Aroma diffusers

418 products

Jo Malone JO MALONE POMEGRANATE NOIR DIFFUSER 165 ML In stock Price — for partners → Jo Malone JO MALONE PEONY & BLUSH SUEDE DIFFUSER 165 ML REFILL In stock Price — for partners → Jo Malone JO MALONE PEONY & BLUSH SUEDE DIFFUSER 165 ML In stock Price — for partners → Jo Malone JO MALONE MYRRH & TONKA DIFFUSER 165 ML In stock Price — for partners → Millefiori MILLEFIORI DIFFUSER VOLCANIC PURPLE 100 ML In stock Price — for partners → Millefiori MILLEFIORI DIFFUSER VANILLA & WOOD 100 ML In stock Price — for partners → Millefiori MILLEFIORI DIFFUSER SANDALO BERGAMOTTO 100 ML In stock Price — for partners → Millefiori MILLEFIORI DIFFUSER NERO 250 ML In stock Price — for partners → Millefiori MILLEFIORI DIFFUSER NERO 100 ML In stock Price — for partners → Millefiori MILLEFIORI DIFFUSER MAGNOLIA BLOSSOM & WOOD 100 ML In stock Price — for partners → Millefiori MILLEFIORI DIFFUSER LIME & VETIVER 250 ML In stock Price — for partners → Millefiori MILLEFIORI DIFFUSER LIME & VETIVER 100 ML In stock Price — for partners → Millefiori MILLEFIORI DIFFUSER HONEY & SEA SALT 100 ML In stock Price — for partners → Millefiori MILLEFIORI DIFFUSER COLD WATER 100 ML In stock Price — for partners → Millefiori MILLEFIORI DIFFUSER ACQUA BLU 100 ML In stock Price — for partners → Dr. Vranjes Firenze, Black Rattan, Reed Diffuser Sticks Dr. Vranjes Firenze Dr. Vranjes Firenze, Black Rattan, Reed Diffuser Sticks In stock Price — for partners → Acqua Dell Elba Acqua Dell' Elba Acqua Dell'elba Note Di Natale Home Diffuser 200ml In stock Price — for partners → Acqua Dell Elba Acqua Dell' Elba Acqua Dell'elba Mare Home Diffuser 500ml In stock Price — for partners → Millefiori Natural Blue Posidonia Diffuser - Aroma difuzér 250ml Millefiori Milano Millefiori Natural Blue Posidonia Diffuser - Aroma difuzér 250ml In stock Price — for partners → Parlux  Diffuser Universal PARLUX Parlux Diffuser Universal In stock Price — for partners → Sweet Home Collection Lavender Aroma Diffuser - Aroma difuzér 250ml Sweet Home Collection Sweet Home Collection Lavender Aroma Diffuser - Aroma difuzér 250ml In stock Price — for partners → Millefiori Zona Oxygen Diffuser (oxygen) - Aroma diffuser 100ml Millefiori Milano Millefiori Zona Oxygen Diffuser (oxygen) - Aroma diffuser 100ml In stock Price — for partners → Tester Diptyque Tubereuse Scented Candle 70g Diptyque Tester Diptyque Tubereuse Scented Candle 70g In stock Price — for partners → Tester Diptyque Baies Scented Candle 70g Diptyque Tester Diptyque Baies Scented Candle 70g In stock Price — for partners →

Aroma diffusers are home fragrance products using reed sticks or a lamp system to release scent evenly and continuously without an open flame. The category on myfusion.eu lists 414 products from more than a dozen brands, ranging from mass-market air fresheners to high-end interior perfumery. The range suits interior and gift retailers as well as household goods chains and the hospitality segment.

Brand segments: mass market, interior fragrance and luxury perfumery

The volume leader is Millefiori Milano (83), an Italian interior perfumery brand with a broad range that anchors assortments for both drugstores and interior shops. Sweet Home Collection (37) adds a wide scent selection in the mid segment, while Glade (35) remains a mass-market air freshener brand with strong recognition and a low entry threshold for supermarket chains.

The luxury and niche segment is formed by Acqua di Parma (25) and Jo Malone (14) — internationally recognised perfume houses carrying a high margin per unit, suited to premium interior and gift retailers. Rituals (15) and Maison Berger Paris (9) add strong brand recognition in the upper-mid segment, while Yankee Candle (16), CASTELBEL (15), Natural Orgin (11), Millefiori (11) and ORDINETT (9) provide variety in the mid-price range and specific niches.

Building a B2B assortment

In the aroma diffuser category it pays to combine at least three brand tiers: a volume base of Millefiori Milano and Glade for stable rotation and a wide scent range, a mid-tier addition of Sweet Home Collection and Yankee Candle for interior and gift retailers, and premium positions from Acqua di Parma, Jo Malone and Rituals to lift margin. With more than ten brands carrying meaningful volume, buyers can also assemble a specialised assortment for a specific sales channel such as hospitality or spa.

  • Supermarkets and drugstores — Glade and Sweet Home Collection for high turnover.
  • Interior and gift retailers — Millefiori Milano, CASTELBEL and Maison Berger Paris.
  • Premium and luxury segment — Acqua di Parma, Jo Malone and Rituals.
  • Hospitality and specialised segment — Natural Orgin and ORDINETT.

B2B cooperation with myfusion.eu

myfusion.eu supplies aroma diffusers wholesale and via dropshipping from an EU warehouse, with delivery across the Baltic states and the rest of Europe. Dropshipping lets retailers offer the full 414-product range without holding stock, while wholesale orders bring lower unit costs at higher volumes. Registration on the myfusion.eu platform is required to view B2B pricing and available quantities for each brand.