Eye makeup

3960 products

Clarins Clarins Mascara Wonder Volume XXL Set 3 Pieces Out of stock Price — for partners → Maybelline The Falsies Mascara 01 Very Black 9ml Maybelline Maybelline The Falsies Mascara 01 Very Black 9ml Out of stock Price — for partners → Elizabeth Arden Grand Entrance Mascara 02 Brown Elizabeth Arden Elizabeth Arden Grand Entrance Mascara 02 Brown Out of stock Price — for partners → Perricone MD Perricone Md No Makeup Mascara Out of stock Price — for partners → Chanel Chanel Inimitable Intense Mascara 20 Brun Out of stock Price — for partners → Stendhal Magnifying Eyeshadow 503 Quartz Rose 2.5g STENDHAL Stendhal Magnifying Eyeshadow 503 Quartz Rose 2.5g Out of stock Price — for partners → Stendhal Magnifying Eyeshadow 502 Graphite 2.5g STENDHAL Stendhal Magnifying Eyeshadow 502 Graphite 2.5g Out of stock Price — for partners → Ardell Pro Natural Lash Starter Kit 110 Ardell Ardell Pro Natural Lash Starter Kit 110 Out of stock Price — for partners → Sleek Lifeproof 12h Wear Khol Eyeliner Blackmail Sleek MakeUP Sleek Lifeproof 12h Wear Khol Eyeliner Blackmail Out of stock Price — for partners → Guerlain Guerlain Mad Eyes Mascara Volume 02-Mad Blue Out of stock Price — for partners → NYX Professional Makeup Nyx Epic Wear Waterproof Liquid Liner White Out of stock Price — for partners → Essence Cosmetics Inner Eye Lápiz Iluminador Línea Del Agua 01 1,02g Essence Essence Cosmetics Inner Eye Lápiz Iluminador Línea Del Agua 01 1,02g Out of stock Price — for partners → Clarins Ombre 4-Colour Eyeshadow Palette  09 Onyx Gradation 4,2g Clarins Clarins Ombre 4-Colour Eyeshadow Palette 09 Onyx Gradation 4,2g Out of stock Price — for partners → Clinique Quickliner For Eyes 08 Blue Grey Clinique Clinique Quickliner For Eyes 08 Blue Grey Out of stock Price — for partners → Nanolash Nanolash Volume Up Máscara De Pestañas 10ml Out of stock Price — for partners → Shiseido Mascaraink Controlled Chaos 01 Desmaquillante 30ml Shiseido Shiseido Mascaraink Controlled Chaos 01 Desmaquillante 30ml Out of stock Price — for partners → Maiko Luxury Grey Pincel De Precisión Para Sombras 1009 1 U MAIKO Maiko Luxury Grey Pincel De Precisión Para Sombras 1009 1 U Out of stock Price — for partners → Chanel Le Crayon Khôl Intense Eye Pencil Graphite-64 Chanel Chanel Le Crayon Khôl Intense Eye Pencil Graphite-64 Out of stock Price — for partners → Maybelline Tattoo Liner Gel Pencil 920 Striking Navy Maybelline Maybelline Tattoo Liner Gel Pencil 920 Striking Navy Out of stock Price — for partners → Maybelline Lash Sensational Luscious Mascara Black Maybelline Maybelline Lash Sensational Luscious Mascara Black Out of stock Price — for partners → Clinique High Impact Custom Black Kajal 01 Blackened Black Clinique Clinique High Impact Custom Black Kajal 01 Blackened Black Out of stock Price — for partners → Elizabeth Arden Elizabeth Arden High Drama Eyeliner 06 Purple Passion Out of stock Price — for partners → By Terry By Terry Mascara Terrybly Waterproof Black 8ml Out of stock Price — for partners → Chanel Ombre Première Laque Eyeshadow 32 Vastness 6ml Chanel Chanel Ombre Première Laque Eyeshadow 32 Vastness 6ml Out of stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.