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Primers & setting

546 products

Guerlain Guerlain Parure Gold Mist Setting Mist In stock Price — for partners → Dior Forever Glow Maximizer #015 Peachy Christian Dior Dior Forever Glow Maximizer #015 Peachy In stock Price — for partners → Artdeco Artdeco Mattifying Prebase 1 U Out of stock Price — for partners → Fenty Beauty Pro Filt´r Instant Retouch Setting Powder - Fixační pudr 28 g Fenty Beauty Fenty Beauty Pro Filt´r Instant Retouch Setting Powder - Fixační pudr 28 g Out of stock Price — for partners → Milani, Make It Dewy, Illuminating, Setting Spray, 60 ml Milani Milani, Make It Dewy, Illuminating, Setting Spray, 60 ml Out of stock Price — for partners → Milani, Make It Last, Matte, Setting Spray, 60 ml Milani Milani, Make It Last, Matte, Setting Spray, 60 ml Out of stock Price — for partners → CBN CBN, Source Beaute, Liquid Primer, 30 ml Out of stock Price — for partners → REVOLUTION MAKE UP Revolution Make Up Conceal y Fix Mattifying Primer 30ml Out of stock Price — for partners → Nyx Nyx The Face Glue Fijador Resistente De Larga Duración 60ml Out of stock Price — for partners → Nyx Nyx The Face Glue Primer Hidratante 35ml Out of stock Price — for partners → Nyx Nyx Wonder Snatch Polvos Fijadores Banana Brat 1 U Out of stock Price — for partners → Nyx Nyx Wonder Snatch Polvos Fijadores Apricot Attitude 1 U Out of stock Price — for partners → Nyx High Definition Finishing Powder Mineral Based Translucent 8g Nyx Nyx High Definition Finishing Powder Mineral Based Translucent 8g Out of stock Price — for partners → Nyx High Definition Finishing Powder Mineral Based Banana 8g Nyx Nyx High Definition Finishing Powder Mineral Based Banana 8g Out of stock Price — for partners → Nyx Nyx Ultimate Prebase Medium 8ml Out of stock Price — for partners → Charlotte Tilbury, Flawless Invisibile, Hyaluronic Acid, Hydration, Liquid Primer, SPF 50, 30 ml *Tester Charlotte Tilbury Charlotte Tilbury, Flawless Invisibile, Hyaluronic Acid, Hydration, Liquid Primer, SPF 50, 30 ml *Tester Out of stock Price — for partners → REVOLUTION MAKE UP Revolution Make Up Prep y Hydrate Base Coat 10ml Out of stock Price — for partners → Nyx Marsh Mellow Primer Nyx Nyx Marsh Mellow Primer Out of stock Price — for partners → Nyx Nyx Can’t Stop Won’t Stop Mattifying Powder Medium 6g Out of stock Price — for partners → Nyx Nyx Ultimate Prebase Light 8ml Out of stock Price — for partners → Nyx Nyx Bare With Me Blur 04-Light Neutral 30ml Out of stock Price — for partners → Lancome Teint Idole Fond de Teint Powder - Fixační pudr 10 g Lancome Lancome Teint Idole Fond de Teint Powder - Fixační pudr 10 g Out of stock Price — for partners → Lancome Fix It Forget It - make-up setting spray 100ml Lancome Lancome Fix It Forget It - make-up setting spray 100ml Out of stock Price — for partners → Make Up For Ever Ultra HD Setting Powder 16 g Make Up For Ever Make Up For Ever Ultra HD Setting Powder 16 g Out of stock Price — for partners →

Primers and setting products form a decorative cosmetics category built around makeup longevity and an even finish that lasts through the day. The range covers face primers that smooth skin texture and extend the wear time of makeup, together with setting products — sprays and powders that keep makeup in place in humid, hot, or physically active conditions. The category spans both mass-market and premium brands, giving retail platforms room to build assortments for different buyer groups, from everyday users to professional makeup artists for whom staying power is a key selection criterion.

Types of primers and setting products

The primer segment splits by skin type and desired finish. Mattifying primers reduce shine and suit oily or combination skin, hydrating primers target dry skin and give a dewy look, while pore-minimizing and texture-blurring formulas are chosen for mature or uneven skin. A separate color-correcting subgroup includes green tones that neutralize redness, lavender that counters yellow undertones, and peach that offsets bluish under-eye areas. The setting side of the category includes setting sprays with matte or dewy finishes, plus loose and pressed setting powders suited to T-zone control or full-face fixation.

Brand overview

Mass-market brands dominate the category by breadth of range — Makeup Revolution holds the largest offer, followed by Catrice, Nyx, Essence, Dermacol, Rimmel, and Wet n Wild. These brands sit in an accessible price bracket and are favored by retailers that need wide assortment coverage and fast turnover. The premium tier is represented by Make Up For Ever, MAC, Clarins, Laura Mercier, and Smashbox — brands with a professional or higher-quality positioning that appeal to buyers seeking specialized formulas and longer-lasting results. Combining both tiers within one category widens the reach across customer segments.

Building an assortment as a B2B buyer

When sourcing wholesale, it pays to balance mass-market and premium brands so the offer covers both price-sensitive and quality-focused customers. Stocking multiple primer types by skin concern matters — having mattifying, hydrating, and pore-minimizing options available at once raises conversion potential. On the setting side, carrying both sprays and powders is worthwhile since they are often bought together with a primer as a set. Assortment concentration around Makeup Revolution, Catrice, and Nyx provides the base for stable turnover, while premium brands add a higher-margin complement.

B2B terms

The primers and setting category on myfusion.eu is available for wholesale purchasing and for dropshipping from a warehouse located in the European Union. Delivery covers the Baltic states and the rest of Europe, letting partners operate at both regional and international scale. Viewing wholesale prices and the full product catalog requires registration on the platform — once activated, partners can place wholesale orders or connect dropshipping without maintaining their own warehouse.

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