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Primers & setting

540 products

Fresh Face Illuminating Primer - Makeup Base. Barry M Fresh Face Illuminating Primer - Makeup Base. Out of stock Price — for partners → NIP + FAB Exfoliate Glycolic Fix Treatment Primer - 40ml NIP + FAB NIP + FAB Exfoliate Glycolic Fix Treatment Primer - 40ml Out of stock Price — for partners → Fresh Face Fixation Setting Spray Green Apple - Fixing spray with aronia, vitamin C, and apple scent. Barry M Fresh Face Fixation Setting Spray Green Apple - Fixing spray with aronia, vitamin C, and apple scent. Out of stock Price — for partners → "Soulmatte Fixing Spray - Long-lasting fixing spray with mattifying effect." Gabriella Salvete "Soulmatte Fixing Spray - Long-lasting fixing spray with mattifying effect." Out of stock Price — for partners → M B.B Boomer - Podkladová báze pod make-up Missha M B.B Boomer - Podkladová báze pod make-up Out of stock Price — for partners → "Wake-Up Primer - Make-up base 17 ml" Alcina "Wake-Up Primer - Make-up base 17 ml" Out of stock Price — for partners → (Cream Color Base) 3.2 g MAC (Cream Color Base) 3.2 g Out of stock Price — for partners → Facefinity Finity-Fix Setting Spray - Hydrating fixing spray. Max Factor Facefinity Finity-Fix Setting Spray - Hydrating fixing spray. Out of stock Price — for partners → Yves Saint Laurent Top Secrets (Instant Moisture Glow) make-up 40 ml Yves Saint Laurent Yves Saint Laurent Top Secrets (Instant Moisture Glow) make-up 40 ml Out of stock Price — for partners → Matte Primer - Foundation for makeup 15 ml Gabriella Salvete Matte Primer - Foundation for makeup 15 ml Out of stock Price — for partners → Blurring Pure Canvas Primer - Base for Oily and Combination Skin. LAURA MERCIER Blurring Pure Canvas Primer - Base for Oily and Combination Skin. Out of stock Price — for partners → "Makeup Base (SOS Primer) 30 ml" Clarins "Makeup Base (SOS Primer) 30 ml" Out of stock Price — for partners → "Makeup Base (SOS Primer) 30 ml" Clarins "Makeup Base (SOS Primer) 30 ml" Out of stock Price — for partners → Vitamin Enriched Face Base Bobbi Brown Vitamin Enriched Face Base Out of stock Price — for partners → Step 1 Primer Shine Control - Mattifying Primer Make Up For Ever Step 1 Primer Shine Control - Mattifying Primer Out of stock Price — for partners → Translucent Loose Setting Powder Ultra Blur Mini - Loose Powder 6 g LAURA MERCIER Translucent Loose Setting Powder Ultra Blur Mini - Loose Powder 6 g Out of stock Price — for partners → Dermablend Setting Powder 28 g. Vichy Dermablend Setting Powder 28 g. Out of stock Price — for partners → Forever Glow Veil Primer - Brightening and Hydrating Primer 30 ml Christian Dior Forever Glow Veil Primer - Brightening and Hydrating Primer 30 ml Out of stock Price — for partners → Heatwave Illuminating Prep & Finish Spray - Brightening and hydrating spray. Barry M Heatwave Illuminating Prep & Finish Spray - Brightening and hydrating spray. Out of stock Price — for partners → Artdeco 3 in 1 Make-up Fixing Spray Make-up Fixing Spray 100 ml Artdeco Artdeco 3 in 1 Make-up Fixing Spray Make-up Fixing Spray 100 ml Out of stock Price — for partners → Mineral Wear 3-In-1 Setting Powder 19.5 g Physicians Formula Mineral Wear 3-In-1 Setting Powder 19.5 g Out of stock Price — for partners → Hello, Good Stuff! Primer Serum Essence Hello, Good Stuff! Primer Serum Out of stock Price — for partners → "The Protector Hydrate & SPF Primer SPF30 - Hydrating base with UV protection" Catrice "The Protector Hydrate & SPF Primer SPF30 - Hydrating base with UV protection" Out of stock Price — for partners → Endless Pearls Beautifying Primer 30 ml Catrice Endless Pearls Beautifying Primer 30 ml Out of stock Price — for partners →

Primers and setting products form a decorative cosmetics category built around makeup longevity and an even finish that lasts through the day. The range covers face primers that smooth skin texture and extend the wear time of makeup, together with setting products — sprays and powders that keep makeup in place in humid, hot, or physically active conditions. The category spans both mass-market and premium brands, giving retail platforms room to build assortments for different buyer groups, from everyday users to professional makeup artists for whom staying power is a key selection criterion.

Types of primers and setting products

The primer segment splits by skin type and desired finish. Mattifying primers reduce shine and suit oily or combination skin, hydrating primers target dry skin and give a dewy look, while pore-minimizing and texture-blurring formulas are chosen for mature or uneven skin. A separate color-correcting subgroup includes green tones that neutralize redness, lavender that counters yellow undertones, and peach that offsets bluish under-eye areas. The setting side of the category includes setting sprays with matte or dewy finishes, plus loose and pressed setting powders suited to T-zone control or full-face fixation.

Brand overview

Mass-market brands dominate the category by breadth of range — Makeup Revolution holds the largest offer, followed by Catrice, Nyx, Essence, Dermacol, Rimmel, and Wet n Wild. These brands sit in an accessible price bracket and are favored by retailers that need wide assortment coverage and fast turnover. The premium tier is represented by Make Up For Ever, MAC, Clarins, Laura Mercier, and Smashbox — brands with a professional or higher-quality positioning that appeal to buyers seeking specialized formulas and longer-lasting results. Combining both tiers within one category widens the reach across customer segments.

Building an assortment as a B2B buyer

When sourcing wholesale, it pays to balance mass-market and premium brands so the offer covers both price-sensitive and quality-focused customers. Stocking multiple primer types by skin concern matters — having mattifying, hydrating, and pore-minimizing options available at once raises conversion potential. On the setting side, carrying both sprays and powders is worthwhile since they are often bought together with a primer as a set. Assortment concentration around Makeup Revolution, Catrice, and Nyx provides the base for stable turnover, while premium brands add a higher-margin complement.

B2B terms

The primers and setting category on myfusion.eu is available for wholesale purchasing and for dropshipping from a warehouse located in the European Union. Delivery covers the Baltic states and the rest of Europe, letting partners operate at both regional and international scale. Viewing wholesale prices and the full product catalog requires registration on the platform — once activated, partners can place wholesale orders or connect dropshipping without maintaining their own warehouse.

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