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Primers & setting

540 products

Elizabeth Arden, High Performance, Blurring, Loose Setting Powder, Medium, 17.5 g Elizabeth Arden Elizabeth Arden, High Performance, Blurring, Loose Setting Powder, Medium, 17.5 g Out of stock Price — for partners → Elizabeth Arden, High Performance, Blurring, Loose Setting Powder, Light, 17.5 g Elizabeth Arden Elizabeth Arden, High Performance, Blurring, Loose Setting Powder, Light, 17.5 g Out of stock Price — for partners → Gosh, Donoderm, Setting Spray, 50 ml Gosh Gosh, Donoderm, Setting Spray, 50 ml Out of stock Price — for partners → Clarins, Fix Make Up, Long-Lasting, Setting Spray, 15 ml Clarins Clarins, Fix Make Up, Long-Lasting, Setting Spray, 15 ml Out of stock Price — for partners → Makeup Revolution, Star, Water-Gel Primer, 27.5 ml Makeup Revolution Makeup Revolution, Star, Water-Gel Primer, 27.5 ml Out of stock Price — for partners → Makeup Revolution, I Heart, Fix, Makeup Fixer Spray, 100 ml Makeup Revolution Makeup Revolution, I Heart, Fix, Makeup Fixer Spray, 100 ml Out of stock Price — for partners → Nouba, Perfecta, Powder Primer, 8 g Nouba Nouba, Perfecta, Powder Primer, 8 g Out of stock Price — for partners → Revolution Pro, Blur, Primer Stick, 30 g Revolution Pro Revolution Pro, Blur, Primer Stick, 30 g Out of stock Price — for partners → Revolution Pro, Blur, Primer Stick, 30 g Revolution Pro Revolution Pro, Blur, Primer Stick, 30 g Out of stock Price — for partners → MAC Mini Strobe Cream Primer - Pinklite 15ml MAC MAC Mini Strobe Cream Primer - Pinklite 15ml Out of stock Price — for partners → Pupa Transparent Fixing Mattifying Powder 1 - Translucent (10.5 G) Pupa Pupa Transparent Fixing Mattifying Powder 1 - Translucent (10.5 G) Out of stock Price — for partners → Prime Me Eye Primer - 001 Nude by Pupa Milano for Women - 0.14 Oz Primer Pupa Prime Me Eye Primer - 001 Nude by Pupa Milano for Women - 0.14 Oz Primer Out of stock Price — for partners → Pupa Prime Me Mattifying & Pore Minimizing Face Primer 30ml Pupa Pupa Prime Me Mattifying & Pore Minimizing Face Primer 30ml Out of stock Price — for partners → Smashbox Photo Finish Endurance Breathable Makeup Setting Spray - 1 Fl Oz - Ulta Beauty Smashbox Smashbox Photo Finish Endurance Breathable Makeup Setting Spray - 1 Fl Oz - Ulta Beauty Out of stock Price — for partners → MAC Prep + Prime Fix + Matte 100 Ml MAC MAC Prep + Prime Fix + Matte 100 Ml Out of stock Price — for partners → MAC - Prep & Prime Essential Oils Grapefruit & Chamomile MAC MAC - Prep & Prime Essential Oils Grapefruit & Chamomile Out of stock Price — for partners → Benefit the Porefessional Pore Minimising Face Primer 22ml - Clear Benefit Benefit the Porefessional Pore Minimising Face Primer 22ml - Clear Out of stock Price — for partners → HD Skin Perfecting Pressed Finishing Powder - Medium - for Medium Light to Medium Skintones - Size 10g - Make up for Ever Make Up For Ever HD Skin Perfecting Pressed Finishing Powder - Medium - for Medium Light to Medium Skintones - Size 10g - Make up for Ever Out of stock Price — for partners → MAC Cosmetics - STUDIO FIX PRO SET + BLUR WEIGHTLESS LOOSE POWDER/LOVESTRUCK LUCK  - Translucent MAC MAC Cosmetics - STUDIO FIX PRO SET + BLUR WEIGHTLESS LOOSE POWDER/LOVESTRUCK LUCK  - Translucent Out of stock Price — for partners → Laura Mercier Mini Translucent Loose Longwear Setting Powder Honey 0.33 Oz/ 9.3 G LAURA MERCIER Laura Mercier Mini Translucent Loose Longwear Setting Powder Honey 0.33 Oz/ 9.3 G Out of stock Price — for partners → Laura Mercier Pure Canvas Primer Illuminating 30ml LAURA MERCIER Laura Mercier Pure Canvas Primer Illuminating 30ml Out of stock Price — for partners → Laura Mercier Mini Pure Canvas Primer Illuminating 0.5 Oz / 15 ML LAURA MERCIER Laura Mercier Mini Pure Canvas Primer Illuminating 0.5 Oz / 15 ML Out of stock Price — for partners → Laura Mercier Pure Canvas Primer Hydrating 30ml LAURA MERCIER Laura Mercier Pure Canvas Primer Hydrating 30ml Out of stock Price — for partners → Laura Mercier Pure Canvas Primer Hydrating 15ml LAURA MERCIER Laura Mercier Pure Canvas Primer Hydrating 15ml Out of stock Price — for partners →

Primers and setting products form a decorative cosmetics category built around makeup longevity and an even finish that lasts through the day. The range covers face primers that smooth skin texture and extend the wear time of makeup, together with setting products — sprays and powders that keep makeup in place in humid, hot, or physically active conditions. The category spans both mass-market and premium brands, giving retail platforms room to build assortments for different buyer groups, from everyday users to professional makeup artists for whom staying power is a key selection criterion.

Types of primers and setting products

The primer segment splits by skin type and desired finish. Mattifying primers reduce shine and suit oily or combination skin, hydrating primers target dry skin and give a dewy look, while pore-minimizing and texture-blurring formulas are chosen for mature or uneven skin. A separate color-correcting subgroup includes green tones that neutralize redness, lavender that counters yellow undertones, and peach that offsets bluish under-eye areas. The setting side of the category includes setting sprays with matte or dewy finishes, plus loose and pressed setting powders suited to T-zone control or full-face fixation.

Brand overview

Mass-market brands dominate the category by breadth of range — Makeup Revolution holds the largest offer, followed by Catrice, Nyx, Essence, Dermacol, Rimmel, and Wet n Wild. These brands sit in an accessible price bracket and are favored by retailers that need wide assortment coverage and fast turnover. The premium tier is represented by Make Up For Ever, MAC, Clarins, Laura Mercier, and Smashbox — brands with a professional or higher-quality positioning that appeal to buyers seeking specialized formulas and longer-lasting results. Combining both tiers within one category widens the reach across customer segments.

Building an assortment as a B2B buyer

When sourcing wholesale, it pays to balance mass-market and premium brands so the offer covers both price-sensitive and quality-focused customers. Stocking multiple primer types by skin concern matters — having mattifying, hydrating, and pore-minimizing options available at once raises conversion potential. On the setting side, carrying both sprays and powders is worthwhile since they are often bought together with a primer as a set. Assortment concentration around Makeup Revolution, Catrice, and Nyx provides the base for stable turnover, while premium brands add a higher-margin complement.

B2B terms

The primers and setting category on myfusion.eu is available for wholesale purchasing and for dropshipping from a warehouse located in the European Union. Delivery covers the Baltic states and the rest of Europe, letting partners operate at both regional and international scale. Viewing wholesale prices and the full product catalog requires registration on the platform — once activated, partners can place wholesale orders or connect dropshipping without maintaining their own warehouse.

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