Eye makeup

3797 products

Artdeco Artdeco Sombra De Ojos 129-Pearly Style Queen 0,8g Out of stock Price — for partners → Artdeco Artdeco Sombra De Ojos 112-Pearly In-Crowd 0,8g Out of stock Price — for partners → Rimmel London Rimmel London Wonder'last Sombra De Ojos En Barra 005-Frosty Rose 1,64g Out of stock Price — for partners → Rimmel London Rimmel London Wonder'last Sombra De Ojos En Barra 004-Soft Bubbles 1,64g Out of stock Price — for partners → Rimmel London Rimmel London Wonder'last Sombra De Ojos En Barra 008-Galactic Green 1,64g Out of stock Price — for partners → Wet N Wild Wnw Rizapestañas High On Lash 1111891e Wet n Wild Wet N Wild Wnw Rizapestañas High On Lash 1111891e Out of stock Price — for partners → Artdeco Artdeco Eyeshadow Pearl Sombra De Ojos Recarga 03-Pearly Granite Grey 0,8g Out of stock Price — for partners → Eurostil Intensifier Mascara De Pestañas Negro Negro Intenso 1un EUROSTIL Eurostil Intensifier Mascara De Pestañas Negro Negro Intenso 1un Out of stock Price — for partners → Max Factor Max Factor Masterpiece Wow Liner Gel Eyeliner Waterproof 625-Green Shimmer 1,2g Out of stock Price — for partners → Max Factor Max Factor Miracle Pure Colorete 05-Delicate Pink 15ml Out of stock Price — for partners → Max Factor Max Factor Masterpiece Wow Liner Gel Eyeliner Waterproof 600-Emerald Green 1,2g Out of stock Price — for partners → Rimmel London Rimmel London Wonder'last Sombra De Ojos En Barra 010-Straberry Milkshake 1,64g Out of stock Price — for partners → Rimmel London Rimmel London Wonder'last Sombra De Ojos En Barra 09-Velvet Vanilla 1,64g Out of stock Price — for partners → Rimmel London Rimmel London Wonder Last Sombra De Ojos 006-Mermaid Blush 1,64g Out of stock Price — for partners → Artdeco Artdeco 24h Micro Brow Liquid Liner-Dark 6-Brown 0,6ml Out of stock Price — for partners → Rimmel London Rimmel London Kind y Free Lash Loader Máscara De Pestañas 003-Aubergine 9,5ml Out of stock Price — for partners → T.LECLERC T.leclerc Leclerc Ombreur Petit Modele N 9 Out of stock Price — for partners → Rimmel London Rimmel London Kind y Free Lash Loader Máscara De Pestañas 004-Azure Blue 9,5ml Out of stock Price — for partners → Bourjois Bourjois Slim Liner Delineador De Ojos Waterproof 004-Blue Electric 1 U Out of stock Price — for partners → Artdeco Artdeco Sombra Base Fijadora Oi25 -D Out of stock Price — for partners → Artdeco Artdeco Masc Eyelights 3 N25 -D Out of stock Price — for partners → Bourjois Bourjois Twist, Lift y Freeze Mascara 36h Hold 8ml Out of stock Price — for partners → EUROSTIL Eurostil Perfect Look Mascara De Pestañas Marron Oscuro 1un Out of stock Price — for partners → Max Factor Max Factor 2000 Calorie Long Lash Era Mascara De Pestañas 001-Black 7,8ml Out of stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.