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Eye makeup

3960 products

GOLD BY JOSÉ OJEDA Gold By José Ojeda Pincel Gupillon Cepillo Black Mascara 1 Piezas Out of stock Price — for partners → Sleek Lifeproof 12h Wear Khol Eyeliner Misinformation Sleek MakeUP Sleek Lifeproof 12h Wear Khol Eyeliner Misinformation Out of stock Price — for partners → Clinique Clinique All About Shadow Quad 11 Galaxy Out of stock Price — for partners → Stendhal Lengthening Mascara 000 Noir 8.5ml STENDHAL Stendhal Lengthening Mascara 000 Noir 8.5ml Out of stock Price — for partners → GLAM OF SWEDEN Glam Of Sweden Transparent Mascara Natural Lash 4ml Out of stock Price — for partners → Christian Dior Dior Mascara Iconic Overcurl Refill 090 Out of stock Price — for partners → Estée Lauder Estee Lauder Double Wear Perfilador De Ojos Wine 1un Estee Lauder Estée Lauder Estee Lauder Double Wear Perfilador De Ojos Wine 1un Out of stock Price — for partners → Catrice Catrice Super Glue Máscara Gel Para Cejas 020-Light Brown 4ml Out of stock Price — for partners → Collistar Collistar Infinito Eye Marker Delineador De Ojos Green 1ml Out of stock Price — for partners → Catrice Kohl Kajal Lápiz De Ojos Resistente Al Agua 190-Bright Nude 0,78g Catrice Catrice Kohl Kajal Lápiz De Ojos Resistente Al Agua 190-Bright Nude 0,78g Out of stock Price — for partners → Catrice Catrice Drunk'n Diamonds Sombra De Ojos En Barra 020-Pink Jelly Kiss 2,5g Out of stock Price — for partners → Christian Dior Dior Mascara Pestaña Diorshow Routine Out of stock Price — for partners → Collistar Collistar Impeccabile Delineador De Ojos Brown 2,5ml Out of stock Price — for partners → Catrice Catrice Magic Perfectors Cepillos Para Pestañas Set 3 U Out of stock Price — for partners → Essence Essence Cosmetics Brush It Like It's Art Brocha Para Eyeliner 01 1 U Out of stock Price — for partners → Clinique High Impact Mascara 01 Black 3.5ml Clinique Clinique High Impact Mascara 01 Black 3.5ml Out of stock Price — for partners → La Roche Posay Toleriane Mascara Waterproof Noir 7.6ml La Roche-Posay La Roche Posay Toleriane Mascara Waterproof Noir 7.6ml Out of stock Price — for partners → Talika Lipocils Mascara Black 8.5ml TALIKA Talika Lipocils Mascara Black 8.5ml Out of stock Price — for partners → Couleur Caramel Maquillaje Sombra De Ojos 023 Noir Mat 1un COULEUR CARAMEL Couleur Caramel Maquillaje Sombra De Ojos 023 Noir Mat 1un Out of stock Price — for partners → Couleur Caramel Maquillaje Sombra De Ojos 041 Mauve Nadre 1un COULEUR CARAMEL Couleur Caramel Maquillaje Sombra De Ojos 041 Mauve Nadre 1un Out of stock Price — for partners → Couleur Caramel Maquillaje Sombra De Ojos 050 Vert Bleute Nare 1un COULEUR CARAMEL Couleur Caramel Maquillaje Sombra De Ojos 050 Vert Bleute Nare 1un Out of stock Price — for partners → Couleur Caramel Maquillaje Sombra De Ojos 055 Cuivre Nacre 1un COULEUR CARAMEL Couleur Caramel Maquillaje Sombra De Ojos 055 Cuivre Nacre 1un Out of stock Price — for partners → Couleur Caramel Maquillaje Sombra De Ojos 081 Brun Intense Mat 1un COULEUR CARAMEL Couleur Caramel Maquillaje Sombra De Ojos 081 Brun Intense Mat 1un Out of stock Price — for partners → Couleur Caramel Maquillaje Sombra De Ojos 099 Pepite Cuivree 1un COULEUR CARAMEL Couleur Caramel Maquillaje Sombra De Ojos 099 Pepite Cuivree 1un Out of stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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