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Primers & setting

552 products

Set Duo, Smashbox, Cosmic Celebration Water Fire & Air, Liquid Primer, 2 pcs, 30 ml Smashbox Set Duo, Smashbox, Cosmic Celebration Water Fire & Air, Liquid Primer, 2 pcs, 30 ml In stock Price — for partners → Set Duo, Smashbox, Cosmic Celebration Earth & Water, Liquid Primer, 2 pcs, 30 ml Smashbox Set Duo, Smashbox, Cosmic Celebration Earth & Water, Liquid Primer, 2 pcs, 30 ml In stock Price — for partners → Gosh, Primer+, Perfume Free, Neutralizes redness, Liquid Primer, 008, Anti-Redness, 30 ml Gosh Gosh, Primer+, Perfume Free, Neutralizes redness, Liquid Primer, 008, Anti-Redness, 30 ml In stock Price — for partners → Clarins, S.O.S., Hydrating, Liquid Primer, 04, Green, 30 ml Clarins Clarins, S.O.S., Hydrating, Liquid Primer, 04, Green, 30 ml In stock Price — for partners → Black Up, Mat Definition, Multi Correcting, Radiant Finish, Cream Primer, 02, 30 ml Black Up Black Up, Mat Definition, Multi Correcting, Radiant Finish, Cream Primer, 02, 30 ml In stock Price — for partners → Black Up, Mat Definition, Multi Correcting, Radiant Finish, Cream Primer, 03, 30 ml Black Up Black Up, Mat Definition, Multi Correcting, Radiant Finish, Cream Primer, 03, 30 ml In stock Price — for partners → Rodial, Glass, Natural Glow, Loose Setting Powder, 18 g RODIAL Rodial, Glass, Natural Glow, Loose Setting Powder, 18 g In stock Price — for partners → Makeup Revolution, Conceal & Fix, Vegan, Loose Setting Powder, Medium Yellow, 13 g Makeup Revolution Makeup Revolution, Conceal & Fix, Vegan, Loose Setting Powder, Medium Yellow, 13 g In stock Price — for partners → Christian Dior, Forever Cushion, Transparent, Loose Setting Powder, 2N, Neutral, 14 g Christian Dior Christian Dior, Forever Cushion, Transparent, Loose Setting Powder, 2N, Neutral, 14 g In stock Price — for partners → Christian Dior, Forever Cushion, Transparent, Loose Setting Powder, 040, Deep, 10 g Christian Dior Christian Dior, Forever Cushion, Transparent, Loose Setting Powder, 040, Deep, 10 g In stock Price — for partners → Christian Dior, Forever Cushion, Radiant Finish, Loose Setting Powder, Millefiori, 10 g Christian Dior Christian Dior, Forever Cushion, Radiant Finish, Loose Setting Powder, Millefiori, 10 g In stock Price — for partners → Smashbox, Photo Finish, Fix, Setting Spray, 116 ml Smashbox Smashbox, Photo Finish, Fix, Setting Spray, 116 ml In stock Price — for partners → Smashbox, Photo Finish, Setting Spray, 30 ml Smashbox Smashbox, Photo Finish, Setting Spray, 30 ml In stock Price — for partners → Gosh, Primer Plus Skin Adaptor, Vegan, Illuminates, Water-Gel Primer, 30 ml Gosh Gosh, Primer Plus Skin Adaptor, Vegan, Illuminates, Water-Gel Primer, 30 ml In stock Price — for partners → Makeup Revolution, Superdewy Blur Balm, Powder Primer, 8 g Makeup Revolution Makeup Revolution, Superdewy Blur Balm, Powder Primer, 8 g In stock Price — for partners → Rodial, Dragon's Blood, Hyaluron, Hydrate & Prime, Spray Primer Lotion, 30 ml RODIAL Rodial, Dragon's Blood, Hyaluron, Hydrate & Prime, Spray Primer Lotion, 30 ml In stock Price — for partners → Rodial, Glass, Hydrating, Glow, Cream Primer, 30 ml RODIAL Rodial, Glass, Hydrating, Glow, Cream Primer, 30 ml In stock Price — for partners → Rodial, Glass, Natural Glow, Loose Setting Powder, 18 g RODIAL Rodial, Glass, Natural Glow, Loose Setting Powder, 18 g In stock Price — for partners → Revolution Makeup Sport Fix Fixing Spray 100 Ml Makeup Revolution Revolution Makeup Sport Fix Fixing Spray 100 Ml In stock Price — for partners → MAC Mini Strobe Cream Primer - Pinklite 15ml MAC MAC Mini Strobe Cream Primer - Pinklite 15ml In stock Price — for partners → Mac Strobe Cream - Pink MAC Mac Strobe Cream - Pink In stock Price — for partners → MAC Strobe Cream (Various Shades) - Goldlite MAC MAC Strobe Cream (Various Shades) - Goldlite In stock Price — for partners → Clarins Clarins Beauty Flash Balm - Clear Clarins Clarins Clarins Beauty Flash Balm - Clear In stock Price — for partners → Some by Mi PDRN Spirulina Poreless Primer 10 G Some By Mi Some by Mi PDRN Spirulina Poreless Primer 10 G In stock Price — for partners →

Primers and setting products form a decorative cosmetics category built around makeup longevity and an even finish that lasts through the day. The range covers face primers that smooth skin texture and extend the wear time of makeup, together with setting products — sprays and powders that keep makeup in place in humid, hot, or physically active conditions. The category spans both mass-market and premium brands, giving retail platforms room to build assortments for different buyer groups, from everyday users to professional makeup artists for whom staying power is a key selection criterion.

Types of primers and setting products

The primer segment splits by skin type and desired finish. Mattifying primers reduce shine and suit oily or combination skin, hydrating primers target dry skin and give a dewy look, while pore-minimizing and texture-blurring formulas are chosen for mature or uneven skin. A separate color-correcting subgroup includes green tones that neutralize redness, lavender that counters yellow undertones, and peach that offsets bluish under-eye areas. The setting side of the category includes setting sprays with matte or dewy finishes, plus loose and pressed setting powders suited to T-zone control or full-face fixation.

Brand overview

Mass-market brands dominate the category by breadth of range — Makeup Revolution holds the largest offer, followed by Catrice, Nyx, Essence, Dermacol, Rimmel, and Wet n Wild. These brands sit in an accessible price bracket and are favored by retailers that need wide assortment coverage and fast turnover. The premium tier is represented by Make Up For Ever, MAC, Clarins, Laura Mercier, and Smashbox — brands with a professional or higher-quality positioning that appeal to buyers seeking specialized formulas and longer-lasting results. Combining both tiers within one category widens the reach across customer segments.

Building an assortment as a B2B buyer

When sourcing wholesale, it pays to balance mass-market and premium brands so the offer covers both price-sensitive and quality-focused customers. Stocking multiple primer types by skin concern matters — having mattifying, hydrating, and pore-minimizing options available at once raises conversion potential. On the setting side, carrying both sprays and powders is worthwhile since they are often bought together with a primer as a set. Assortment concentration around Makeup Revolution, Catrice, and Nyx provides the base for stable turnover, while premium brands add a higher-margin complement.

B2B terms

The primers and setting category on myfusion.eu is available for wholesale purchasing and for dropshipping from a warehouse located in the European Union. Delivery covers the Baltic states and the rest of Europe, letting partners operate at both regional and international scale. Viewing wholesale prices and the full product catalog requires registration on the platform — once activated, partners can place wholesale orders or connect dropshipping without maintaining their own warehouse.

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