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Aroma diffusers

418 products

Rituals Rituals The Ritual Of Sakura Home Perfume Housing Spray and Diffuser 400 ml In stock Price — for partners → Rituals Rituals The Ritual Of Karma Home Perfume Housing Spray and Diffuser 400 ml In stock Price — for partners → Acqua Di Parma Torrone Diffuser 180ml Acqua di Parma Acqua Di Parma Torrone Diffuser 180ml In stock Price — for partners → Acqua Di Parma Signatures of the Sun Oud Diffuser 180ml Acqua di Parma Acqua Di Parma Signatures of the Sun Oud Diffuser 180ml In stock Price — for partners → Acqua Di Parma Buongiorno Diffuser 500ml Acqua di Parma Acqua Di Parma Buongiorno Diffuser 500ml In stock Price — for partners → Acqua Di Parma Luce Di Colonia Diffuser 500ml Acqua di Parma Acqua Di Parma Luce Di Colonia Diffuser 500ml In stock Price — for partners → Acqua Di Parma Gelsomino Diffuser 180ml Acqua di Parma Acqua Di Parma Gelsomino Diffuser 180ml In stock Price — for partners → Sweet Home Collection White Musk Aroma Diffuser 250ml Sweet Home Collection Sweet Home Collection White Musk Aroma Diffuser 250ml In stock Price — for partners → Sweet Home Collection Sandalwood Diffuser 500ml Sweet Home Collection Sweet Home Collection Sandalwood Diffuser 500ml In stock Price — for partners → Sweet Home Collection Cashmere & Vanilla Bourbon Diffuser 200ml Sweet Home Collection Sweet Home Collection Cashmere & Vanilla Bourbon Diffuser 200ml In stock Price — for partners → Sweet Home Collection Pink Oleander Duffuser - Aroma difuzér 100ml Sweet Home Collection Sweet Home Collection Pink Oleander Duffuser - Aroma difuzér 100ml In stock Price — for partners → Sweet Home Collection Navelina Orange Diffuser - Aroma difuzér 100ml Sweet Home Collection Sweet Home Collection Navelina Orange Diffuser - Aroma difuzér 100ml In stock Price — for partners → Sweet Home Collection Italic Helichrysum Diffuser - Aroma difuzér 100ml Sweet Home Collection Sweet Home Collection Italic Helichrysum Diffuser - Aroma difuzér 100ml In stock Price — for partners → Sweet Home Collection Elderberry Flowers Diffuser - Aroma difuzér 100ml Sweet Home Collection Sweet Home Collection Elderberry Flowers Diffuser - Aroma difuzér 100ml In stock Price — for partners → Leonardo Essenza Leonardo Essenza Fresh Linen Housing Spray and Diffuser 10 ml In stock Price — for partners → Sweet Home Collection Elderberry Flowers Set - Aroma diffuser and candle gift set Sweet Home Collection Sweet Home Collection Elderberry Flowers Set - Aroma diffuser and candle gift set In stock Price — for partners → Sweet Home Collection Wardah Diffuser 200ml Sweet Home Collection Sweet Home Collection Wardah Diffuser 200ml In stock Price — for partners → Sweet Home Collection Pink Oleander Set Sweet Home Collection Sweet Home Collection Pink Oleander Set In stock Price — for partners → Sweet Home Collection Oasis Oud Diffuser 500ml Sweet Home Collection Sweet Home Collection Oasis Oud Diffuser 500ml In stock Price — for partners → Sweet Home Collection Moroccan Amber Diffuser 100ml Sweet Home Collection Sweet Home Collection Moroccan Amber Diffuser 100ml In stock Price — for partners → Sweet Home Collection Lulwa Diffuser 200ml Sweet Home Collection Sweet Home Collection Lulwa Diffuser 200ml In stock Price — for partners → Acqua di Parma La Casa Sul Lago Diffuser 180ml Acqua di Parma Acqua di Parma La Casa Sul Lago Diffuser 180ml In stock Price — for partners → Acqua di Parma Grazie Diffuser 180ml Acqua di Parma Acqua di Parma Grazie Diffuser 180ml In stock Price — for partners → Sweet Home Collection Shades of Grey Set - Dárková sada aroma difuzéru se svíčkou Sweet Home Collection Sweet Home Collection Shades of Grey Set - Dárková sada aroma difuzéru se svíčkou In stock Price — for partners →

Aroma diffusers are home fragrance products using reed sticks or a lamp system to release scent evenly and continuously without an open flame. The category on myfusion.eu lists 414 products from more than a dozen brands, ranging from mass-market air fresheners to high-end interior perfumery. The range suits interior and gift retailers as well as household goods chains and the hospitality segment.

Brand segments: mass market, interior fragrance and luxury perfumery

The volume leader is Millefiori Milano (83), an Italian interior perfumery brand with a broad range that anchors assortments for both drugstores and interior shops. Sweet Home Collection (37) adds a wide scent selection in the mid segment, while Glade (35) remains a mass-market air freshener brand with strong recognition and a low entry threshold for supermarket chains.

The luxury and niche segment is formed by Acqua di Parma (25) and Jo Malone (14) — internationally recognised perfume houses carrying a high margin per unit, suited to premium interior and gift retailers. Rituals (15) and Maison Berger Paris (9) add strong brand recognition in the upper-mid segment, while Yankee Candle (16), CASTELBEL (15), Natural Orgin (11), Millefiori (11) and ORDINETT (9) provide variety in the mid-price range and specific niches.

Building a B2B assortment

In the aroma diffuser category it pays to combine at least three brand tiers: a volume base of Millefiori Milano and Glade for stable rotation and a wide scent range, a mid-tier addition of Sweet Home Collection and Yankee Candle for interior and gift retailers, and premium positions from Acqua di Parma, Jo Malone and Rituals to lift margin. With more than ten brands carrying meaningful volume, buyers can also assemble a specialised assortment for a specific sales channel such as hospitality or spa.

  • Supermarkets and drugstores — Glade and Sweet Home Collection for high turnover.
  • Interior and gift retailers — Millefiori Milano, CASTELBEL and Maison Berger Paris.
  • Premium and luxury segment — Acqua di Parma, Jo Malone and Rituals.
  • Hospitality and specialised segment — Natural Orgin and ORDINETT.

B2B cooperation with myfusion.eu

myfusion.eu supplies aroma diffusers wholesale and via dropshipping from an EU warehouse, with delivery across the Baltic states and the rest of Europe. Dropshipping lets retailers offer the full 414-product range without holding stock, while wholesale orders bring lower unit costs at higher volumes. Registration on the myfusion.eu platform is required to view B2B pricing and available quantities for each brand.

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