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Primers & setting

540 products

Loose Baking Powder Lace - Lace mineral powder 32 g Makeup Revolution Loose Baking Powder Lace - Lace mineral powder 32 g In stock Price — for partners → "Loose Baking Powder Coconut - Loose powder 22 g" Makeup Revolution "Loose Baking Powder Coconut - Loose powder 22 g" In stock Price — for partners → Свободный порошок для выпечки банановый светлый - прозрачный порошок 32,0 г. Makeup Revolution Свободный порошок для выпечки банановый светлый - прозрачный порошок 32,0 г. In stock Price — for partners → "Loose Baking Powder Banana - Loose powder 22.0 g" Makeup Revolution "Loose Baking Powder Banana - Loose powder 22.0 g" In stock Price — for partners → Hyaluronic Fix - Moisturizing fixative spray for makeup Makeup Revolution Hyaluronic Fix - Moisturizing fixative spray for makeup In stock Price — for partners → Goddess Glow Primer Serum - Make-up base Makeup Revolution Goddess Glow Primer Serum - Make-up base In stock Price — for partners → Fix & Glow Dewy Finish - Brightening fixation spray for make-up Makeup Revolution Fix & Glow Dewy Finish - Brightening fixation spray for make-up In stock Price — for partners → CC Perfecting Pressed Powder - Pressed powder 5 g Makeup Revolution CC Perfecting Pressed Powder - Pressed powder 5 g In stock Price — for partners → Размытие заполнитель мелкой линии. Makeup Revolution Размытие заполнитель мелкой линии. In stock Price — for partners → (Illuminating Fixing Spray) 100 ml Makeup Revolution (Illuminating Fixing Spray) 100 ml In stock Price — for partners → Studio Fix Mattifine 12HR Shine-Control Primer. MAC Studio Fix Mattifine 12HR Shine-Control Primer. In stock Price — for partners → Prime Lab 24H Redness Eraser L´Oréal Paris Prime Lab 24H Redness Eraser In stock Price — for partners → Prime Lab 24H Pore Minimizer L´Oréal Paris Prime Lab 24H Pore Minimizer In stock Price — for partners → Prime Lab 24H Matte Setter L´Oréal Paris Prime Lab 24H Matte Setter In stock Price — for partners → Infaillible 3-Second Setting Mist L´Oréal Paris Infaillible 3-Second Setting Mist In stock Price — for partners → Jelly Grip Hydrating Primer Essence Jelly Grip Hydrating Primer In stock Price — for partners → Flawless Start Instant Perfecting Primer - Make-up base Elizabeth Arden Flawless Start Instant Perfecting Primer - Make-up base In stock Price — for partners → White Magic Makeup Primer Dermacol White Magic Makeup Primer In stock Price — for partners → Think Pink Refreshing Fixing Powder - Refreshing fixing powder 10 g. Dermacol Think Pink Refreshing Fixing Powder - Refreshing fixing powder 10 g. In stock Price — for partners → Satin Make-up Base - Smoothing base under make-up Dermacol Satin Make-up Base - Smoothing base under make-up In stock Price — for partners → Satin Make-up Base - Smoothing base under make-up Dermacol Satin Make-up Base - Smoothing base under make-up In stock Price — for partners → Not Smooth Base Collistar Not Smooth Base In stock Price — for partners → Matte Base - Mattifying Primer Collistar Matte Base - Mattifying Primer In stock Price — for partners → Not Glow Base Collistar Not Glow Base In stock Price — for partners →

Primers and setting products form a decorative cosmetics category built around makeup longevity and an even finish that lasts through the day. The range covers face primers that smooth skin texture and extend the wear time of makeup, together with setting products — sprays and powders that keep makeup in place in humid, hot, or physically active conditions. The category spans both mass-market and premium brands, giving retail platforms room to build assortments for different buyer groups, from everyday users to professional makeup artists for whom staying power is a key selection criterion.

Types of primers and setting products

The primer segment splits by skin type and desired finish. Mattifying primers reduce shine and suit oily or combination skin, hydrating primers target dry skin and give a dewy look, while pore-minimizing and texture-blurring formulas are chosen for mature or uneven skin. A separate color-correcting subgroup includes green tones that neutralize redness, lavender that counters yellow undertones, and peach that offsets bluish under-eye areas. The setting side of the category includes setting sprays with matte or dewy finishes, plus loose and pressed setting powders suited to T-zone control or full-face fixation.

Brand overview

Mass-market brands dominate the category by breadth of range — Makeup Revolution holds the largest offer, followed by Catrice, Nyx, Essence, Dermacol, Rimmel, and Wet n Wild. These brands sit in an accessible price bracket and are favored by retailers that need wide assortment coverage and fast turnover. The premium tier is represented by Make Up For Ever, MAC, Clarins, Laura Mercier, and Smashbox — brands with a professional or higher-quality positioning that appeal to buyers seeking specialized formulas and longer-lasting results. Combining both tiers within one category widens the reach across customer segments.

Building an assortment as a B2B buyer

When sourcing wholesale, it pays to balance mass-market and premium brands so the offer covers both price-sensitive and quality-focused customers. Stocking multiple primer types by skin concern matters — having mattifying, hydrating, and pore-minimizing options available at once raises conversion potential. On the setting side, carrying both sprays and powders is worthwhile since they are often bought together with a primer as a set. Assortment concentration around Makeup Revolution, Catrice, and Nyx provides the base for stable turnover, while premium brands add a higher-margin complement.

B2B terms

The primers and setting category on myfusion.eu is available for wholesale purchasing and for dropshipping from a warehouse located in the European Union. Delivery covers the Baltic states and the rest of Europe, letting partners operate at both regional and international scale. Viewing wholesale prices and the full product catalog requires registration on the platform — once activated, partners can place wholesale orders or connect dropshipping without maintaining their own warehouse.

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