Eye makeup

3797 products

Max Factor Max Factor 2000 Calorie Long Lash Era Mascara De Pestañas 002-Black Brown 7,8ml Out of stock Price — for partners → Max Factor Max Factor 2000 Calorie Shadow Shaper Sombra De Ojos 030-Shell Shadow 4g Out of stock Price — for partners → Max Factor Max Factor 2000 Calorie Shadow Shaper Sombra De Ojos 040-Umber Spark 4g Out of stock Price — for partners → Max Factor Max Factor 2000 Calorie Shadow Shaper Sombra De Ojos 010-Clay Gleam 4g Out of stock Price — for partners → Max Factor Max Factor 2000 Calorie Shadow Shaper Sombra De Ojos 020-Bronze Glaze 4g Out of stock Price — for partners → Bourjois Bourjois Macaron Melt Bronceador y Contorno De Ojos 02-Mocha Top Seller 5g Out of stock Price — for partners → Bourjois Bourjois Macaron Melt Bronceador y Contorno De Ojos 03-Caramel Top Seller 5g Out of stock Price — for partners → Bourjois Bourjois Liner Pinceau Tubing Delineador De Ojos 001-Ultra Black 2,5ml Out of stock Price — for partners → Bourjois Bourjois Liner Pinceau Tubing Delineador De Ojos 002-Brown 2,5ml Out of stock Price — for partners → Bourjois Bourjois Liner Pinceau Tubing Delineador De Ojos 003-Blue 2,5ml Out of stock Price — for partners → Artdeco Artdeco Sombra De Ojos Mosaico N 34 Out of stock Price — for partners → Artdeco Artdeco Sombra De Ojos Mosaico N 23 Out of stock Price — for partners → Artdeco Artdeco Sombra De Ojos Mosaico N 14 Out of stock Price — for partners → Wet n Wild Wet N Wild Wnw Eyeliner Liquid Proline Feel E8752h Out of stock Price — for partners → Wet n Wild Wet N Wild MegaProtein Waterproof Mascara Very Black Out of stock Price — for partners → Artdeco Artdeco High Performance Eyeshadow Stylo 01 Black Out of stock Price — for partners → Artdeco Artdeco Colorete Out of stock Price — for partners → Artdeco Artdeco Eye Mineral Styler Out of stock Price — for partners → Artdeco Artdeco Powder Blush Out of stock Price — for partners → Artdeco Artdeco Eye Liner Fine Sensitive Out of stock Price — for partners → Bourjois Bourjois Healthy Mix Mascara Volumen Resistente Al Agua 10ml Out of stock Price — for partners → Artdeco Artdeco Sombra De Ojos 217-Pearly Copper Brown 0,8g Out of stock Price — for partners → Eveline Eveline Mascara Extension Volume Waterproof Out of stock Price — for partners → Barry M Ultra Liner 2-in-1 Eyeliner & Lash Enhancing Serum Eye Line 1,7 ml Barry M Barry M Ultra Liner 2-in-1 Eyeliner & Lash Enhancing Serum Eye Line 1,7 ml Out of stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.