Primers & setting

552 products

Anti-Wrinkle Line Blurfector Instant Wrinkle Blurring Primer. StriVectin Anti-Wrinkle Line Blurfector Instant Wrinkle Blurring Primer. Out of stock Price — for partners → Radiance Base 18 ml Sosu Radiance Base 18 ml Out of stock Price — for partners → Radiance Base 18 ml Sosu Radiance Base 18 ml Out of stock Price — for partners → Radiance Base 18 ml Sosu Radiance Base 18 ml Out of stock Price — for partners → Face Focus Loose Setting Powder - Fixační pudr 11 g Sosu Face Focus Loose Setting Powder - Fixační pudr 11 g Out of stock Price — for partners → Face Focus Loose Setting Powder - Fixační pudr 11 g Sosu Face Focus Loose Setting Powder - Fixační pudr 11 g Out of stock Price — for partners → Face Focus Loose Setting Powder - Fixační pudr 11 g Sosu Face Focus Loose Setting Powder - Fixační pudr 11 g Out of stock Price — for partners → Perfecting Solution Shine Control Base Soskin Paris Perfecting Solution Shine Control Base Out of stock Price — for partners → Stay Matter Primer - Priming mattifying base 30 ml Rimmel Stay Matter Primer - Priming mattifying base 30 ml Out of stock Price — for partners → Radiance Illuminating Primer - Brightening base for make-up 30 ml Rimmel Radiance Illuminating Primer - Brightening base for make-up 30 ml Out of stock Price — for partners → Protect & Fix Make-up Primer - base under make-up Rimmel Protect & Fix Make-up Primer - base under make-up Out of stock Price — for partners → Multi Tasker Primer, Mist & Setting Spray. Rimmel Multi Tasker Primer, Mist & Setting Spray. Out of stock Price — for partners → Мультизадачник лучше, чем фильтры 30 мл. Rimmel Мультизадачник лучше, чем фильтры 30 мл. Out of stock Price — for partners → Мультизадачник лучше, чем фильтры 30 мл. Rimmel Мультизадачник лучше, чем фильтры 30 мл. Out of stock Price — for partners → Мультизадачник лучше, чем фильтры 30 мл. Rimmel Мультизадачник лучше, чем фильтры 30 мл. Out of stock Price — for partners → Мультизадачник лучше, чем фильтры 30 мл. Rimmel Мультизадачник лучше, чем фильтры 30 мл. Out of stock Price — for partners → Matte Primer Mattifying Primer - Make-up base 30 ml Rimmel Matte Primer Mattifying Primer - Make-up base 30 ml Out of stock Price — for partners → Lasting Finish Primer - Priming base 30 ml Rimmel Lasting Finish Primer - Priming base 30 ml Out of stock Price — for partners → Lasting Finish Face Plumping Primer Rimmel Lasting Finish Face Plumping Primer Out of stock Price — for partners → Insta Fix & Go - Fixation and underlying spray 2in1 Rimmel Insta Fix & Go - Fixation and underlying spray 2in1 Out of stock Price — for partners → Fix & Perfect - Priming base under make-up 30 ml Rimmel Fix & Perfect - Priming base under make-up 30 ml Out of stock Price — for partners → Photoready Rose Glow Illuminating Primer - Hydrating and Brightening Base 30 ml. Revlon Professional Photoready Rose Glow Illuminating Primer - Hydrating and Brightening Base 30 ml. Out of stock Price — for partners → Photoready Prime Plus Brightening - Podklad pod makeup Revlon Professional Photoready Prime Plus Brightening - Podklad pod makeup Out of stock Price — for partners → Prime Me Perfecting Face Primer - Báze pod make-up pro všechny typy pleti 30 ml Pupa Prime Me Perfecting Face Primer - Báze pod make-up pro všechny typy pleti 30 ml Out of stock Price — for partners →

Primers and setting products form a decorative cosmetics category built around makeup longevity and an even finish that lasts through the day. The range covers face primers that smooth skin texture and extend the wear time of makeup, together with setting products — sprays and powders that keep makeup in place in humid, hot, or physically active conditions. The category spans both mass-market and premium brands, giving retail platforms room to build assortments for different buyer groups, from everyday users to professional makeup artists for whom staying power is a key selection criterion.

Types of primers and setting products

The primer segment splits by skin type and desired finish. Mattifying primers reduce shine and suit oily or combination skin, hydrating primers target dry skin and give a dewy look, while pore-minimizing and texture-blurring formulas are chosen for mature or uneven skin. A separate color-correcting subgroup includes green tones that neutralize redness, lavender that counters yellow undertones, and peach that offsets bluish under-eye areas. The setting side of the category includes setting sprays with matte or dewy finishes, plus loose and pressed setting powders suited to T-zone control or full-face fixation.

Brand overview

Mass-market brands dominate the category by breadth of range — Makeup Revolution holds the largest offer, followed by Catrice, Nyx, Essence, Dermacol, Rimmel, and Wet n Wild. These brands sit in an accessible price bracket and are favored by retailers that need wide assortment coverage and fast turnover. The premium tier is represented by Make Up For Ever, MAC, Clarins, Laura Mercier, and Smashbox — brands with a professional or higher-quality positioning that appeal to buyers seeking specialized formulas and longer-lasting results. Combining both tiers within one category widens the reach across customer segments.

Building an assortment as a B2B buyer

When sourcing wholesale, it pays to balance mass-market and premium brands so the offer covers both price-sensitive and quality-focused customers. Stocking multiple primer types by skin concern matters — having mattifying, hydrating, and pore-minimizing options available at once raises conversion potential. On the setting side, carrying both sprays and powders is worthwhile since they are often bought together with a primer as a set. Assortment concentration around Makeup Revolution, Catrice, and Nyx provides the base for stable turnover, while premium brands add a higher-margin complement.

B2B terms

The primers and setting category on myfusion.eu is available for wholesale purchasing and for dropshipping from a warehouse located in the European Union. Delivery covers the Baltic states and the rest of Europe, letting partners operate at both regional and international scale. Viewing wholesale prices and the full product catalog requires registration on the platform — once activated, partners can place wholesale orders or connect dropshipping without maintaining their own warehouse.