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Primers & setting

540 products

MAC Luxury Powder Mineral ize Skin Finish (Powder) 10 g In stock Price — for partners → LAURA MERCIER Translucent Loose Setting Powder Ultra Blur 20 g In stock Price — for partners → L´Oréal Paris Infaillible 3-Second Setting Mist In stock Price — for partners → Parure Gold Radiance Booster High-Perfection Primer Guerlain Parure Gold Radiance Booster High-Perfection Primer In stock Price — for partners → Estee Lauder Little Black Primer 6 ml In stock Price — for partners → Estee Lauder Futurist Aqua Brilliance Watery Glow Primer In stock Price — for partners → Clarins Clarins SOS Primer Boosts Radiance White 30 ml In stock Price — for partners → Clarins Fix' Make-up Clarins Clarins Fix' Make-up In stock Price — for partners → Benefit the POREfessional Lite Primer 22 G Benefit Benefit the POREfessional Lite Primer 22 G In stock Price — for partners → Anastasia Beverly Hills Pro Pencil - Base 3 Anastasia Beverly Hills Anastasia Beverly Hills Pro Pencil - Base 3 In stock Price — for partners → E.Lauder Futurist Peptide-Power Serum Primer Estee Lauder E.Lauder Futurist Peptide-Power Serum Primer In stock Price — for partners → Pore-Remedy Smoothing Primer - Hydratační primer Dr. Jart+ Pore-Remedy Smoothing Primer - Hydratační primer In stock Price — for partners → Puri Pore No Sebum Primer - Base against skin imperfections. Holika Holika Puri Pore No Sebum Primer - Base against skin imperfections. In stock Price — for partners → Роскошная минеральная пудра для завершения макияжа (пудра) 10 г. MAC Роскошная минеральная пудра для завершения макияжа (пудра) 10 г. In stock Price — for partners → Light Reflecting Pressed Setting Powder - Fixační pudr 10 g NARS Light Reflecting Pressed Setting Powder - Fixační pudr 10 g In stock Price — for partners → Tinted Blur Stick Nudestix Tinted Blur Stick In stock Price — for partners → Tinted Blur Stick Nudestix Tinted Blur Stick In stock Price — for partners → Poreless Jelly Primer - Base Primer. Maybelline Poreless Jelly Primer - Base Primer. In stock Price — for partners → Grippy Serum Primer - Lightweight Base Primer. Maybelline Grippy Serum Primer - Lightweight Base Primer. In stock Price — for partners → Magic Fix 5 ml Artdeco Magic Fix 5 ml In stock Price — for partners → Setting Spray Dapper Dan Setting Spray In stock Price — for partners → Hydrate & Fix - Fixation spray for makeup Makeup Revolution Hydrate & Fix - Fixation spray for makeup In stock Price — for partners → H2O Hydrate Fix Mist - Moisturizing fixative spray and base Makeup Revolution H2O Hydrate Fix Mist - Moisturizing fixative spray and base In stock Price — for partners → Erborian Skin Hero Glow Non Tinted Perfector Smoothes & Brightens - 40ml Erborian Erborian Skin Hero Glow Non Tinted Perfector Smoothes & Brightens - 40ml In stock Price — for partners →

Primers and setting products form a decorative cosmetics category built around makeup longevity and an even finish that lasts through the day. The range covers face primers that smooth skin texture and extend the wear time of makeup, together with setting products — sprays and powders that keep makeup in place in humid, hot, or physically active conditions. The category spans both mass-market and premium brands, giving retail platforms room to build assortments for different buyer groups, from everyday users to professional makeup artists for whom staying power is a key selection criterion.

Types of primers and setting products

The primer segment splits by skin type and desired finish. Mattifying primers reduce shine and suit oily or combination skin, hydrating primers target dry skin and give a dewy look, while pore-minimizing and texture-blurring formulas are chosen for mature or uneven skin. A separate color-correcting subgroup includes green tones that neutralize redness, lavender that counters yellow undertones, and peach that offsets bluish under-eye areas. The setting side of the category includes setting sprays with matte or dewy finishes, plus loose and pressed setting powders suited to T-zone control or full-face fixation.

Brand overview

Mass-market brands dominate the category by breadth of range — Makeup Revolution holds the largest offer, followed by Catrice, Nyx, Essence, Dermacol, Rimmel, and Wet n Wild. These brands sit in an accessible price bracket and are favored by retailers that need wide assortment coverage and fast turnover. The premium tier is represented by Make Up For Ever, MAC, Clarins, Laura Mercier, and Smashbox — brands with a professional or higher-quality positioning that appeal to buyers seeking specialized formulas and longer-lasting results. Combining both tiers within one category widens the reach across customer segments.

Building an assortment as a B2B buyer

When sourcing wholesale, it pays to balance mass-market and premium brands so the offer covers both price-sensitive and quality-focused customers. Stocking multiple primer types by skin concern matters — having mattifying, hydrating, and pore-minimizing options available at once raises conversion potential. On the setting side, carrying both sprays and powders is worthwhile since they are often bought together with a primer as a set. Assortment concentration around Makeup Revolution, Catrice, and Nyx provides the base for stable turnover, while premium brands add a higher-margin complement.

B2B terms

The primers and setting category on myfusion.eu is available for wholesale purchasing and for dropshipping from a warehouse located in the European Union. Delivery covers the Baltic states and the rest of Europe, letting partners operate at both regional and international scale. Viewing wholesale prices and the full product catalog requires registration on the platform — once activated, partners can place wholesale orders or connect dropshipping without maintaining their own warehouse.

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