LV Latviešu LT Lietuvių EE Eesti RU Русский
Sign up

Eye makeup

3960 products

J.cat Beauty Jcat Eye Liner Auto Roll It Up Char Grey J.CAT BEAUTY J.cat Beauty Jcat Eye Liner Auto Roll It Up Char Grey Out of stock Price — for partners → NYX Professional Makeup Nyx Vivid Rich Mechanical Lápiz Delineador 02 0,28g Out of stock Price — for partners → Maybelline Maybelline Mayb Eyeliner Gel Pencil Tattoo Liner Out of stock Price — for partners → Christian Dior Diorshow Mono N 884 Out of stock Price — for partners → Christian Dior Diorshow Mono N 763 Out of stock Price — for partners → Diorshow Mono N 628 Christian Dior Diorshow Mono N 628 Out of stock Price — for partners → Christian Dior Diorshow Stylo N646 Out of stock Price — for partners → Diorshow Stylo N556 Christian Dior Diorshow Stylo N556 Out of stock Price — for partners → Christian Dior Diorshow Stylo N296 Out of stock Price — for partners → Clinique Clinique All About Shadow Duo Neutral Territory 2,2g Out of stock Price — for partners → Clinique Clinique All About Shadow Duo Like Mink 2,2g Out of stock Price — for partners → Clinique Clinique All About Shadow Soft Matte Daybreak 2,2g Out of stock Price — for partners → Clinique Clinique All About Shadow Soft Matte Ac-French Roast 2,2g Out of stock Price — for partners → Clinique Clinique All About Shadow Soft Shimmer 1c-Foxier 2,2g Out of stock Price — for partners → Clinique Clinique All About Shadow Soft Shimmer 1a-Sugar Cane 2,2g Out of stock Price — for partners → Elizabeth Arden Eyeshadow Quad Sombra De Ojos So Neutral 3g Elizabeth Arden Elizabeth Arden Eyeshadow Quad Sombra De Ojos So Neutral 3g Out of stock Price — for partners → Elizabeth Arden Eyeshadow Quad Sombra De Ojos Prfoundly Pink 3g Elizabeth Arden Elizabeth Arden Eyeshadow Quad Sombra De Ojos Prfoundly Pink 3g Out of stock Price — for partners → Elizabeth Arden Eyeshadow Quad Sombra De Ojos Desert Nudes 3g Elizabeth Arden Elizabeth Arden Eyeshadow Quad Sombra De Ojos Desert Nudes 3g Out of stock Price — for partners → Chanel Le Volume Máscara De Pestañas 80-Écorces 6g Chanel Chanel Le Volume Máscara De Pestañas 80-Écorces 6g Out of stock Price — for partners → Catrice Catrice Calligraph Artist Matte Liner 080-Bloody Mary 1,1ml Out of stock Price — for partners → By Terry By Terry Crayon Blackstar 4 Brown Secret Out of stock Price — for partners → By Terry By Terry Crayon Blackstar 1 Black Print Out of stock Price — for partners → NYX Professional Makeup Nyx Ultimate Paradise Shock Paleta De Sombras 16 X 0,8g Out of stock Price — for partners → Maybelline Mayb Eyeliner Smokey g Penc Tattoo Lin Maybelline Maybelline Mayb Eyeliner Smokey g Penc Tattoo Lin Out of stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

Cookie Settings

You can choose which types of cookies we are allowed to use. Necessary cookies are always active. For more information about the cookies used, see the Cookie Policy.

Cookie Settings

You can choose which types of cookies we are allowed to use. Necessary cookies are always active. For more information about the cookies used, see the Cookie Policy.

Necessary

Required for the website to function.
These cannot be disabled, so user consent is not required.

Analytics

Help improve website performance by tracking visits and traffic sources.
If declined, your visit will not be included in our analytics.

Marketing

Help provide you with personalized information about our products and services.
If declined, you will not receive personalized content.

Functional

Enable additional features and personalization, such as remembering your preferences.
If declined, some functionality may be unavailable.