Eye makeup

3960 products

Couleur Caramel Maquillaje Lapiz De Ojos 109 Brown 1un COULEUR CARAMEL Couleur Caramel Maquillaje Lapiz De Ojos 109 Brown 1un Out of stock Price — for partners → Avéne Couvrance High Definition Eye Pencil Sensitive Eyes  Black Avène Avéne Couvrance High Definition Eye Pencil Sensitive Eyes Black Out of stock Price — for partners → TALIKA Talika Lipocilis Mascara Water Resistant 8,5ml Out of stock Price — for partners → Incarose Eyes Black Mascara 1U 12ml INCAROSE Incarose Eyes Black Mascara 1U 12ml Out of stock Price — for partners → Max Factor Max Factor Perfect Stay Long Lasting Kajal 092 Out of stock Price — for partners → Max Factor Max Factor Perfect Stay Long Lasting Kajal 087 Out of stock Price — for partners → Max Factor Max Factor Rise & Shine Mascara 001 Out of stock Price — for partners → Wet N Wild Color Icon Kohl Liner Pencil You Are Always White Wet n Wild Wet N Wild Color Icon Kohl Liner Pencil You Are Always White Out of stock Price — for partners → Wet n Wild Wet N Wild Color Icon Kohl Liner Pencil Baby S Got Black Out of stock Price — for partners → Artdeco Eyeshadow Pearl 63 Pearly Baby Blue 0.8g Artdeco Artdeco Eyeshadow Pearl 63 Pearly Baby Blue 0.8g Out of stock Price — for partners → WNW Color Icon Glitter Single E354C Brass Wet n Wild WNW Color Icon Glitter Single E354C Brass Out of stock Price — for partners → WNW Color Icon Glitter Single E355C Toasty Wet n Wild WNW Color Icon Glitter Single E355C Toasty Out of stock Price — for partners → WNW Color Icon Glitter Single E352C Nudecomer Wet n Wild WNW Color Icon Glitter Single E352C Nudecomer Out of stock Price — for partners → WNW Color Icon Glitter Single E351C Bleached Wet n Wild WNW Color Icon Glitter Single E351C Bleached Out of stock Price — for partners → Bourjois Bourjois Little Round Pot Mono Eyeshadow 10 Doré Olé Out of stock Price — for partners → Bourjois Bourjois Little Round Pot Mono Eyeshadow 3 Peau De Peach Out of stock Price — for partners → COULEUR CARAMEL Couleur Caramel Highlighter Bio Sombra De Ojos 72 Sun Kissed 1un Out of stock Price — for partners → Max Factor Max Factor Masterpiece Mate Liquid Eyeliner 03 Espresso 1.7ml Out of stock Price — for partners → Max Factor Volume Infusion Mascara Black Max Factor Max Factor Volume Infusion Mascara Black Out of stock Price — for partners → Bourjois Volume Reveal Mascara Ultra Black Bourjois Bourjois Volume Reveal Mascara Ultra Black Out of stock Price — for partners → Wet N Wild Max Volume Plus Mascara E1501 Black Wet n Wild Wet N Wild Max Volume Plus Mascara E1501 Black Out of stock Price — for partners → Wet n Wild Wet N Wild Megaliner Liquid Eyeliner E8711 Black Out of stock Price — for partners → Wet n Wild Wet N Wild H20 Proof Eyeliner E879 Black Out of stock Price — for partners → Rimmel London Glam Eyes Pan Hd Eyeshadow 022 Rimmel London Rimmel London Glam Eyes Pan Hd Eyeshadow 022 Out of stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.