Primers & setting wholesale | B2B

Bareminerals Bareminerals Prime Time Redness-Reducing Primer 30ml Out of stock Price — for partners →

Clarins Clarins Fix' Make Up 50ml Limited Edition Out of stock Price — for partners → Catrice Catrice Grip to Last Primer Para Sombra De Ojos 010 8ml Out of stock Price — for partners → E.L.F. COSMETICS E.l.f. Cosmetics Stay Cool Primer Frío Stick 17g Out of stock Price — for partners → E.L.F. COSMETICS E.l.f. Cosmetics Power Grip Primer Mate 26ml Out of stock Price — for partners →

MÍA Mía Cosmetics Black Luscious Primer 30ml Out of stock Price — for partners →

Estee Lauder Estee Lauder, Double Wear - Stay-In-Place, Creamy Matte Finish, Eyeshadow Primer, 7 ml *Tester Out of stock Price — for partners →

Types of primers and setting products

The primer segment splits by skin type and desired finish. Mattifying primers reduce shine and suit oily or combination skin, hydrating primers target dry skin and give a dewy look, while pore-minimizing and texture-blurring formulas are chosen for mature or uneven skin. A separate color-correcting subgroup includes green tones that neutralize redness, lavender that counters yellow undertones, and peach that offsets bluish under-eye areas. The setting side of the category includes setting sprays with matte or dewy finishes, plus loose and pressed setting powders suited to T-zone control or full-face fixation.

Brand overview

Mass-market brands dominate the category by breadth of range — Makeup Revolution holds the largest offer, followed by Catrice, Nyx, Essence, Dermacol, Rimmel, and Wet n Wild. These brands sit in an accessible price bracket and are favored by retailers that need wide assortment coverage and fast turnover. The premium tier is represented by Make Up For Ever, MAC, Clarins, Laura Mercier, and Smashbox — brands with a professional or higher-quality positioning that appeal to buyers seeking specialized formulas and longer-lasting results. Combining both tiers within one category widens the reach across customer segments.

Building an assortment as a B2B buyer

When sourcing wholesale, it pays to balance mass-market and premium brands so the offer covers both price-sensitive and quality-focused customers. Stocking multiple primer types by skin concern matters — having mattifying, hydrating, and pore-minimizing options available at once raises conversion potential. On the setting side, carrying both sprays and powders is worthwhile since they are often bought together with a primer as a set. Assortment concentration around Makeup Revolution, Catrice, and Nyx provides the base for stable turnover, while premium brands add a higher-margin complement.

B2B terms

The primers and setting category on myfusion.eu is available for wholesale purchasing and for dropshipping from a warehouse located in the European Union. Delivery covers the Baltic states and the rest of Europe, letting partners operate at both regional and international scale. Viewing wholesale prices and the full product catalog requires registration on the platform — once activated, partners can place wholesale orders or connect dropshipping without maintaining their own warehouse.

Primers & setting

Types of primers and setting products

Brand overview

Building an assortment as a B2B buyer

B2B terms

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