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Primers & setting

540 products

Matte Finish Setting Spray - Mattifying Fixing Spray. Kylie Cosmetics Matte Finish Setting Spray - Mattifying Fixing Spray. Out of stock Price — for partners → Translucent Loose Powder - Transparent loose powder 26 g. Cle de Peau Beaute Translucent Loose Powder - Transparent loose powder 26 g. Out of stock Price — for partners → Translucent Loose Powder - Transparent loose powder 26 g. Cle de Peau Beaute Translucent Loose Powder - Transparent loose powder 26 g. Out of stock Price — for partners → Everlast Primer - Long-lasting makeup base. Dolce & Gabbana Everlast Primer - Long-lasting makeup base. Out of stock Price — for partners → Bergamot Glow Primer - Brightening makeup base. Dolce & Gabbana Bergamot Glow Primer - Brightening makeup base. Out of stock Price — for partners → Puri Pore No Sebum Powder - Transparent Mattifying Powder. Holika Holika Puri Pore No Sebum Powder - Transparent Mattifying Powder. Out of stock Price — for partners → HD Skin Setting Powder - Fine fixing powder 18 g. Make Up For Ever HD Skin Setting Powder - Fine fixing powder 18 g. Out of stock Price — for partners → HD Skin Setting Powder - Fine Fixing Powder 18 g. Make Up For Ever HD Skin Setting Powder - Fine Fixing Powder 18 g. Out of stock Price — for partners → HD Skin Setting Powder - Fine fixing powder 18 g. Make Up For Ever HD Skin Setting Powder - Fine fixing powder 18 g. Out of stock Price — for partners → Bobbi Brown Bobbi Brown Vitaming Enriched Face Base Out of stock Price — for partners → Translucent Loose Setting Powder Ultra Blur - Sypký pudr 20 g LAURA MERCIER Translucent Loose Setting Powder Ultra Blur - Sypký pudr 20 g Out of stock Price — for partners → Light Reflecting Pressed Setting Powder - Fixační pudr 10 g NARS Light Reflecting Pressed Setting Powder - Fixační pudr 10 g Out of stock Price — for partners → Ultra HD Setting Powder 16 g Make Up For Ever Ultra HD Setting Powder 16 g Out of stock Price — for partners → "Step 1 Primer Pore Minimizer" Make Up For Ever "Step 1 Primer Pore Minimizer" Out of stock Price — for partners → Step 1 Primer Hydra Booster 24H - Make-up base. Make Up For Ever Step 1 Primer Hydra Booster 24H - Make-up base. Out of stock Price — for partners → Mist & Fix Spray Make Up For Ever Mist & Fix Spray Out of stock Price — for partners → Mist & Fix Matte Shine Control Setting Mist - Matující fixační sprej Make Up For Ever Mist & Fix Matte Shine Control Setting Mist - Matující fixační sprej Out of stock Price — for partners → Mist & Fix Matte Shine Control Setting Mist - Mattifying fixing spray. Make Up For Ever Mist & Fix Matte Shine Control Setting Mist - Mattifying fixing spray. Out of stock Price — for partners → Urban Decay All Nighter Long Lasting make-up Setting Spray Duo Urban Decay Urban Decay All Nighter Long Lasting make-up Setting Spray Duo Out of stock Price — for partners → Pore Filler Primer Base - Makeup Base. Revlon Professional Pore Filler Primer Base - Makeup Base. Out of stock Price — for partners → "Makeup Base (SOS Primer) 30 ml" Clarins "Makeup Base (SOS Primer) 30 ml" Out of stock Price — for partners → bareMinerals Original Pore Minimizing Primer - 1.01oz - Ulta Beauty Bareminerals bareMinerals Original Pore Minimizing Primer - 1.01oz - Ulta Beauty Out of stock Price — for partners → Coola Coola Face Makeup Setting Spray SPF30 Out of stock Price — for partners → Make-Up Studio Make-up Fixer Make-Up Studio Amsterdam Make-Up Studio Make-up Fixer Out of stock Price — for partners →

Primers and setting products form a decorative cosmetics category built around makeup longevity and an even finish that lasts through the day. The range covers face primers that smooth skin texture and extend the wear time of makeup, together with setting products — sprays and powders that keep makeup in place in humid, hot, or physically active conditions. The category spans both mass-market and premium brands, giving retail platforms room to build assortments for different buyer groups, from everyday users to professional makeup artists for whom staying power is a key selection criterion.

Types of primers and setting products

The primer segment splits by skin type and desired finish. Mattifying primers reduce shine and suit oily or combination skin, hydrating primers target dry skin and give a dewy look, while pore-minimizing and texture-blurring formulas are chosen for mature or uneven skin. A separate color-correcting subgroup includes green tones that neutralize redness, lavender that counters yellow undertones, and peach that offsets bluish under-eye areas. The setting side of the category includes setting sprays with matte or dewy finishes, plus loose and pressed setting powders suited to T-zone control or full-face fixation.

Brand overview

Mass-market brands dominate the category by breadth of range — Makeup Revolution holds the largest offer, followed by Catrice, Nyx, Essence, Dermacol, Rimmel, and Wet n Wild. These brands sit in an accessible price bracket and are favored by retailers that need wide assortment coverage and fast turnover. The premium tier is represented by Make Up For Ever, MAC, Clarins, Laura Mercier, and Smashbox — brands with a professional or higher-quality positioning that appeal to buyers seeking specialized formulas and longer-lasting results. Combining both tiers within one category widens the reach across customer segments.

Building an assortment as a B2B buyer

When sourcing wholesale, it pays to balance mass-market and premium brands so the offer covers both price-sensitive and quality-focused customers. Stocking multiple primer types by skin concern matters — having mattifying, hydrating, and pore-minimizing options available at once raises conversion potential. On the setting side, carrying both sprays and powders is worthwhile since they are often bought together with a primer as a set. Assortment concentration around Makeup Revolution, Catrice, and Nyx provides the base for stable turnover, while premium brands add a higher-margin complement.

B2B terms

The primers and setting category on myfusion.eu is available for wholesale purchasing and for dropshipping from a warehouse located in the European Union. Delivery covers the Baltic states and the rest of Europe, letting partners operate at both regional and international scale. Viewing wholesale prices and the full product catalog requires registration on the platform — once activated, partners can place wholesale orders or connect dropshipping without maintaining their own warehouse.

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