Eye makeup

3960 products

Catrice Catrice Faked 3-4 Pre-Cut Pestañas Artificiales 1 U Out of stock Price — for partners → Catrice Catrice Curl Freeze Gel Para Pestañas 8ml Out of stock Price — for partners → Catrice Catrice Aloe Vera Sombra De Ojos En Stick 050-Ballet Pink 1,5g Out of stock Price — for partners → Catrice Catrice 20h Ultra Precisión Gel Eye Pencil Waterproof 110 0,08g Out of stock Price — for partners → Bobbi Brown Bobbi Brown Long-Wear Cream Liner Stick - Rich Chocolate 1,6g Out of stock Price — for partners → Chanel Chanel Les 4 Ombres Boutons Edición Limitada 229-Boutons Stellaire 2g Out of stock Price — for partners → Chanel Le Liner De Chanel Liquid Eyeliner 544-Écarlate 2,5ml Out of stock Price — for partners → Catrice Catrice Art Couleurs Sombra De Ojos 490-Muted Bloom 2g Out of stock Price — for partners → Catrice Catrice Art Couleurs Sombra De Ojos 480-Apricot Touch 2g Out of stock Price — for partners → Catrice Jelly Drunk'n Diamonds Topper Sombra De Ojos 010-Moonlight Glow 2,5g Catrice Catrice Jelly Drunk'n Diamonds Topper Sombra De Ojos 010-Moonlight Glow 2,5g Out of stock Price — for partners → Rimmel London Scandaleyes Reloaded Mascara 002-Brown Black Rimmel London Rimmel London Scandaleyes Reloaded Mascara 002-Brown Black Out of stock Price — for partners → Catrice Catrice Aloe Vera Sombra De Ojos En Stick 080-Ocean Depth 1,5g Out of stock Price — for partners → Catrice Catrice Jewel Glide Lápiz De Ojos 050-Ruby Crystals 1,5g Out of stock Price — for partners → L'Oréal Paris Le Shadow Stick Eye Shadow 1,4 g L'Oréal Paris L'Oréal Paris Le Shadow Stick Eye Shadow 1,4 g Out of stock Price — for partners → Makeup Revolution London Emily In Paris Camera Queen Eyeshadow Palette Eye Shadow 6,3 g Makeup Revolution Makeup Revolution London Emily In Paris Camera Queen Eyeshadow Palette Eye Shadow 6,3 g Out of stock Price — for partners → Makeup Obsession Best Behaviour Eye Shadow 35 g Makeup Obsession Makeup Obsession Best Behaviour Eye Shadow 35 g Out of stock Price — for partners → 2K Night & Day Eye Shadow 8,16 g 2K 2K Night & Day Eye Shadow 8,16 g Out of stock Price — for partners → Maybelline, Color Rivals Duo Palette, Eyeshadow Palette, Spicy x Suave, 2, 3 g Maybelline Maybelline, Color Rivals Duo Palette, Eyeshadow Palette, Spicy x Suave, 2, 3 g Out of stock Price — for partners → Pupa, Parrot, Eyeshadow Palette, 001, Samba, 7 Shades, 14.8 g Pupa Milano Pupa, Parrot, Eyeshadow Palette, 001, Samba, 7 Shades, 14.8 g Out of stock Price — for partners → Pupa VAMP! Liquid Eyeshadow - Liquid eyeshadow 4 ml Pupa Milano Pupa VAMP! Liquid Eyeshadow - Liquid eyeshadow 4 ml Out of stock Price — for partners → Pupa VAMP! Liquid Eyeshadow - Liquid eyeshadow 4 ml Pupa Milano Pupa VAMP! Liquid Eyeshadow - Liquid eyeshadow 4 ml Out of stock Price — for partners → NYX Professional Makeup Vivid Rich Mechanical Liner Eye Pencil 0,28 g NYX Professional Makeup NYX Professional Makeup Vivid Rich Mechanical Liner Eye Pencil 0,28 g Out of stock Price — for partners → Chanel Stylo Yeux Eye Pencil 0,3 g Chanel Chanel Stylo Yeux Eye Pencil 0,3 g Out of stock Price — for partners → NYX Professional Makeup Vivid Rich Mechanical Liner Eye Pencil 0,28 g NYX Professional Makeup NYX Professional Makeup Vivid Rich Mechanical Liner Eye Pencil 0,28 g Out of stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.