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Primers & setting

540 products

Healthy Mix Clean & Vegan Hydrating Primer Bourjois Healthy Mix Clean & Vegan Hydrating Primer In stock Price — for partners → Future Solution LX Infinite Treatment Primer - Hydrating and Brightening Makeup Base Primer. Shiseido Future Solution LX Infinite Treatment Primer - Hydrating and Brightening Makeup Base Primer. In stock Price — for partners → Redness Reducer Primer Essence Redness Reducer Primer In stock Price — for partners → Age Smart Skinperfect Primer Base SPF30 - Brightening and protective base Dermalogica Age Smart Skinperfect Primer Base SPF30 - Brightening and protective base In stock Price — for partners → Touche Éclat Blur Primer - Brightening base under makeup Yves Saint Laurent Touche Éclat Blur Primer - Brightening base under makeup In stock Price — for partners → Impossible Primer Stick 14,2 g Wet n Wild Impossible Primer Stick 14,2 g In stock Price — for partners → Anti-Wrinkle Line Blurfector Instant Wrinkle Blurring Primer. StriVectin Anti-Wrinkle Line Blurfector Instant Wrinkle Blurring Primer. In stock Price — for partners → Мультизадачник лучше, чем фильтры 30 мл. Rimmel Мультизадачник лучше, чем фильтры 30 мл. In stock Price — for partners → Мультизадачность лучше, чем фильтры 30 мл. Rimmel Мультизадачность лучше, чем фильтры 30 мл. In stock Price — for partners → Multi Tasker All Day Grip & Breathable Primer Rimmel Multi Tasker All Day Grip & Breathable Primer In stock Price — for partners → Lasting Finish Face Plumping Primer Rimmel Lasting Finish Face Plumping Primer In stock Price — for partners → Fix & Perfect - Priming base under make-up 30 ml Rimmel Fix & Perfect - Priming base under make-up 30 ml In stock Price — for partners → Crystal Bright Primer SPF 30 REXALINE Crystal Bright Primer SPF 30 In stock Price — for partners → Mineral Wear Diamond Setter - Hydrating and Illuminating Setting Spray. Physicians Formula Mineral Wear Diamond Setter - Hydrating and Illuminating Setting Spray. In stock Price — for partners → Tinted Blur Stick Nudestix Tinted Blur Stick In stock Price — for partners → Miracle Prep SPF 30 3in1 Beauty Protect Primer - Make-up base 30 ml Max Factor Miracle Prep SPF 30 3in1 Beauty Protect Primer - Make-up base 30 ml In stock Price — for partners → Facefinity Universal Primer 30 ml Max Factor Facefinity Universal Primer 30 ml In stock Price — for partners → Супер Матовая Праймер - Матирующая база для макияжа. Makeup Revolution Супер Матовая Праймер - Матирующая база для макияжа. In stock Price — for partners → Pro Fix Makeup Oil Control Fixing Spray Makeup Revolution Pro Fix Makeup Oil Control Fixing Spray In stock Price — for partners → Power Fix Primer - Long-lasting base for make-up Makeup Revolution Power Fix Primer - Long-lasting base for make-up In stock Price — for partners → Pore ​​Vanish Prime Mist - Fixing spray and base Makeup Revolution Pore ​​Vanish Prime Mist - Fixing spray and base In stock Price — for partners → Matte Base Powder - Mattifying powder 12 g Makeup Revolution Matte Base Powder - Mattifying powder 12 g In stock Price — for partners → Matte Base Powder - Mattifying powder 12 g. Makeup Revolution Matte Base Powder - Mattifying powder 12 g. In stock Price — for partners → "Make-up Pore Blur - Make-up base 28 ml" Makeup Revolution "Make-up Pore Blur - Make-up base 28 ml" In stock Price — for partners →

Primers and setting products form a decorative cosmetics category built around makeup longevity and an even finish that lasts through the day. The range covers face primers that smooth skin texture and extend the wear time of makeup, together with setting products — sprays and powders that keep makeup in place in humid, hot, or physically active conditions. The category spans both mass-market and premium brands, giving retail platforms room to build assortments for different buyer groups, from everyday users to professional makeup artists for whom staying power is a key selection criterion.

Types of primers and setting products

The primer segment splits by skin type and desired finish. Mattifying primers reduce shine and suit oily or combination skin, hydrating primers target dry skin and give a dewy look, while pore-minimizing and texture-blurring formulas are chosen for mature or uneven skin. A separate color-correcting subgroup includes green tones that neutralize redness, lavender that counters yellow undertones, and peach that offsets bluish under-eye areas. The setting side of the category includes setting sprays with matte or dewy finishes, plus loose and pressed setting powders suited to T-zone control or full-face fixation.

Brand overview

Mass-market brands dominate the category by breadth of range — Makeup Revolution holds the largest offer, followed by Catrice, Nyx, Essence, Dermacol, Rimmel, and Wet n Wild. These brands sit in an accessible price bracket and are favored by retailers that need wide assortment coverage and fast turnover. The premium tier is represented by Make Up For Ever, MAC, Clarins, Laura Mercier, and Smashbox — brands with a professional or higher-quality positioning that appeal to buyers seeking specialized formulas and longer-lasting results. Combining both tiers within one category widens the reach across customer segments.

Building an assortment as a B2B buyer

When sourcing wholesale, it pays to balance mass-market and premium brands so the offer covers both price-sensitive and quality-focused customers. Stocking multiple primer types by skin concern matters — having mattifying, hydrating, and pore-minimizing options available at once raises conversion potential. On the setting side, carrying both sprays and powders is worthwhile since they are often bought together with a primer as a set. Assortment concentration around Makeup Revolution, Catrice, and Nyx provides the base for stable turnover, while premium brands add a higher-margin complement.

B2B terms

The primers and setting category on myfusion.eu is available for wholesale purchasing and for dropshipping from a warehouse located in the European Union. Delivery covers the Baltic states and the rest of Europe, letting partners operate at both regional and international scale. Viewing wholesale prices and the full product catalog requires registration on the platform — once activated, partners can place wholesale orders or connect dropshipping without maintaining their own warehouse.

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