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Eye makeup

3960 products

NYX Professional Makeup Nyx Buttermelt Highlighter Iluminador En Polvo 40-No 1 Butta 5g Out of stock Price — for partners → NYX Professional Makeup Nyx Buttermelt Highlighter Iluminador En Polvo Butta Mint 5g Out of stock Price — for partners → NYX Professional Makeup Nyx Epic Ink Liner Eyeliner Waterproof 10-Mid Rise 1ml Out of stock Price — for partners → Catrice Catrice Kohl Kajal Lápiz De Ojos Resistente Al Agua 200-Pretty In Pink 0,78g Out of stock Price — for partners → Catrice Catrice Drunk'n Diamonds Sombra De Ojos En Barra 030-Bronzed Jelly Bliss 2,5g Out of stock Price — for partners → Catrice Catrice Drunk'n Diamonds Sombra De Ojos En Barra 010-Lavender Jelly Haze 2,5g Out of stock Price — for partners → Catrice Catrice Art Couleurs Eyeshadow 450-Dreamcatcher 2g Out of stock Price — for partners → Collistar Impeccabile Sombra De Ojos Compacta 530-Malva Shimmer 3g Collistar Collistar Impeccabile Sombra De Ojos Compacta 530-Malva Shimmer 3g Out of stock Price — for partners → Essence Cosmetics What The Fake! Pestañas Postizas 03 1 U Essence Essence Cosmetics What The Fake! Pestañas Postizas 03 1 U Out of stock Price — for partners → Collistar Collistar Impeccabile Maxi Blush Colorete En Polvo Recarga 09-Sienna 8g Out of stock Price — for partners → Gosh Gosh Catchy Eyes Máscara De Pestañas 003-Crazy Blue 8ml Out of stock Price — for partners → Makeup Revolution Revolution Make Up Forever Flawless Eyeshadow Palette Birds Of Paradise 19,8g Out of stock Price — for partners → Gosh Gosh Forever Mineral Matt Eyeshadow Waterproof 017-Matt Rose 14g Out of stock Price — for partners → Collistar Collistar Twist Design Lápiz De Ojos 02-Marrone Espresso Matte 1 U Out of stock Price — for partners → Revlon Professional Revlon Duo Glass Shine Multiliner 2 Piezas Out of stock Price — for partners → Guerlain Guerlain Rouge g Blooming Denim Carcasa Edición Limitada Red Rose 1 U Out of stock Price — for partners → NYX Professional Makeup Nyx Epic Inky Stix Delineador De Ojos Cobalt Click 1 U Out of stock Price — for partners → Maybelline Sculpting Stix Eyeliner 014-Moncha Contour 0,7g Maybelline Maybelline Sculpting Stix Eyeliner 014-Moncha Contour 0,7g Out of stock Price — for partners → NYX Professional Makeup Nyx The Simpsons Eyeshadow Palette 0,8g Out of stock Price — for partners → NYX Professional Makeup Nyx Epic Inky Stix Delineador De Ojos Milk Chocolate 1 U Out of stock Price — for partners → Chanel Chanel Ombre Essentielle 267-Brun Rose 1,9g Out of stock Price — for partners → Chanel Chanel Stylo Yeux Waterproof 67-Rouge Noir 0,3g Out of stock Price — for partners → Clinique Mascara Pestañas High Impact 01 Mini Labial Balsamo Desmaquillante Take The Day Off 15ml Clinique Clinique Mascara Pestañas High Impact 01 Mini Labial Balsamo Desmaquillante Take The Day Off 15ml Out of stock Price — for partners → Ardell Ardell Individuals Double Up Knotted Double Flares Long Black 56 U Out of stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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