Primers & setting

552 products

Nyx Nyx Wonder Snatch Polvos Fijadores Cacao Craze 1 U Out of stock Price — for partners → Nyx Nyx Wonder Snatch Polvo Fijador Cinnamon Catch 1 U Out of stock Price — for partners → Nyx Nyx Wonder Snatch Polvo Fijador Peach Posse 1 U Out of stock Price — for partners → Nyx Nyx Dewy Finish Setting Spray Mini 18ml Out of stock Price — for partners → Gosh Primer Plus + Base Plus Hydration 30ml Gosh Gosh Primer Plus + Base Plus Hydration 30ml Out of stock Price — for partners → TIRTIR Mask Fit Make Up Fixer Make - Up Fixator 80 ml Tirtir TIRTIR Mask Fit Make Up Fixer Make - Up Fixator 80 ml Out of stock Price — for partners → Wet N Wild Wnw Powder Loose Setting E520bh Wet n Wild Wet N Wild Wnw Powder Loose Setting E520bh Out of stock Price — for partners → Artdeco Wonder Skin Primer 20ml Artdeco Artdeco Wonder Skin Primer 20ml Out of stock Price — for partners → Bourjois Bourjois Stick to You Hydra Grip Primer 30ml Out of stock Price — for partners → Max Factor Max Factor Miracle Pure Matte Drops Sérum Primer 30ml Out of stock Price — for partners → Benefit The POREfessional Mini Makeup Primer 7,5 ml Benefit Benefit The POREfessional Mini Makeup Primer 7,5 ml Out of stock Price — for partners → Makeup Revolution, Baking Powder, Brightening, Loose Setting Powder, Lace, 30 g Makeup Revolution Makeup Revolution, Baking Powder, Brightening, Loose Setting Powder, Lace, 30 g Out of stock Price — for partners → Makeup Revolution, Bake & Blot, Matte, Loose Setting Powder, Banana, 30 g Makeup Revolution Makeup Revolution, Bake & Blot, Matte, Loose Setting Powder, Banana, 30 g Out of stock Price — for partners → Makeup Revolution, HD Matte Loose Setting Powder, Matte, Loose Setting Powder, 6 g Makeup Revolution Makeup Revolution, HD Matte Loose Setting Powder, Matte, Loose Setting Powder, 6 g Out of stock Price — for partners → Makeup Revolution, Superfix, Matte, Makeup Fixer Spray, 150 ml Makeup Revolution Makeup Revolution, Superfix, Matte, Makeup Fixer Spray, 150 ml Out of stock Price — for partners → Cle de Peau Beaute, Correcting Cream, Cream Primer, 37 ml Cle de Peau Beaute Cle de Peau Beaute, Correcting Cream, Cream Primer, 37 ml Out of stock Price — for partners → IsaDora, Face Mist, Moisturises, Setting Spray, 100 ml IsaDora IsaDora, Face Mist, Moisturises, Setting Spray, 100 ml Out of stock Price — for partners → Makeup Revolution, Fortnite X Revolution, Mattifying, Loose Setting Powder, Banana Light, 20 g Makeup Revolution Makeup Revolution, Fortnite X Revolution, Mattifying, Loose Setting Powder, Banana Light, 20 g Out of stock Price — for partners → Diego Dalla Palma, Milano Makeupstudio Face Perfector, Lifting, Foundation Primer, 30 ml Diego Dalla Palma Diego Dalla Palma, Milano Makeupstudio Face Perfector, Lifting, Foundation Primer, 30 ml Out of stock Price — for partners → Rodial, Dragon's Blood, Hyaluron, Hydrate & Prime, Spray Primer Lotion, 100 ml RODIAL Rodial, Dragon's Blood, Hyaluron, Hydrate & Prime, Spray Primer Lotion, 100 ml Out of stock Price — for partners → Eveline Cosmetics, Wonder Match 3in1, Protecting, Liquid Primer, SPF 20, 30 ml Eveline Cosmetics Eveline Cosmetics, Wonder Match 3in1, Protecting, Liquid Primer, SPF 20, 30 ml Out of stock Price — for partners → Diego Dalla Palma, Diego Dalla Palma, Loose Setting Powder, 01, Transparent, 22 g Diego Dalla Palma Diego Dalla Palma, Diego Dalla Palma, Loose Setting Powder, 01, Transparent, 22 g Out of stock Price — for partners → Wibo, Fixing Aqua Grip, Soothing, Hydrating, Setting Spray, 55 ml Wibo Wibo, Fixing Aqua Grip, Soothing, Hydrating, Setting Spray, 55 ml Out of stock Price — for partners → Diego Dalla Palma, Diego Dalla Palma, Long Lasting, Setting Spray, 100 ml Diego Dalla Palma Diego Dalla Palma, Diego Dalla Palma, Long Lasting, Setting Spray, 100 ml Out of stock Price — for partners →

Primers and setting products form a decorative cosmetics category built around makeup longevity and an even finish that lasts through the day. The range covers face primers that smooth skin texture and extend the wear time of makeup, together with setting products — sprays and powders that keep makeup in place in humid, hot, or physically active conditions. The category spans both mass-market and premium brands, giving retail platforms room to build assortments for different buyer groups, from everyday users to professional makeup artists for whom staying power is a key selection criterion.

Types of primers and setting products

The primer segment splits by skin type and desired finish. Mattifying primers reduce shine and suit oily or combination skin, hydrating primers target dry skin and give a dewy look, while pore-minimizing and texture-blurring formulas are chosen for mature or uneven skin. A separate color-correcting subgroup includes green tones that neutralize redness, lavender that counters yellow undertones, and peach that offsets bluish under-eye areas. The setting side of the category includes setting sprays with matte or dewy finishes, plus loose and pressed setting powders suited to T-zone control or full-face fixation.

Brand overview

Mass-market brands dominate the category by breadth of range — Makeup Revolution holds the largest offer, followed by Catrice, Nyx, Essence, Dermacol, Rimmel, and Wet n Wild. These brands sit in an accessible price bracket and are favored by retailers that need wide assortment coverage and fast turnover. The premium tier is represented by Make Up For Ever, MAC, Clarins, Laura Mercier, and Smashbox — brands with a professional or higher-quality positioning that appeal to buyers seeking specialized formulas and longer-lasting results. Combining both tiers within one category widens the reach across customer segments.

Building an assortment as a B2B buyer

When sourcing wholesale, it pays to balance mass-market and premium brands so the offer covers both price-sensitive and quality-focused customers. Stocking multiple primer types by skin concern matters — having mattifying, hydrating, and pore-minimizing options available at once raises conversion potential. On the setting side, carrying both sprays and powders is worthwhile since they are often bought together with a primer as a set. Assortment concentration around Makeup Revolution, Catrice, and Nyx provides the base for stable turnover, while premium brands add a higher-margin complement.

B2B terms

The primers and setting category on myfusion.eu is available for wholesale purchasing and for dropshipping from a warehouse located in the European Union. Delivery covers the Baltic states and the rest of Europe, letting partners operate at both regional and international scale. Viewing wholesale prices and the full product catalog requires registration on the platform — once activated, partners can place wholesale orders or connect dropshipping without maintaining their own warehouse.