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Eye makeup

3797 products

Bourjois Bourjois Volume Glamour Coup De Coeur 03-Cute Out of stock Price — for partners → Bourjois Bourjois Volume Glamour Coup De Coeur 01-Intense Out of stock Price — for partners → Natura Siberica Natura Siberica Blueberry Anti-Ox Mascara De Ojos Wild Blueberry 30ml Out of stock Price — for partners → Couleur Caramel Sunkissed Sombra De Ojos 155 Soleil D'ete 2,5g COULEUR CARAMEL Couleur Caramel Sunkissed Sombra De Ojos 155 Soleil D'ete 2,5g Out of stock Price — for partners → Couleur Caramel Sunkissed Sombra De Ojos 156 Cuivre Rouge 2,5g COULEUR CARAMEL Couleur Caramel Sunkissed Sombra De Ojos 156 Cuivre Rouge 2,5g Out of stock Price — for partners → Couleur Caramel Sunkissed Sombra De Ojos 157 Chocolat 2,5g COULEUR CARAMEL Couleur Caramel Sunkissed Sombra De Ojos 157 Chocolat 2,5g Out of stock Price — for partners → Couleur Caramel Mate Sombra De Ojos N057 Sable Dore Recarga 1un COULEUR CARAMEL Couleur Caramel Mate Sombra De Ojos N057 Sable Dore Recarga 1un Out of stock Price — for partners → Artdeco Artdeco Smooth Eyeshadow Barely There 3g Out of stock Price — for partners → Bourjois Bourjois Bj Masc Healthy Mix Clean Black-Brown Out of stock Price — for partners → T.LECLERC T.leclerc Leclerc Palette Ombre Velours Out of stock Price — for partners → T.LECLERC T.leclerc Leclerc Crayon Yeux Waterproof Noir P 01 Out of stock Price — for partners → T.LECLERC T.leclerc Leclerc Crayon Yeux Violine 06 Out of stock Price — for partners → DEBORAH MILANO Deborah Milano Dh Sombra De Ojos Lovers N 9 Out of stock Price — for partners → Rimmel London Rimmel London Scandaleyes Automatic Eyeliner Taupe Out of stock Price — for partners → Natura Siberica Glass Slipper Sombra De Ojos 1un Fable Sombra De Ojos 1u Charming Sombra De Ojos Natura Siberica Natura Siberica Glass Slipper Sombra De Ojos 1un Fable Sombra De Ojos 1u Charming Sombra De Ojos Out of stock Price — for partners → Max Factor Max Factor Masterpiece Mate Liquid Eyeliner 02-Charcoal 1,7ml Out of stock Price — for partners → Rimmel London Rimmel London Kind y Free Clean Eye Definer 006-Anime Blue 1,1g Out of stock Price — for partners → DEBORAH MILANO Deborah Milano Dh Masc 24hmaxi Vol Ceramid 1x3 Out of stock Price — for partners → T.LECLERC T.leclerc Leclerc Palette 04 Insoumi Out of stock Price — for partners → T.LECLERC T.leclerc Leclerc Masc Vol Noir Intense 02 Ebene Out of stock Price — for partners → T.LECLERC T.leclerc Leclerc Crayon Yeux Waterproof Brun 02 Out of stock Price — for partners → T.leclerc Leclerc Ombre Paupiere Tresor Cuivre T.LECLERC T.leclerc Leclerc Ombre Paupiere Tresor Cuivre Out of stock Price — for partners → Max Factor Max Factor 200 Calorie Pro Stylist Mascara Black Brown 9ml Out of stock Price — for partners → MAVALA Mavala Sombra Ojos Cremosa Rose Glace 15 Out of stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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