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Aroma diffusers

418 products

Sweet Home Collection Sandalwood Diffuser 100ml Sweet Home Collection Sweet Home Collection Sandalwood Diffuser 100ml Out of stock Price — for partners → Sweet Home Collection Milk & Vanilla Diffuser 500ml Sweet Home Collection Sweet Home Collection Milk & Vanilla Diffuser 500ml Out of stock Price — for partners → Maison Berger Paris Ocean Breeze Car Diffuser Recharge/Refill 2 pcs Maison Berger Paris Maison Berger Paris Ocean Breeze Car Diffuser Recharge/Refill 2 pcs Out of stock Price — for partners → Sweet Home Collection Talco Aroma Diffuser- Aroma diffuser 250ml Sweet Home Collection Sweet Home Collection Talco Aroma Diffuser- Aroma diffuser 250ml Out of stock Price — for partners → Sweet Home Collection Red Grapes and Blueberry Aroma Diffuser 500ml Sweet Home Collection Sweet Home Collection Red Grapes and Blueberry Aroma Diffuser 500ml Out of stock Price — for partners → Sweet Home Collection Mediterranean Bergamot Perfumed Diffuser 250ml Sweet Home Collection Sweet Home Collection Mediterranean Bergamot Perfumed Diffuser 250ml Out of stock Price — for partners → Sweet Home Collection White Flowers Aroma Diffuser 500ml Sweet Home Collection Sweet Home Collection White Flowers Aroma Diffuser 500ml Out of stock Price — for partners → Tesori d'Oriente Ayurveda Home spray and diffuser 250ml Tesori d'Oriente Tesori d'Oriente Ayurveda Home spray and diffuser 250ml Out of stock Price — for partners → Primavera Strenght & Calmness Aroma Sauna - Poznávací sada Primavera Primavera Strenght & Calmness Aroma Sauna - Poznávací sada Out of stock Price — for partners → Maison Berger Paris Air Pur Maison Berger Paris Maison Berger Paris Air Pur Out of stock Price — for partners → Sweet Home Collection Oudiyah Diffuser - Aroma diffuser 200ml Sweet Home Collection Sweet Home Collection Oudiyah Diffuser - Aroma diffuser 200ml Out of stock Price — for partners → Sweet Home Collection Oud Diffuser 500ml Sweet Home Collection Sweet Home Collection Oud Diffuser 500ml Out of stock Price — for partners → Sweet Home Collection Oasis Oud Diffuser 100ml Sweet Home Collection Sweet Home Collection Oasis Oud Diffuser 100ml Out of stock Price — for partners → Sweet Home Collection Milk & Vanilla Diffuser 100ml Sweet Home Collection Sweet Home Collection Milk & Vanilla Diffuser 100ml Out of stock Price — for partners → Sweet Home Collection Black Forest Diffuser 500ml Sweet Home Collection Sweet Home Collection Black Forest Diffuser 500ml Out of stock Price — for partners → Sweet Home Collection Black Forest Diffuser 100ml Sweet Home Collection Sweet Home Collection Black Forest Diffuser 100ml Out of stock Price — for partners → Sweet Home Collection Azhar Diffuser 200ml Sweet Home Collection Sweet Home Collection Azhar Diffuser 200ml Out of stock Price — for partners → Jo Malone Lime Basil & Mandarin Difuzér 165ml Jo Malone Jo Malone Lime Basil & Mandarin Difuzér 165ml Out of stock Price — for partners → Yankee Candle Signature Amber & Sandalwood Reed Diffuser (amber and sandalwood) 100ml Yankee Candle Yankee Candle Signature Amber & Sandalwood Reed Diffuser (amber and sandalwood) 100ml Out of stock Price — for partners → Sweet Home Collection Oriental Woods & Black Tea Diffuser 250ml Sweet Home Collection Sweet Home Collection Oriental Woods & Black Tea Diffuser 250ml Out of stock Price — for partners → Acqua di Parma Insieme Diffuser 180ml Acqua di Parma Acqua di Parma Insieme Diffuser 180ml Out of stock Price — for partners → Glade Warm Apple Pie - Elektrický osvěžovač vzduchu + náplň 20ml Glade Glade Warm Apple Pie - Elektrický osvěžovač vzduchu + náplň 20ml Out of stock Price — for partners → Millefiori Zona Spa & Massage Thai Diffuser - Skleněný difuzér 250ml Millefiori Milano Millefiori Zona Spa & Massage Thai Diffuser - Skleněný difuzér 250ml Out of stock Price — for partners → Millefiori Natural Crystal Petals Diffuser - Aroma difuzér 500ml Millefiori Milano Millefiori Natural Crystal Petals Diffuser - Aroma difuzér 500ml Out of stock Price — for partners →

Aroma diffusers are home fragrance products using reed sticks or a lamp system to release scent evenly and continuously without an open flame. The category on myfusion.eu lists 414 products from more than a dozen brands, ranging from mass-market air fresheners to high-end interior perfumery. The range suits interior and gift retailers as well as household goods chains and the hospitality segment.

Brand segments: mass market, interior fragrance and luxury perfumery

The volume leader is Millefiori Milano (83), an Italian interior perfumery brand with a broad range that anchors assortments for both drugstores and interior shops. Sweet Home Collection (37) adds a wide scent selection in the mid segment, while Glade (35) remains a mass-market air freshener brand with strong recognition and a low entry threshold for supermarket chains.

The luxury and niche segment is formed by Acqua di Parma (25) and Jo Malone (14) — internationally recognised perfume houses carrying a high margin per unit, suited to premium interior and gift retailers. Rituals (15) and Maison Berger Paris (9) add strong brand recognition in the upper-mid segment, while Yankee Candle (16), CASTELBEL (15), Natural Orgin (11), Millefiori (11) and ORDINETT (9) provide variety in the mid-price range and specific niches.

Building a B2B assortment

In the aroma diffuser category it pays to combine at least three brand tiers: a volume base of Millefiori Milano and Glade for stable rotation and a wide scent range, a mid-tier addition of Sweet Home Collection and Yankee Candle for interior and gift retailers, and premium positions from Acqua di Parma, Jo Malone and Rituals to lift margin. With more than ten brands carrying meaningful volume, buyers can also assemble a specialised assortment for a specific sales channel such as hospitality or spa.

  • Supermarkets and drugstores — Glade and Sweet Home Collection for high turnover.
  • Interior and gift retailers — Millefiori Milano, CASTELBEL and Maison Berger Paris.
  • Premium and luxury segment — Acqua di Parma, Jo Malone and Rituals.
  • Hospitality and specialised segment — Natural Orgin and ORDINETT.

B2B cooperation with myfusion.eu

myfusion.eu supplies aroma diffusers wholesale and via dropshipping from an EU warehouse, with delivery across the Baltic states and the rest of Europe. Dropshipping lets retailers offer the full 414-product range without holding stock, while wholesale orders bring lower unit costs at higher volumes. Registration on the myfusion.eu platform is required to view B2B pricing and available quantities for each brand.

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