Eye makeup

3960 products

Chanel Stylo Yeux Eye Pencil 0,3 g Chanel Chanel Stylo Yeux Eye Pencil 0,3 g Out of stock Price — for partners → Estee Lauder Pure Color Envy Sculpting Eyeshadow 5 Color Palette Fierce Safari 7g Estee Lauder Estee Lauder Pure Color Envy Sculpting Eyeshadow 5 Color Palette Fierce Safari 7g Out of stock Price — for partners → Estee Lauder Pure Color Envy Sculpting Eyeshadow 5 Color Palette Infamous Sky 7g Estee Lauder Estee Lauder Pure Color Envy Sculpting Eyeshadow 5 Color Palette Infamous Sky 7g Out of stock Price — for partners → Estee Lauder Pure Color Envy Sculpting Eyeshadow 5 Color Palette Currant Desire 7g Estee Lauder Estee Lauder Pure Color Envy Sculpting Eyeshadow 5 Color Palette Currant Desire 7g Out of stock Price — for partners → Estee Lauder Pure Color Envy Sculpting Eyeshadow 5 Color Palette Fiery Saffron 7g Estee Lauder Estee Lauder Pure Color Envy Sculpting Eyeshadow 5 Color Palette Fiery Saffron 7g Out of stock Price — for partners → Estee Lauder Pure Color Envy Sculpting Eyeshadow 5 Color Palette Ivory Power 7g Estee Lauder Estee Lauder Pure Color Envy Sculpting Eyeshadow 5 Color Palette Ivory Power 7g Out of stock Price — for partners → Estee Lauder Double Wear Zero Smudge Liquid Eyeliner 02 Brown Estee Lauder Estee Lauder Double Wear Zero Smudge Liquid Eyeliner 02 Brown Out of stock Price — for partners → Estee Lauder Double Wear Infinite Waterproof Eyeliner 02 Espresso Estee Lauder Estee Lauder Double Wear Infinite Waterproof Eyeliner 02 Espresso Out of stock Price — for partners → Estée Double Wear Stay In Place Eye Pencil 02 Coffee Estee Lauder Estée Double Wear Stay In Place Eye Pencil 02 Coffee Out of stock Price — for partners → Estee Lauder Pure Color Envy Defining Eyeshadow Flawless Estee Lauder Estee Lauder Pure Color Envy Defining Eyeshadow Flawless Out of stock Price — for partners → Estee Lauder Pure Color Envy Defining Eyeshadow Decadent Copper Estee Lauder Estee Lauder Pure Color Envy Defining Eyeshadow Decadent Copper Out of stock Price — for partners → Guerlain Mad Eyes Mascara Volume 02-Mad Brown Guerlain Guerlain Mad Eyes Mascara Volume 02-Mad Brown Out of stock Price — for partners → Clinique All About Shadow Soft Shimmer 1a-Sugar Cane Clinique Clinique All About Shadow Soft Shimmer 1a-Sugar Cane Out of stock Price — for partners → Christian Dior Dior 5 Couleurs Couture 670 Out of stock Price — for partners → Dior 5 Couleurs Couture 162 Christian Dior Dior 5 Couleurs Couture 162 Out of stock Price — for partners → Dior 5 Couleurs Couture 563 Christian Dior Dior 5 Couleurs Couture 563 Out of stock Price — for partners → Rimmel London Rimmel London Shimmer Shock Delineador De Ojos 1-Frosted Candy 1,2g Out of stock Price — for partners → Clarins Mascara Supra Volume Set 3 Pieces Clarins Clarins Mascara Supra Volume Set 3 Pieces Out of stock Price — for partners → Clarins Clarins Mascara Wonder Volume XXL Set 3 Pieces Out of stock Price — for partners → Maybelline The Falsies Mascara 01 Very Black 9ml Maybelline Maybelline The Falsies Mascara 01 Very Black 9ml Out of stock Price — for partners → Elizabeth Arden Grand Entrance Mascara 02 Brown Elizabeth Arden Elizabeth Arden Grand Entrance Mascara 02 Brown Out of stock Price — for partners → Perricone MD Perricone Md No Makeup Mascara Out of stock Price — for partners → Chanel Chanel Inimitable Intense Mascara 20 Brun Out of stock Price — for partners → Stendhal Magnifying Eyeshadow 503 Quartz Rose 2.5g STENDHAL Stendhal Magnifying Eyeshadow 503 Quartz Rose 2.5g Out of stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.