Eye makeup

3960 products

Beter Brush 11 Eyeliner Beter Beter Brush 11 Eyeliner Out of stock Price — for partners → T.Leclerc Ombre A Paupieres Mono 10 Noir Precieux T.LeClerc T.Leclerc Ombre A Paupieres Mono 10 Noir Precieux Out of stock Price — for partners → T.Leclerc Ombre A Paupieres Mono 07 Parme Absolu T.LeClerc T.Leclerc Ombre A Paupieres Mono 07 Parme Absolu Out of stock Price — for partners → T.LeClerc T.Leclerc Eye Pencil 06 Violine Out of stock Price — for partners → DEBORAH MILANO Eyeliner Gel 2in1 03 Deborah Milano DEBORAH MILANO Eyeliner Gel 2in1 03 Out of stock Price — for partners → DEBORAH MILANO Mascara Love My Lashes Volume Deborah Milano DEBORAH MILANO Mascara Love My Lashes Volume Out of stock Price — for partners → Deborah Milano Eyeliner 02 Deborah Milano Deborah Milano Eyeliner 02 Out of stock Price — for partners → Rimmel London Scandaleyes Wow Wings Mascara 003 Extreme Black 12ml Rimmel London Rimmel London Scandaleyes Wow Wings Mascara 003 Extreme Black 12ml Out of stock Price — for partners → Wet n Wild WNW Color Icon Eyeshadow Single E350A Envy Out of stock Price — for partners → Wet N Wild Megavolume Mascara E156A Very Black Wet n Wild Wet N Wild Megavolume Mascara E156A Very Black Out of stock Price — for partners → Wet N Wild Color Icon Eyeshadow 10 Pan Palette My Glamour Squad Wet n Wild Wet N Wild Color Icon Eyeshadow 10 Pan Palette My Glamour Squad Out of stock Price — for partners → Wet N Wild Mega Last Breakup-Proof Retractable Eyeliner Blackest Black Wet n Wild Wet N Wild Mega Last Breakup-Proof Retractable Eyeliner Blackest Black Out of stock Price — for partners → Wet N Wild Mega Last Breakup-Proof Retractable Eyeliner Black Wet n Wild Wet N Wild Mega Last Breakup-Proof Retractable Eyeliner Black Out of stock Price — for partners → Max Factor Masterpiece Max High Definition Mascara 01-Rich Black Max Factor Max Factor Masterpiece Max High Definition Mascara 01-Rich Black Out of stock Price — for partners → Max Factor Lash Revival Mascara Extreme Black 003 Max Factor Max Factor Lash Revival Mascara Extreme Black 003 Out of stock Price — for partners → Bourjois Volume Glamour Coup De Foudre Black Bourjois Bourjois Volume Glamour Coup De Foudre Black Out of stock Price — for partners → Couleur Caramel Parpado Fiduminado Pincel N9 1un COULEUR CARAMEL Couleur Caramel Parpado Fiduminado Pincel N9 1un Out of stock Price — for partners → Artdeco Artdeco Sombra De Ojos Mosaico Out of stock Price — for partners → Wet n Wild Wet N Wild Wnw Eyeshadow 5 Pan Palette 1114070e Out of stock Price — for partners → Wet N Wild Wnw Eyeshadow 5 Pan Palette 1114067e Wet n Wild Wet N Wild Wnw Eyeshadow 5 Pan Palette 1114067e Out of stock Price — for partners → Wet n Wild Wet N Wild Wnw Eyeshadow 10 Palette 1114074e Out of stock Price — for partners → Wet N Wild Wnw Eyeshadow 5 Pan Palette 1114071e Wet n Wild Wet N Wild Wnw Eyeshadow 5 Pan Palette 1114071e Out of stock Price — for partners → Couleur Caramel Matt Sombra De Ojos 151 Coral Pink 1ml COULEUR CARAMEL Couleur Caramel Matt Sombra De Ojos 151 Coral Pink 1ml Out of stock Price — for partners → Wet n Wild Wet N Wild Wnw Eyeshadow 10 Palette 1114076e Out of stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.