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Primers & setting

552 products

Chanel Poudre Universelle Libre Natural Finish Loose Powder 40 Naturel 30g Chanel Chanel Poudre Universelle Libre Natural Finish Loose Powder 40 Naturel 30g In stock Price — for partners → Chanel Poudre Universelle Libre Natural Finish Loose Powder 20 Clair 30g Chanel Chanel Poudre Universelle Libre Natural Finish Loose Powder 20 Clair 30g In stock Price — for partners → Lily Lolo Polvos Translucidos Silk LILY LOLO Lily Lolo Polvos Translucidos Silk In stock Price — for partners → Nyx Nyx Bare With Me Blur 15-Warm Honey 30ml In stock Price — for partners → Nyx Nyx Ultimate Prebase Medium Deep 8ml In stock Price — for partners → REVOLUTION MAKE UP Revolution Make Up Jelly Primer Hydrating Primer 28ml In stock Price — for partners → Bareminerals Bareminerals Original Mineral Veil Spray Fijador Mate Natural 24hr 100ml In stock Price — for partners → Bareminerals Bareminerals Prime Time 30ml In stock Price — for partners → Bareminerals Bareminerals Prime Time 15ml In stock Price — for partners → Gosh Gosh Bake'n Set Polvos 001-Soft Pink 15g In stock Price — for partners → Gosh Gosh Prime'n Set Spray Dewy Skin 50ml In stock Price — for partners → Catrice Soft Blur Polvos Matificantes Airbrush 010n 10g Catrice Catrice Soft Blur Polvos Matificantes Airbrush 010n 10g In stock Price — for partners → Catrice Catrice Ten!sational Spray Fijador 10 In 1 55ml In stock Price — for partners → Maybelline Lifter Corrector 20 1 U Maybelline Maybelline Lifter Corrector 20 1 U In stock Price — for partners → Maybelline Lifter Corrector 25 1 U Maybelline Maybelline Lifter Corrector 25 1 U In stock Price — for partners → Catrice Aqua Splash Spray Fijador Efecto Grip 55ml Catrice Catrice Aqua Splash Spray Fijador Efecto Grip 55ml In stock Price — for partners → Essence Cosmetics Glow Like Honey Primer Glow Like 30ml ESSENCE COSMETICS Essence Cosmetics Glow Like Honey Primer Glow Like 30ml In stock Price — for partners → Collistar Collistar Impeccabile Spray Fijador 100ml In stock Price — for partners → Gosh Waterproof Setting Powder 7g Gosh Gosh Waterproof Setting Powder 7g In stock Price — for partners → Gosh Gosh Eyeshadow Primer 001 Nude 1.4g In stock Price — for partners → Catrice Magic Shine Eraser Gel A Polvo Matificante 010-Camera Ready 10g Catrice Catrice Magic Shine Eraser Gel A Polvo Matificante 010-Camera Ready 10g In stock Price — for partners → Garancia Garancia Ma Vap' Bien Aimée Makeup Fixer 40 Ml In stock Price — for partners → Wet N Wild Wnw Serum Primer Focus Clingy1116690e Wet n Wild Wet N Wild Wnw Serum Primer Focus Clingy1116690e In stock Price — for partners → Wet N Wild Wnw Powder Loose Setting 1116513e Wet n Wild Wet N Wild Wnw Powder Loose Setting 1116513e In stock Price — for partners →

Primers and setting products form a decorative cosmetics category built around makeup longevity and an even finish that lasts through the day. The range covers face primers that smooth skin texture and extend the wear time of makeup, together with setting products — sprays and powders that keep makeup in place in humid, hot, or physically active conditions. The category spans both mass-market and premium brands, giving retail platforms room to build assortments for different buyer groups, from everyday users to professional makeup artists for whom staying power is a key selection criterion.

Types of primers and setting products

The primer segment splits by skin type and desired finish. Mattifying primers reduce shine and suit oily or combination skin, hydrating primers target dry skin and give a dewy look, while pore-minimizing and texture-blurring formulas are chosen for mature or uneven skin. A separate color-correcting subgroup includes green tones that neutralize redness, lavender that counters yellow undertones, and peach that offsets bluish under-eye areas. The setting side of the category includes setting sprays with matte or dewy finishes, plus loose and pressed setting powders suited to T-zone control or full-face fixation.

Brand overview

Mass-market brands dominate the category by breadth of range — Makeup Revolution holds the largest offer, followed by Catrice, Nyx, Essence, Dermacol, Rimmel, and Wet n Wild. These brands sit in an accessible price bracket and are favored by retailers that need wide assortment coverage and fast turnover. The premium tier is represented by Make Up For Ever, MAC, Clarins, Laura Mercier, and Smashbox — brands with a professional or higher-quality positioning that appeal to buyers seeking specialized formulas and longer-lasting results. Combining both tiers within one category widens the reach across customer segments.

Building an assortment as a B2B buyer

When sourcing wholesale, it pays to balance mass-market and premium brands so the offer covers both price-sensitive and quality-focused customers. Stocking multiple primer types by skin concern matters — having mattifying, hydrating, and pore-minimizing options available at once raises conversion potential. On the setting side, carrying both sprays and powders is worthwhile since they are often bought together with a primer as a set. Assortment concentration around Makeup Revolution, Catrice, and Nyx provides the base for stable turnover, while premium brands add a higher-margin complement.

B2B terms

The primers and setting category on myfusion.eu is available for wholesale purchasing and for dropshipping from a warehouse located in the European Union. Delivery covers the Baltic states and the rest of Europe, letting partners operate at both regional and international scale. Viewing wholesale prices and the full product catalog requires registration on the platform — once activated, partners can place wholesale orders or connect dropshipping without maintaining their own warehouse.

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