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Primers & setting

540 products

Fix for Makeup Fixing Spray - A fixing spray on make-up Makeup Revolution Fix for Makeup Fixing Spray - A fixing spray on make-up Out of stock Price — for partners → Fix & Glow Ultra Glow Primer - Brightening base Makeup Revolution Fix & Glow Ultra Glow Primer - Brightening base Out of stock Price — for partners → Ultra HD Setting Powder 16 g Make Up For Ever Ultra HD Setting Powder 16 g Out of stock Price — for partners → Ultra HD Setting Powder 16 g Make Up For Ever Ultra HD Setting Powder 16 g Out of stock Price — for partners → Ultra HD Setting Powder 16 g Make Up For Ever Ultra HD Setting Powder 16 g Out of stock Price — for partners → Step 1 Primer Tone Up Perfector - Make-up base 30 ml Make Up For Ever Step 1 Primer Tone Up Perfector - Make-up base 30 ml Out of stock Price — for partners → Step 1 Primer Hydra Booster 24H - Make-up base. Make Up For Ever Step 1 Primer Hydra Booster 24H - Make-up base. Out of stock Price — for partners → Step 1 Primer Dullness Eraser - Make-up base 30 ml Make Up For Ever Step 1 Primer Dullness Eraser - Make-up base 30 ml Out of stock Price — for partners → HD Skin Twist & Light Loose Powder - Brightening Powder 8 g. Make Up For Ever HD Skin Twist & Light Loose Powder - Brightening Powder 8 g. Out of stock Price — for partners → HD Skin Twist & Light Loose Powder - Brightening Powder 8 g Make Up For Ever HD Skin Twist & Light Loose Powder - Brightening Powder 8 g Out of stock Price — for partners → HD Skin Setting Powder - Fine fixing powder 7 g. Make Up For Ever HD Skin Setting Powder - Fine fixing powder 7 g. Out of stock Price — for partners → HD Skin Setting Powder - Fine fixing powder 7 g. Make Up For Ever HD Skin Setting Powder - Fine fixing powder 7 g. Out of stock Price — for partners → "Studio Radiance Moisturizing + Illuminating Silky Primer" MAC "Studio Radiance Moisturizing + Illuminating Silky Primer" Out of stock Price — for partners → Studio Fix Pro Set Blur Weightless Loose Fixing Powder - Sypký fixační pudr 12 g MAC Studio Fix Pro Set Blur Weightless Loose Fixing Powder - Sypký fixační pudr 12 g Out of stock Price — for partners → Studio Fix Pro Set + Blur Weightless Loose Powder - Sypký pudr 6,5 g MAC Studio Fix Pro Set + Blur Weightless Loose Powder - Sypký pudr 6,5 g Out of stock Price — for partners → "Fix+ Original Multitasking Setting Spray" MAC "Fix+ Original Multitasking Setting Spray" Out of stock Price — for partners → Fix+ Magic Radiance All-Day Hydrating Spray MAC Fix+ Magic Radiance All-Day Hydrating Spray Out of stock Price — for partners → Glowish Blur Jam Silicone-Free Smoothing Primer Huda Beauty Glowish Blur Jam Silicone-Free Smoothing Primer Out of stock Price — for partners → Prisme Libre Prep & Set Glow Mist Givenchy Prisme Libre Prep & Set Glow Mist Out of stock Price — for partners → Skin Primer Pore Minimizer - Make Up Gabriella Salvete Skin Primer Pore Minimizer - Make Up Out of stock Price — for partners → Skin Primer Cooling Matte Hydration Gabriella Salvete Skin Primer Cooling Matte Hydration Out of stock Price — for partners → Color Balancing Primer Gabriella Salvete Color Balancing Primer Out of stock Price — for partners → Double Wear Smooth & Blur Primer Estee Lauder Double Wear Smooth & Blur Primer Out of stock Price — for partners → Poreless Partner Primer Essence Poreless Partner Primer Out of stock Price — for partners →

Primers and setting products form a decorative cosmetics category built around makeup longevity and an even finish that lasts through the day. The range covers face primers that smooth skin texture and extend the wear time of makeup, together with setting products — sprays and powders that keep makeup in place in humid, hot, or physically active conditions. The category spans both mass-market and premium brands, giving retail platforms room to build assortments for different buyer groups, from everyday users to professional makeup artists for whom staying power is a key selection criterion.

Types of primers and setting products

The primer segment splits by skin type and desired finish. Mattifying primers reduce shine and suit oily or combination skin, hydrating primers target dry skin and give a dewy look, while pore-minimizing and texture-blurring formulas are chosen for mature or uneven skin. A separate color-correcting subgroup includes green tones that neutralize redness, lavender that counters yellow undertones, and peach that offsets bluish under-eye areas. The setting side of the category includes setting sprays with matte or dewy finishes, plus loose and pressed setting powders suited to T-zone control or full-face fixation.

Brand overview

Mass-market brands dominate the category by breadth of range — Makeup Revolution holds the largest offer, followed by Catrice, Nyx, Essence, Dermacol, Rimmel, and Wet n Wild. These brands sit in an accessible price bracket and are favored by retailers that need wide assortment coverage and fast turnover. The premium tier is represented by Make Up For Ever, MAC, Clarins, Laura Mercier, and Smashbox — brands with a professional or higher-quality positioning that appeal to buyers seeking specialized formulas and longer-lasting results. Combining both tiers within one category widens the reach across customer segments.

Building an assortment as a B2B buyer

When sourcing wholesale, it pays to balance mass-market and premium brands so the offer covers both price-sensitive and quality-focused customers. Stocking multiple primer types by skin concern matters — having mattifying, hydrating, and pore-minimizing options available at once raises conversion potential. On the setting side, carrying both sprays and powders is worthwhile since they are often bought together with a primer as a set. Assortment concentration around Makeup Revolution, Catrice, and Nyx provides the base for stable turnover, while premium brands add a higher-margin complement.

B2B terms

The primers and setting category on myfusion.eu is available for wholesale purchasing and for dropshipping from a warehouse located in the European Union. Delivery covers the Baltic states and the rest of Europe, letting partners operate at both regional and international scale. Viewing wholesale prices and the full product catalog requires registration on the platform — once activated, partners can place wholesale orders or connect dropshipping without maintaining their own warehouse.

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