Primers & setting

546 products

Satin Make-up Base - Smoothing base under make-up Dermacol Satin Make-up Base - Smoothing base under make-up In stock Price — for partners → Not Smooth Base Collistar Not Smooth Base In stock Price — for partners → Matte Base - Mattifying Primer Collistar Matte Base - Mattifying Primer In stock Price — for partners → Not Glow Base Collistar Not Glow Base In stock Price — for partners → SOS Primer 30 ml Clarins SOS Primer 30 ml In stock Price — for partners → Clarins Instant Smooth Perfecting Touch - Underlying base to cover wrinkles 15ml Clarins Clarins Instant Smooth Perfecting Touch - Underlying base to cover wrinkles 15ml In stock Price — for partners → Ultra Last2 Fixing Spray Catrice Ultra Last2 Fixing Spray In stock Price — for partners → The Corrector Anti-Redness Primer Catrice The Corrector Anti-Redness Primer In stock Price — for partners → "Ten!Sational 10 in 1 Dream Primer SPF15" - "Ten!Sational 10 in 1 Dream Primer SPF15" Catrice "Ten!Sational 10 in 1 Dream Primer SPF15" - "Ten!Sational 10 in 1 Dream Primer SPF15" In stock Price — for partners → Skin Glaze Hydrating Serum Primer Catrice Skin Glaze Hydrating Serum Primer In stock Price — for partners → Prime And Fine Multitalent Fixing Spray - Makeup fixator Catrice Prime And Fine Multitalent Fixing Spray - Makeup fixator In stock Price — for partners → Aqua Splash Grip Primer - Hydrating Makeup Base. Catrice Aqua Splash Grip Primer - Hydrating Makeup Base. In stock Price — for partners → Clinique Even Better Light Reflecting Primer 30ml Clinique Clinique Even Better Light Reflecting Primer 30ml In stock Price — for partners → Clinique Even Better Pore Defying Face Primer 30ml Clinique Clinique Even Better Pore Defying Face Primer 30ml In stock Price — for partners → Dermacol Longwear Make-Up Fixing Spray make-up fixing spray for a unified and radiant complexion 100 ml Dermacol Dermacol Longwear Make-Up Fixing Spray make-up fixing spray for a unified and radiant complexion 100 ml In stock Price — for partners → Maybelline Lasting Fix Make-Up Setting Spray 100 ml Maybelline Maybelline Lasting Fix Make-Up Setting Spray 100 ml In stock Price — for partners → Satin Make-up Base - Smoothing base under make-up Dermacol Satin Make-up Base - Smoothing base under make-up In stock Price — for partners → Glow Wow Prime & Blend & Highlight. Dermacol Glow Wow Prime & Blend & Highlight. In stock Price — for partners → Benefit The POREfessional Super Setter 30 ml Benefit Benefit The POREfessional Super Setter 30 ml In stock Price — for partners → Invisible Fixing Powder - Light fusing powder 13.5 g Dermacol Invisible Fixing Powder - Light fusing powder 13.5 g In stock Price — for partners → Gold Anti-Wrinkle Base - Rejuvenating base under make-up with gold Dermacol Gold Anti-Wrinkle Base - Rejuvenating base under make-up with gold In stock Price — for partners → Coco Splash Refreshing & Hydrating Primer - Moisturizing base under makeup. Dermacol Coco Splash Refreshing & Hydrating Primer - Moisturizing base under makeup. In stock Price — for partners → Rose Energy Make-up Base 20 ml Dermacol Rose Energy Make-up Base 20 ml In stock Price — for partners → Invisible Fixing Powder - Light fusing powder 13.5 g Dermacol Invisible Fixing Powder - Light fusing powder 13.5 g In stock Price — for partners →

Primers and setting products form a decorative cosmetics category built around makeup longevity and an even finish that lasts through the day. The range covers face primers that smooth skin texture and extend the wear time of makeup, together with setting products — sprays and powders that keep makeup in place in humid, hot, or physically active conditions. The category spans both mass-market and premium brands, giving retail platforms room to build assortments for different buyer groups, from everyday users to professional makeup artists for whom staying power is a key selection criterion.

Types of primers and setting products

The primer segment splits by skin type and desired finish. Mattifying primers reduce shine and suit oily or combination skin, hydrating primers target dry skin and give a dewy look, while pore-minimizing and texture-blurring formulas are chosen for mature or uneven skin. A separate color-correcting subgroup includes green tones that neutralize redness, lavender that counters yellow undertones, and peach that offsets bluish under-eye areas. The setting side of the category includes setting sprays with matte or dewy finishes, plus loose and pressed setting powders suited to T-zone control or full-face fixation.

Brand overview

Mass-market brands dominate the category by breadth of range — Makeup Revolution holds the largest offer, followed by Catrice, Nyx, Essence, Dermacol, Rimmel, and Wet n Wild. These brands sit in an accessible price bracket and are favored by retailers that need wide assortment coverage and fast turnover. The premium tier is represented by Make Up For Ever, MAC, Clarins, Laura Mercier, and Smashbox — brands with a professional or higher-quality positioning that appeal to buyers seeking specialized formulas and longer-lasting results. Combining both tiers within one category widens the reach across customer segments.

Building an assortment as a B2B buyer

When sourcing wholesale, it pays to balance mass-market and premium brands so the offer covers both price-sensitive and quality-focused customers. Stocking multiple primer types by skin concern matters — having mattifying, hydrating, and pore-minimizing options available at once raises conversion potential. On the setting side, carrying both sprays and powders is worthwhile since they are often bought together with a primer as a set. Assortment concentration around Makeup Revolution, Catrice, and Nyx provides the base for stable turnover, while premium brands add a higher-margin complement.

B2B terms

The primers and setting category on myfusion.eu is available for wholesale purchasing and for dropshipping from a warehouse located in the European Union. Delivery covers the Baltic states and the rest of Europe, letting partners operate at both regional and international scale. Viewing wholesale prices and the full product catalog requires registration on the platform — once activated, partners can place wholesale orders or connect dropshipping without maintaining their own warehouse.