Primers & setting

540 products

Maybelline Maybelline Lifter Corrector 05 1 U In stock Price — for partners → Maybelline Maybelline Lifter Corrector 25 1 U In stock Price — for partners → Catrice Catrice Aqua Splash Spray Fijador Efecto Grip 55ml In stock Price — for partners → Catrice Catrice Magic Shine Eraser Gel A Polvo Matificante 010-Camera Ready 10g In stock Price — for partners → Garancia Garancia Ma Vap' Bien Aimée Makeup Fixer 40 Ml In stock Price — for partners → Wet n Wild Wet N Wild Wnw Serum Primer Focus Clingy1116690e In stock Price — for partners → Wet n Wild Wet N Wild Wnw Powder Loose Setting 1116513e In stock Price — for partners → Rimmel London Multi Tasker Better Than Filters Makeup Primer 30 ml Rimmel London Rimmel London Multi Tasker Better Than Filters Makeup Primer 30 ml In stock Price — for partners → Shiseido Shiseido Revitalessence Skin Glow Primer SPF25 Makeup Primer 30 ml In stock Price — for partners → BOURJOIS Paris Healthy Mix Clean & Vegan Hydrating Primer Makeup Primer 30 ml BOURJOIS Paris BOURJOIS Paris Healthy Mix Clean & Vegan Hydrating Primer Makeup Primer 30 ml In stock Price — for partners → Benefit The POREfessional Mini Makeup Primer 7,5 ml Benefit Benefit The POREfessional Mini Makeup Primer 7,5 ml In stock Price — for partners → Makeup Revolution, Baking Powder, Loose Setting Powder, Translucent, 30 g Makeup Revolution Makeup Revolution, Baking Powder, Loose Setting Powder, Translucent, 30 g In stock Price — for partners → Makeup Revolution, Bake & Blot, Matte, Loose Setting Powder, Banana, 30 g Makeup Revolution Makeup Revolution, Bake & Blot, Matte, Loose Setting Powder, Banana, 30 g In stock Price — for partners → Makeup Revolution, Superfix, Hydrating, Water-Gel Primer, 24 ml Makeup Revolution Makeup Revolution, Superfix, Hydrating, Water-Gel Primer, 24 ml In stock Price — for partners → Makeup Revolution, Superfix, Matte, Makeup Fixer Spray, 150 ml Makeup Revolution Makeup Revolution, Superfix, Matte, Makeup Fixer Spray, 150 ml In stock Price — for partners → MAC, Prep + Prime, Hydrating, Liquid Primer, Radiant Pink, 50 ml MAC Cosmetics MAC, Prep + Prime, Hydrating, Liquid Primer, Radiant Pink, 50 ml In stock Price — for partners → Cle de Peau Beaute, Correcting Cream, Cream Primer, 37 ml Cle de Peau Beaute Cle de Peau Beaute, Correcting Cream, Cream Primer, 37 ml In stock Price — for partners → Charlotte Tilbury, Airbrush Flawless, Hyaluronic Acid, Hydration, Liquid Primer, SPF 50, 30 ml Charlotte Tilbury Charlotte Tilbury, Airbrush Flawless, Hyaluronic Acid, Hydration, Liquid Primer, SPF 50, 30 ml In stock Price — for partners → IsaDora, Face Mist, Moisturises, Setting Spray, 100 ml IsaDora IsaDora, Face Mist, Moisturises, Setting Spray, 100 ml In stock Price — for partners → Gosh, Prime'N Set, Vegan, Primer & Setting Powder, Loose Setting Powder, 002, Banana, 7 g Gosh Gosh, Prime'N Set, Vegan, Primer & Setting Powder, Loose Setting Powder, 002, Banana, 7 g In stock Price — for partners → L'Oreal Paris, Infallible, Fixing, Setting Spray, 75 ml L´Oréal Paris L'Oreal Paris, Infallible, Fixing, Setting Spray, 75 ml In stock Price — for partners → Wibo, Banana, Loose Setting Powder, Translucent, 5 g Wibo Wibo, Banana, Loose Setting Powder, Translucent, 5 g In stock Price — for partners → Eveline Cosmetics, Wonder Match, Loose Setting Powder, Translucent, 6 g Eveline Cosmetics Eveline Cosmetics, Wonder Match, Loose Setting Powder, Translucent, 6 g In stock Price — for partners → Wibo, Aqua Mist, Collagen, Fixing, Loose Setting Powder, 10 g Wibo Wibo, Aqua Mist, Collagen, Fixing, Loose Setting Powder, 10 g In stock Price — for partners →

Primers and setting products form a decorative cosmetics category built around makeup longevity and an even finish that lasts through the day. The range covers face primers that smooth skin texture and extend the wear time of makeup, together with setting products — sprays and powders that keep makeup in place in humid, hot, or physically active conditions. The category spans both mass-market and premium brands, giving retail platforms room to build assortments for different buyer groups, from everyday users to professional makeup artists for whom staying power is a key selection criterion.

Types of primers and setting products

The primer segment splits by skin type and desired finish. Mattifying primers reduce shine and suit oily or combination skin, hydrating primers target dry skin and give a dewy look, while pore-minimizing and texture-blurring formulas are chosen for mature or uneven skin. A separate color-correcting subgroup includes green tones that neutralize redness, lavender that counters yellow undertones, and peach that offsets bluish under-eye areas. The setting side of the category includes setting sprays with matte or dewy finishes, plus loose and pressed setting powders suited to T-zone control or full-face fixation.

Brand overview

Mass-market brands dominate the category by breadth of range — Makeup Revolution holds the largest offer, followed by Catrice, Nyx, Essence, Dermacol, Rimmel, and Wet n Wild. These brands sit in an accessible price bracket and are favored by retailers that need wide assortment coverage and fast turnover. The premium tier is represented by Make Up For Ever, MAC, Clarins, Laura Mercier, and Smashbox — brands with a professional or higher-quality positioning that appeal to buyers seeking specialized formulas and longer-lasting results. Combining both tiers within one category widens the reach across customer segments.

Building an assortment as a B2B buyer

When sourcing wholesale, it pays to balance mass-market and premium brands so the offer covers both price-sensitive and quality-focused customers. Stocking multiple primer types by skin concern matters — having mattifying, hydrating, and pore-minimizing options available at once raises conversion potential. On the setting side, carrying both sprays and powders is worthwhile since they are often bought together with a primer as a set. Assortment concentration around Makeup Revolution, Catrice, and Nyx provides the base for stable turnover, while premium brands add a higher-margin complement.

B2B terms

The primers and setting category on myfusion.eu is available for wholesale purchasing and for dropshipping from a warehouse located in the European Union. Delivery covers the Baltic states and the rest of Europe, letting partners operate at both regional and international scale. Viewing wholesale prices and the full product catalog requires registration on the platform — once activated, partners can place wholesale orders or connect dropshipping without maintaining their own warehouse.