking multiple primer types by skin concern matters — having mattifying, hydrating, and pore-minimizing options available at once raises conversion potential. On the setting side, carrying both sprays and powders is worthwhile since they are often bought together with a primer as a set. Assortment concentration around Makeup Revolution, Catrice, and Nyx provides the base for stable turnover, while premium brands add a higher-margin complement.

B2B terms

The primers and setting category on myfusion.eu is available for wholesale purchasing and for dropshipping from a warehouse located in the European Union. Delivery covers the Baltic states and the rest of Europe, letting partners operate at both regional and international scale. Viewing wholesale prices and the full product catalog requires registration on the platform — once activated, partners can place wholesale orders or connect dropshipping without maintaining their own warehouse.

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