Primers & setting

540 products

Laura Mercier Pure Canvas Primer Blurring 30ml LAURA MERCIER Laura Mercier Pure Canvas Primer Blurring 30ml Out of stock Price — for partners → Soft Pink Setting Powder - Kylie Cosmetics Kylie Cosmetics Soft Pink Setting Powder - Kylie Cosmetics Out of stock Price — for partners → Inika Organic Pure Perfection Primer - hyaluronic acid Out of stock Price — for partners → Inika Organic Liquid Nectar Primer - Vyživující podkladová báze pod make-up Out of stock Price — for partners → The Priming Balm Is Everything Black 3g theBalm The Priming Balm Is Everything Black 3g Out of stock Price — for partners → Phyto-Poudre Libre Loose Powder 4 Sable Sisley Phyto-Poudre Libre Loose Powder 4 Sable Out of stock Price — for partners → Shiseido Synchro Skin Loose Powder Radiant 6g Shiseido Shiseido Synchro Skin Loose Powder Radiant 6g Out of stock Price — for partners → Nuxe Prodigieuse Boost Blur 30 Ml Nuxe Nuxe Prodigieuse Boost Blur 30 Ml Out of stock Price — for partners → MAC Pigment powder (Poudre Éclat ) 4.5 g Out of stock Price — for partners → MAC Mineralize Skinfinish Natural Powder 10 g Out of stock Price — for partners → Benefit Porefessional Super Setter Makeup Setting Spray - None Benefit Benefit Porefessional Super Setter Makeup Setting Spray - None Out of stock Price — for partners → Benefit Porefessional Pore Minimising Face Primer Value Size 44ml - Brown Benefit Benefit Porefessional Pore Minimising Face Primer Value Size 44ml - Brown Out of stock Price — for partners → Artdeco All-in One Eye Primer Base 5 Ml Artdeco Artdeco All-in One Eye Primer Base 5 Ml Out of stock Price — for partners → Artdeco No Color Fixing Powder 12 G Artdeco Artdeco No Color Fixing Powder 12 G Out of stock Price — for partners → Make-up Primer Artdeco Sun Protection Artdeco Make-up Primer Artdeco Sun Protection Out of stock Price — for partners → Armani Beauty Luminous Silk Hydrating Primer 30ml Giorgio Armani Armani Beauty Luminous Silk Hydrating Primer 30ml Out of stock Price — for partners → Armani Beauty Fluid Master Primer - Clear Giorgio Armani Armani Beauty Fluid Master Primer - Clear Out of stock Price — for partners → Bareminerals BareMinerals Prime Time Daily Protecting Primer Out of stock Price — for partners → Giorgio Armani Armani UV Master Primer SPF30 Out of stock Price — for partners → Pro Fil´r Instant Retouch Primer - Podkladová báze. Fenty Beauty Pro Fil´r Instant Retouch Primer - Podkladová báze. Out of stock Price — for partners → Pro Filt´r Instant Retouch Setting Powder - Fixing powder 28 g. Fenty Beauty Pro Filt´r Instant Retouch Setting Powder - Fixing powder 28 g. Out of stock Price — for partners → Pro Filt´r Hydrating Primer - Hydrating primer base. Fenty Beauty Pro Filt´r Hydrating Primer - Hydrating primer base. Out of stock Price — for partners → Dermacol Pearl Energy Make-up Base podkladová báze pro sjednocenou a rozjasněnou pleť 15 ml Dermacol Dermacol Pearl Energy Make-up Base podkladová báze pro sjednocenou a rozjasněnou pleť 15 ml Out of stock Price — for partners → Original Mineral Veil Pressed Setting Powder- Fixing Powder 9 g. Bareminerals Original Mineral Veil Pressed Setting Powder- Fixing Powder 9 g. Out of stock Price — for partners →

Primers and setting products form a decorative cosmetics category built around makeup longevity and an even finish that lasts through the day. The range covers face primers that smooth skin texture and extend the wear time of makeup, together with setting products — sprays and powders that keep makeup in place in humid, hot, or physically active conditions. The category spans both mass-market and premium brands, giving retail platforms room to build assortments for different buyer groups, from everyday users to professional makeup artists for whom staying power is a key selection criterion.

Types of primers and setting products

The primer segment splits by skin type and desired finish. Mattifying primers reduce shine and suit oily or combination skin, hydrating primers target dry skin and give a dewy look, while pore-minimizing and texture-blurring formulas are chosen for mature or uneven skin. A separate color-correcting subgroup includes green tones that neutralize redness, lavender that counters yellow undertones, and peach that offsets bluish under-eye areas. The setting side of the category includes setting sprays with matte or dewy finishes, plus loose and pressed setting powders suited to T-zone control or full-face fixation.

Brand overview

Mass-market brands dominate the category by breadth of range — Makeup Revolution holds the largest offer, followed by Catrice, Nyx, Essence, Dermacol, Rimmel, and Wet n Wild. These brands sit in an accessible price bracket and are favored by retailers that need wide assortment coverage and fast turnover. The premium tier is represented by Make Up For Ever, MAC, Clarins, Laura Mercier, and Smashbox — brands with a professional or higher-quality positioning that appeal to buyers seeking specialized formulas and longer-lasting results. Combining both tiers within one category widens the reach across customer segments.

Building an assortment as a B2B buyer

When sourcing wholesale, it pays to balance mass-market and premium brands so the offer covers both price-sensitive and quality-focused customers. Stocking multiple primer types by skin concern matters — having mattifying, hydrating, and pore-minimizing options available at once raises conversion potential. On the setting side, carrying both sprays and powders is worthwhile since they are often bought together with a primer as a set. Assortment concentration around Makeup Revolution, Catrice, and Nyx provides the base for stable turnover, while premium brands add a higher-margin complement.

B2B terms

The primers and setting category on myfusion.eu is available for wholesale purchasing and for dropshipping from a warehouse located in the European Union. Delivery covers the Baltic states and the rest of Europe, letting partners operate at both regional and international scale. Viewing wholesale prices and the full product catalog requires registration on the platform — once activated, partners can place wholesale orders or connect dropshipping without maintaining their own warehouse.