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Primers & setting

552 products

Maybelline Lasting Fix Make-Up Setting Spray 100 ml Maybelline Maybelline Lasting Fix Make-Up Setting Spray 100 ml In stock Price — for partners → Satin Make-up Base - Smoothing base under make-up Dermacol Satin Make-up Base - Smoothing base under make-up In stock Price — for partners → Glow Wow Prime & Blend & Highlight. Dermacol Glow Wow Prime & Blend & Highlight. In stock Price — for partners → Benefit The POREfessional Super Setter 30 ml Benefit Benefit The POREfessional Super Setter 30 ml In stock Price — for partners → Invisible Fixing Powder - Light fusing powder 13.5 g Dermacol Invisible Fixing Powder - Light fusing powder 13.5 g In stock Price — for partners → Gold Anti-Wrinkle Base - Rejuvenating base under make-up with gold Dermacol Gold Anti-Wrinkle Base - Rejuvenating base under make-up with gold In stock Price — for partners → Coco Splash Refreshing & Hydrating Primer - Moisturizing base under makeup. Dermacol Coco Splash Refreshing & Hydrating Primer - Moisturizing base under makeup. In stock Price — for partners → Rose Energy Make-up Base 20 ml Dermacol Rose Energy Make-up Base 20 ml In stock Price — for partners → Invisible Fixing Powder - Light fusing powder 13.5 g Dermacol Invisible Fixing Powder - Light fusing powder 13.5 g In stock Price — for partners → Guerlain Parure Gold Mist Setting Mist Guerlain Guerlain Parure Gold Mist Setting Mist In stock Price — for partners → Dior Forever Glow Maximizer #015 Peachy Christian Dior Dior Forever Glow Maximizer #015 Peachy In stock Price — for partners → Essence Silky Blur Setting Spray - Hydratační sprej 50ml Essence Essence Silky Blur Setting Spray - Hydratační sprej 50ml Out of stock Price — for partners → Essence Milky Glazed Liquid Primer - Podkladová báze 50ml Essence Essence Milky Glazed Liquid Primer - Podkladová báze 50ml Out of stock Price — for partners → Sisley Phyto-Teint Primer Glow - Rozjasňující podkladová báze 30ml Sisley Sisley Phyto-Teint Primer Glow - Rozjasňující podkladová báze 30ml Out of stock Price — for partners → Makeup Revolution, Luxury, Fix, Loose Setting Powder, Banana, 32 g Makeup Revolution Makeup Revolution, Luxury, Fix, Loose Setting Powder, Banana, 32 g Out of stock Price — for partners → Urban Decay ESPP ORIGINAL RENO Eyeshadow Primer Potion Urban Decay Urban Decay ESPP ORIGINAL RENO Eyeshadow Primer Potion Out of stock Price — for partners → Bareminerals Bareminerals Prime Time Hydrate y Glow Primer 30ml Out of stock Price — for partners → Dermacol Rose Energy Makeup Primer 20 ml Dermacol Dermacol Rose Energy Makeup Primer 20 ml Out of stock Price — for partners → Profusion, Hydrating, Setting Spray, 100 ml Profusion Cosmetics Profusion, Hydrating, Setting Spray, 100 ml Out of stock Price — for partners → Artdeco Mattifying Prebase 1 U Artdeco Artdeco Mattifying Prebase 1 U Out of stock Price — for partners → Babor Mattifying Fixing Powder - Matující fixační pudr 20.0g Babor Babor Mattifying Fixing Powder - Matující fixační pudr 20.0g Out of stock Price — for partners → Fenty Beauty Pro Filt´r Instant Retouch Setting Powder - Fixační pudr 28 g Fenty Beauty Fenty Beauty Pro Filt´r Instant Retouch Setting Powder - Fixační pudr 28 g Out of stock Price — for partners → Milani, Conceal + Perfect, Blurring effect, Cream Primer, 21 g Milani Milani, Conceal + Perfect, Blurring effect, Cream Primer, 21 g Out of stock Price — for partners → Milani, Make It Dewy, Illuminating, Setting Spray, 60 ml Milani Milani, Make It Dewy, Illuminating, Setting Spray, 60 ml Out of stock Price — for partners →

Primers and setting products form a decorative cosmetics category built around makeup longevity and an even finish that lasts through the day. The range covers face primers that smooth skin texture and extend the wear time of makeup, together with setting products — sprays and powders that keep makeup in place in humid, hot, or physically active conditions. The category spans both mass-market and premium brands, giving retail platforms room to build assortments for different buyer groups, from everyday users to professional makeup artists for whom staying power is a key selection criterion.

Types of primers and setting products

The primer segment splits by skin type and desired finish. Mattifying primers reduce shine and suit oily or combination skin, hydrating primers target dry skin and give a dewy look, while pore-minimizing and texture-blurring formulas are chosen for mature or uneven skin. A separate color-correcting subgroup includes green tones that neutralize redness, lavender that counters yellow undertones, and peach that offsets bluish under-eye areas. The setting side of the category includes setting sprays with matte or dewy finishes, plus loose and pressed setting powders suited to T-zone control or full-face fixation.

Brand overview

Mass-market brands dominate the category by breadth of range — Makeup Revolution holds the largest offer, followed by Catrice, Nyx, Essence, Dermacol, Rimmel, and Wet n Wild. These brands sit in an accessible price bracket and are favored by retailers that need wide assortment coverage and fast turnover. The premium tier is represented by Make Up For Ever, MAC, Clarins, Laura Mercier, and Smashbox — brands with a professional or higher-quality positioning that appeal to buyers seeking specialized formulas and longer-lasting results. Combining both tiers within one category widens the reach across customer segments.

Building an assortment as a B2B buyer

When sourcing wholesale, it pays to balance mass-market and premium brands so the offer covers both price-sensitive and quality-focused customers. Stocking multiple primer types by skin concern matters — having mattifying, hydrating, and pore-minimizing options available at once raises conversion potential. On the setting side, carrying both sprays and powders is worthwhile since they are often bought together with a primer as a set. Assortment concentration around Makeup Revolution, Catrice, and Nyx provides the base for stable turnover, while premium brands add a higher-margin complement.

B2B terms

The primers and setting category on myfusion.eu is available for wholesale purchasing and for dropshipping from a warehouse located in the European Union. Delivery covers the Baltic states and the rest of Europe, letting partners operate at both regional and international scale. Viewing wholesale prices and the full product catalog requires registration on the platform — once activated, partners can place wholesale orders or connect dropshipping without maintaining their own warehouse.

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