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Primers & setting

540 products

Light Reflecting Make-up Setting Mist - Fixační sprej NARS Light Reflecting Make-up Setting Mist - Fixační sprej Out of stock Price — for partners → Light Reflecting Hydrating Primer - Hydrating base primer. NARS Light Reflecting Hydrating Primer - Hydrating base primer. Out of stock Price — for partners → Fit Me! Matte + Poreless Mattifying Primer Maybelline Fit Me! Matte + Poreless Mattifying Primer Out of stock Price — for partners → Fit Me! Luminous + Smooth - Make-up base 30 ml Maybelline Fit Me! Luminous + Smooth - Make-up base 30 ml Out of stock Price — for partners → Superdewy Multi-Purpose Balm - Make-up base. Makeup Revolution Superdewy Multi-Purpose Balm - Make-up base. Out of stock Price — for partners → Superdewy Makeup Serum - Brightening Base 17 ml. Makeup Revolution Superdewy Makeup Serum - Brightening Base 17 ml. Out of stock Price — for partners → Superbase Green Colour Corrector Skin Base Makeup Revolution Superbase Green Colour Corrector Skin Base Out of stock Price — for partners → Super Matte Fix Mist - Mattifying fixation spray and base Makeup Revolution Super Matte Fix Mist - Mattifying fixation spray and base Out of stock Price — for partners → Revolution PRO Protect Soft Focus Primer SPF 50 - Makeup Base 27 ml. Makeup Revolution Revolution PRO Protect Soft Focus Primer SPF 50 - Makeup Base 27 ml. Out of stock Price — for partners → Rehab Retinol Rescue Primer 18 ml. Makeup Revolution Rehab Retinol Rescue Primer 18 ml. Out of stock Price — for partners → "Purifying Priming Water - Base under makeup." Makeup Revolution "Purifying Priming Water - Base under makeup." Out of stock Price — for partners → PRO Pore Primer - Base under makeup. Makeup Revolution PRO Pore Primer - Base under makeup. Out of stock Price — for partners → Power Fix Mist - Long-lasting fixing spray and base Makeup Revolution Power Fix Mist - Long-lasting fixing spray and base Out of stock Price — for partners → Matte Primer - Matte base under makeup. Makeup Revolution Matte Primer - Matte base under makeup. Out of stock Price — for partners → Свободный порошок для выпечки транслюцентный - прозрачный порошок 32 г. Makeup Revolution Свободный порошок для выпечки транслюцентный - прозрачный порошок 32 г. Out of stock Price — for partners → I♥Revolution Watermelon Dewy Makeup Fixing Spray - Fixation spray for makeup Makeup Revolution I♥Revolution Watermelon Dewy Makeup Fixing Spray - Fixation spray for makeup Out of stock Price — for partners → Infinite Translucent Pressed Powder (universal shade) - Transparent pressed powder 7 g Makeup Revolution Infinite Translucent Pressed Powder (universal shade) - Transparent pressed powder 7 g Out of stock Price — for partners → I Heart Revolution Radiance Powder - Transparent brightening powder 12 g Makeup Revolution I Heart Revolution Radiance Powder - Transparent brightening powder 12 g Out of stock Price — for partners → Hydrating Primer Serum - Moisturizing base for make-up Makeup Revolution Hydrating Primer Serum - Moisturizing base for make-up Out of stock Price — for partners → H2O Hydrate Primer - Moisturizing base for make-up Makeup Revolution H2O Hydrate Primer - Moisturizing base for make-up Out of stock Price — for partners → Goddess Glow Finishing Radiate - Ultra fine powder 6 g Makeup Revolution Goddess Glow Finishing Radiate - Ultra fine powder 6 g Out of stock Price — for partners → Glass Skin Primer - Make-up base Makeup Revolution Glass Skin Primer - Make-up base Out of stock Price — for partners → Fixing Spray Peaches & Cream - Peach and whipped cream fixative spray Makeup Revolution Fixing Spray Peaches & Cream - Peach and whipped cream fixative spray Out of stock Price — for partners → Fixing Spray Cookies & Cream - Fixation spray makeup cookies and whipped cream Makeup Revolution Fixing Spray Cookies & Cream - Fixation spray makeup cookies and whipped cream Out of stock Price — for partners →

Primers and setting products form a decorative cosmetics category built around makeup longevity and an even finish that lasts through the day. The range covers face primers that smooth skin texture and extend the wear time of makeup, together with setting products — sprays and powders that keep makeup in place in humid, hot, or physically active conditions. The category spans both mass-market and premium brands, giving retail platforms room to build assortments for different buyer groups, from everyday users to professional makeup artists for whom staying power is a key selection criterion.

Types of primers and setting products

The primer segment splits by skin type and desired finish. Mattifying primers reduce shine and suit oily or combination skin, hydrating primers target dry skin and give a dewy look, while pore-minimizing and texture-blurring formulas are chosen for mature or uneven skin. A separate color-correcting subgroup includes green tones that neutralize redness, lavender that counters yellow undertones, and peach that offsets bluish under-eye areas. The setting side of the category includes setting sprays with matte or dewy finishes, plus loose and pressed setting powders suited to T-zone control or full-face fixation.

Brand overview

Mass-market brands dominate the category by breadth of range — Makeup Revolution holds the largest offer, followed by Catrice, Nyx, Essence, Dermacol, Rimmel, and Wet n Wild. These brands sit in an accessible price bracket and are favored by retailers that need wide assortment coverage and fast turnover. The premium tier is represented by Make Up For Ever, MAC, Clarins, Laura Mercier, and Smashbox — brands with a professional or higher-quality positioning that appeal to buyers seeking specialized formulas and longer-lasting results. Combining both tiers within one category widens the reach across customer segments.

Building an assortment as a B2B buyer

When sourcing wholesale, it pays to balance mass-market and premium brands so the offer covers both price-sensitive and quality-focused customers. Stocking multiple primer types by skin concern matters — having mattifying, hydrating, and pore-minimizing options available at once raises conversion potential. On the setting side, carrying both sprays and powders is worthwhile since they are often bought together with a primer as a set. Assortment concentration around Makeup Revolution, Catrice, and Nyx provides the base for stable turnover, while premium brands add a higher-margin complement.

B2B terms

The primers and setting category on myfusion.eu is available for wholesale purchasing and for dropshipping from a warehouse located in the European Union. Delivery covers the Baltic states and the rest of Europe, letting partners operate at both regional and international scale. Viewing wholesale prices and the full product catalog requires registration on the platform — once activated, partners can place wholesale orders or connect dropshipping without maintaining their own warehouse.

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