Eye makeup

3960 products

NYX Professional Makeup Nyx Slim Lápiz De Ojos Electric Blue 1,2g Out of stock Price — for partners → NARS Nars Climax Extreme Máscara De Pestañas 7g Out of stock Price — for partners → Bareminerals Bareminerals Gen Nude Powder Blush But Rirst, Coffee 6g Out of stock Price — for partners → Bareminerals Bareminerals Gen Nude Powder Blush That Peach Tho 6g Out of stock Price — for partners → Bareminerals Bareminerals Gen Nude Powder Blush Pretty In Pink 6g Out of stock Price — for partners → NARS Nars Climax Máscara De Pestañas 6g Out of stock Price — for partners → Revlon Professional Revlon Colorstay Multi-Liner 10-Mischief Maker 1 U Out of stock Price — for partners → Revlon Professional Revlon Colorstay Multi-Liner 6-Dynamic Doer 1 U Out of stock Price — for partners → Revlon Professional Revlon Colorstay Multi-Liner 3-Less Traced 1 U Out of stock Price — for partners → Revlon Professional Revlon Colorstay Multi-Liner 08-Catalyst 1 U Out of stock Price — for partners → Revlon Professional Revlon Colorstay Multi-Liner 12-High Point 1 U Out of stock Price — for partners → Catrice Catrice Space Glam Eyeliner Líquido 020-Galactic Glitter 1,4ml Out of stock Price — for partners → Catrice Catrice Space Glam Eyeliner Líquido 010-Moonstone Metallic 1,4ml Out of stock Price — for partners → Shiseido Controlledchaos Mascaraink Estuche 3 Piezas Shiseido Shiseido Controlledchaos Mascaraink Estuche 3 Piezas Out of stock Price — for partners → Essence Cosmetics Bright Eyes! Stick Para Ojos 02-Warm Honey 5,5g Essence Essence Cosmetics Bright Eyes! Stick Para Ojos 02-Warm Honey 5,5g Out of stock Price — for partners → Chanel Chanel La Base Mascara 6g Out of stock Price — for partners → Catrice Catrice Magic Perfectors Pincel Delineador 1 U Out of stock Price — for partners → Essence Cosmetics Stay y Play Eyeliner Gel En Tarro 01-Black 5g Essence Essence Cosmetics Stay y Play Eyeliner Gel En Tarro 01-Black 5g Out of stock Price — for partners → Catrice Catrice Tiny Treasures Paleta De Sombra De Ojos 030-Heat It Up 4,20g Out of stock Price — for partners → Catrice Catrice Tiny Treasures Paleta De Sombra De Ojos 020-Wild Berry 4,20g Out of stock Price — for partners → Catrice Catrice Tiny Treasures Paleta De Sombra De Ojos 010-Everyday Essentials 4,20g Out of stock Price — for partners → NYX Professional Makeup Nyx Epic Ink Liner Glitz Eyeliner Waterproof 01-Tapered Twinkle 1ml Out of stock Price — for partners → NYX Professional Makeup Nyx Epic Ink Liner Glitz Eyeliner Waterproof 06-Denim Dazzle 1ml Out of stock Price — for partners → NYX Professional Makeup Nyx Buttermelt Highlighter Iluminador En Polvo 30-Butta Bling 5g Out of stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.