Primers & setting

546 products

Makeup Revolution, Fortnite X Revolution, Mattifying, Loose Setting Powder, Banana Light, 20 g Makeup Revolution Makeup Revolution, Fortnite X Revolution, Mattifying, Loose Setting Powder, Banana Light, 20 g Out of stock Price — for partners → Diego Dalla Palma, Milano Makeupstudio Face Perfector, Lifting, Foundation Primer, 30 ml Diego Dalla Palma Diego Dalla Palma, Milano Makeupstudio Face Perfector, Lifting, Foundation Primer, 30 ml Out of stock Price — for partners → Rodial, Dragon's Blood, Hyaluron, Hydrate & Prime, Spray Primer Lotion, 100 ml RODIAL Rodial, Dragon's Blood, Hyaluron, Hydrate & Prime, Spray Primer Lotion, 100 ml Out of stock Price — for partners → Eveline Cosmetics, Wonder Match 3in1, Protecting, Liquid Primer, SPF 20, 30 ml Eveline Cosmetics Eveline Cosmetics, Wonder Match 3in1, Protecting, Liquid Primer, SPF 20, 30 ml Out of stock Price — for partners → Diego Dalla Palma, Diego Dalla Palma, Loose Setting Powder, 01, Transparent, 22 g Diego Dalla Palma Diego Dalla Palma, Diego Dalla Palma, Loose Setting Powder, 01, Transparent, 22 g Out of stock Price — for partners → Wibo, Fixing Aqua Grip, Soothing, Hydrating, Setting Spray, 55 ml Wibo Wibo, Fixing Aqua Grip, Soothing, Hydrating, Setting Spray, 55 ml Out of stock Price — for partners → Diego Dalla Palma, Diego Dalla Palma, Long Lasting, Setting Spray, 100 ml Diego Dalla Palma Diego Dalla Palma, Diego Dalla Palma, Long Lasting, Setting Spray, 100 ml Out of stock Price — for partners → Diego Dalla Palma, Diego Dalla Palma, Powder Primer, 12 g Diego Dalla Palma Diego Dalla Palma, Diego Dalla Palma, Powder Primer, 12 g Out of stock Price — for partners → Essence, Bouncy Plump Smoothing Primer, Hydrating and plumping, Liquid Primer, 50 ml Essence Essence, Bouncy Plump Smoothing Primer, Hydrating and plumping, Liquid Primer, 50 ml Out of stock Price — for partners → Catrice, Soft Glam, Radiant, Liquid Primer, 010, Beyond The Cloud Beyond, 32.5 ml Catrice Catrice, Soft Glam, Radiant, Liquid Primer, 010, Beyond The Cloud Beyond, 32.5 ml Out of stock Price — for partners → Essence, Jelly Grip, Anti-Dark Cicles, Eye Primer, Translucent, 4 g Essence Essence, Jelly Grip, Anti-Dark Cicles, Eye Primer, Translucent, 4 g Out of stock Price — for partners → Essence, Jelly Grip, Intensifying, Eye Primer, 4 ml Essence Essence, Jelly Grip, Intensifying, Eye Primer, 4 ml Out of stock Price — for partners → Essence, Keep It Perfect, Fixing, Makeup Fixer Spray, 50 ml Essence Essence, Keep It Perfect, Fixing, Makeup Fixer Spray, 50 ml Out of stock Price — for partners → Smashbox, Photo Finish, Hyaluronic Acid, Hydrating, Liquid Primer, 15 ml Smashbox Smashbox, Photo Finish, Hyaluronic Acid, Hydrating, Liquid Primer, 15 ml Out of stock Price — for partners → Smashbox, Photo Finish, Vitamins B C E, Illuminating, Liquid Primer, 30 ml Smashbox Smashbox, Photo Finish, Vitamins B C E, Illuminating, Liquid Primer, 30 ml Out of stock Price — for partners → Smashbox, Photo Finish, Liquid Primer, 30 ml Smashbox Smashbox, Photo Finish, Liquid Primer, 30 ml Out of stock Price — for partners → Nuxe, Creme Prodigieuse Boost, Vegan, Liquid Primer, 2 ml *Sample Nuxe Nuxe, Creme Prodigieuse Boost, Vegan, Liquid Primer, 2 ml *Sample Out of stock Price — for partners → Makeup Revolution, Mattify, Matte, Liquid Primer, 28 ml Makeup Revolution Makeup Revolution, Mattify, Matte, Liquid Primer, 28 ml Out of stock Price — for partners → Laura Mercier, Pure Canvas Supercharged, Liquid Primer, 30 ml LAURA MERCIER Laura Mercier, Pure Canvas Supercharged, Liquid Primer, 30 ml Out of stock Price — for partners → Gosh, Primer+, Matte, Liquid Primer, SPF15, 007, 30 ml Gosh Gosh, Primer+, Matte, Liquid Primer, SPF15, 007, 30 ml Out of stock Price — for partners → Givenchy, Prisme, Liquid Primer, SPF 20, 3, Jaune, 30 ml Givenchy Givenchy, Prisme, Liquid Primer, SPF 20, 3, Jaune, 30 ml Out of stock Price — for partners → Makeup Revolution, Bright Lights, Reduces Fine Lines, Brightens, Cream Primer, 25 ml Makeup Revolution Makeup Revolution, Bright Lights, Reduces Fine Lines, Brightens, Cream Primer, 25 ml Out of stock Price — for partners → Makeup Revolution, Ceramide Primer, Ceramide, Reduces Fine Lines, Cream Primer, 30 ml Makeup Revolution Makeup Revolution, Ceramide Primer, Ceramide, Reduces Fine Lines, Cream Primer, 30 ml Out of stock Price — for partners → Dermalogica, Age Smart - SkinPerfect, Soy Protein, Smooths/Brightens & Primes, Prep For A Lasting Make-up Finish, Cream Primer, 50 ml Dermalogica Dermalogica, Age Smart - SkinPerfect, Soy Protein, Smooths/Brightens & Primes, Prep For A Lasting Make-up Finish, Cream Primer, 50 ml Out of stock Price — for partners →

Primers and setting products form a decorative cosmetics category built around makeup longevity and an even finish that lasts through the day. The range covers face primers that smooth skin texture and extend the wear time of makeup, together with setting products — sprays and powders that keep makeup in place in humid, hot, or physically active conditions. The category spans both mass-market and premium brands, giving retail platforms room to build assortments for different buyer groups, from everyday users to professional makeup artists for whom staying power is a key selection criterion.

Types of primers and setting products

The primer segment splits by skin type and desired finish. Mattifying primers reduce shine and suit oily or combination skin, hydrating primers target dry skin and give a dewy look, while pore-minimizing and texture-blurring formulas are chosen for mature or uneven skin. A separate color-correcting subgroup includes green tones that neutralize redness, lavender that counters yellow undertones, and peach that offsets bluish under-eye areas. The setting side of the category includes setting sprays with matte or dewy finishes, plus loose and pressed setting powders suited to T-zone control or full-face fixation.

Brand overview

Mass-market brands dominate the category by breadth of range — Makeup Revolution holds the largest offer, followed by Catrice, Nyx, Essence, Dermacol, Rimmel, and Wet n Wild. These brands sit in an accessible price bracket and are favored by retailers that need wide assortment coverage and fast turnover. The premium tier is represented by Make Up For Ever, MAC, Clarins, Laura Mercier, and Smashbox — brands with a professional or higher-quality positioning that appeal to buyers seeking specialized formulas and longer-lasting results. Combining both tiers within one category widens the reach across customer segments.

Building an assortment as a B2B buyer

When sourcing wholesale, it pays to balance mass-market and premium brands so the offer covers both price-sensitive and quality-focused customers. Stocking multiple primer types by skin concern matters — having mattifying, hydrating, and pore-minimizing options available at once raises conversion potential. On the setting side, carrying both sprays and powders is worthwhile since they are often bought together with a primer as a set. Assortment concentration around Makeup Revolution, Catrice, and Nyx provides the base for stable turnover, while premium brands add a higher-margin complement.

B2B terms

The primers and setting category on myfusion.eu is available for wholesale purchasing and for dropshipping from a warehouse located in the European Union. Delivery covers the Baltic states and the rest of Europe, letting partners operate at both regional and international scale. Viewing wholesale prices and the full product catalog requires registration on the platform — once activated, partners can place wholesale orders or connect dropshipping without maintaining their own warehouse.