Eye makeup

3960 products

J.cat Beauty Jcat Eye Pencil Skinny y Long Ash Silver J.CAT BEAUTY J.cat Beauty Jcat Eye Pencil Skinny y Long Ash Silver Out of stock Price — for partners → J.cat Beauty Jcat Sombra Mousse Prismet Gray Later J.CAT BEAUTY J.cat Beauty Jcat Sombra Mousse Prismet Gray Later Out of stock Price — for partners → J.cat Beauty Jcat Eye Liner Liquid Rock N,glitz J.CAT BEAUTY J.cat Beauty Jcat Eye Liner Liquid Rock N,glitz Out of stock Price — for partners → J.cat Beauty Jcat Sombra Stick Shimmie Struck Bl Out J.CAT BEAUTY J.cat Beauty Jcat Sombra Stick Shimmie Struck Bl Out Out of stock Price — for partners → J.cat Beauty Jcat Sombra Mousse Prismet Fiery Bolt J.CAT BEAUTY J.cat Beauty Jcat Sombra Mousse Prismet Fiery Bolt Out of stock Price — for partners → J.cat Beauty Jcat Eye Liner Kitten Winged Angled Tip J.CAT BEAUTY J.cat Beauty Jcat Eye Liner Kitten Winged Angled Tip Out of stock Price — for partners → J.cat Beauty Jcat Masc Love Lish Lash Volume J.CAT BEAUTY J.cat Beauty Jcat Masc Love Lish Lash Volume Out of stock Price — for partners → J.cat Beauty Jcat Eye Liner Auto Roll It Up Dark Grey J.CAT BEAUTY J.cat Beauty Jcat Eye Liner Auto Roll It Up Dark Grey Out of stock Price — for partners → J.cat Beauty Jcat Eye Pencil Skinny y Long Dark Brown J.CAT BEAUTY J.cat Beauty Jcat Eye Pencil Skinny y Long Dark Brown Out of stock Price — for partners → J.cat Beauty Jcat Eye Liner Auto Roll It Up Bistre J.CAT BEAUTY J.cat Beauty Jcat Eye Liner Auto Roll It Up Bistre Out of stock Price — for partners → J.cat Beauty Jcat Eye Pencil Skinny y Long Ice White J.CAT BEAUTY J.cat Beauty Jcat Eye Pencil Skinny y Long Ice White Out of stock Price — for partners → J.cat Beauty Jcat Ilum Liquid Halo Glow Moon Light J.CAT BEAUTY J.cat Beauty Jcat Ilum Liquid Halo Glow Moon Light Out of stock Price — for partners → J.cat Beauty Jcat Sombra Paleta Diamond Dealer J.CAT BEAUTY J.cat Beauty Jcat Sombra Paleta Diamond Dealer Out of stock Price — for partners → J.cat Beauty Jcat Sombra Paleta Luxy Charms J.CAT BEAUTY J.cat Beauty Jcat Sombra Paleta Luxy Charms Out of stock Price — for partners → MAGIC STUDIO POWERFUL COSMETICS Magic Studio Powerful Cosmetics Rose Quartz Paleta De Sombras 1 U Out of stock Price — for partners → NYX Professional Makeup Nyx Slim Lápiz De Ojos Satin Blue 1,2g Out of stock Price — for partners → Maybelline Mayb Eyeliner Gel Pencil Tattoo Liner Maybelline Maybelline Mayb Eyeliner Gel Pencil Tattoo Liner Out of stock Price — for partners → Maybelline Mayb Eyeliner Gel Pencil Tattoo Liner Maybelline Maybelline Mayb Eyeliner Gel Pencil Tattoo Liner Out of stock Price — for partners → Revlon Professional Revlon Colorstay Full Time Mascara De Pestañas Black 1 U Out of stock Price — for partners → Revlon Professional Revlon Colorstay Lash Serum Liner Liquid Liner Shrink Black 0,06g Out of stock Price — for partners → Revlon Professional Revlon Colorstay Full Time Mascara De Pestañas Waterproof Black 1 U Out of stock Price — for partners → Catrice Catrice Space Glam Chrome Sombra De Ojos Líquida 010-Milky Way 2,2ml Out of stock Price — for partners → Essence Essence Cosmetics I Love Extreme Blue Crazy Volume Máscara De Pestañas Volumen 12ml Out of stock Price — for partners → Catrice Catrice Faked 3-4 Pre-Cut Pestañas Artificiales 1 U Out of stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.