Eye makeup

3797 products

Diego Dalla Palma, Pearly, Eyeshadow Powder, 118, Sparkling Beige, 1 Shade, Refill, 2 g Diego Dalla Palma Diego Dalla Palma, Pearly, Eyeshadow Powder, 118, Sparkling Beige, 1 Shade, Refill, 2 g Out of stock Price — for partners → Shiseido, Shimmering, Cream Eyeshadow, Wt901, Mist, 6 g *Tester Shiseido Shiseido, Shimmering, Cream Eyeshadow, Wt901, Mist, 6 g *Tester Out of stock Price — for partners → Max Factor, Masterpiece High Precision, Liquid Eyeliner, Chocolate, 1 ml Max Factor Max Factor, Masterpiece High Precision, Liquid Eyeliner, Chocolate, 1 ml Out of stock Price — for partners → Max Factor, Contour Stick, Eyeshadow Stick, 006, Pink Gold & Bronze Moon, 5 ml Max Factor Max Factor, Contour Stick, Eyeshadow Stick, 006, Pink Gold & Bronze Moon, 5 ml Out of stock Price — for partners → Laura Mercier, Flawless Fusion, Buildable medium to full coverage, Under-Eye Concealer Pen, 3, C, 7 ml LAURA MERCIER Laura Mercier, Flawless Fusion, Buildable medium to full coverage, Under-Eye Concealer Pen, 3, C, 7 ml Out of stock Price — for partners → Fenty Beauty Fenty Beauty, Bright Fix, Eye Cream Concealer, 12, Almond Butter, 25 ml Out of stock Price — for partners → Charlotte Tilbury Charlotte Tilbury, Full Fat 5 Star, Curl, Mascara, Black, 4 ml Out of stock Price — for partners → MAC, Up For Everything Lash, Volume & Curl, Mascara, Black, 8.5 g MAC MAC, Up For Everything Lash, Volume & Curl, Mascara, Black, 8.5 g Out of stock Price — for partners → Makeup Revolution, Chocolate Vice, Vegan, Eyeshadow Palette, 14 pcs, 22 g Makeup Revolution Makeup Revolution, Chocolate Vice, Vegan, Eyeshadow Palette, 14 pcs, 22 g Out of stock Price — for partners → MAC, Pro, Eyeshadow Powder, Red Brick, Refill, 1.5 g MAC Cosmetics MAC, Pro, Eyeshadow Powder, Red Brick, Refill, 1.5 g Out of stock Price — for partners → Delilah, Delilah, Blender Brush, Eyeshadow Brush, BR05 Delilah Delilah, Delilah, Blender Brush, Eyeshadow Brush, BR05 Out of stock Price — for partners → IsaDora, IsaDora, Eyeshadow Palette, 83, Havana Browns, 3 Shades, 1.5 g IsaDora IsaDora, IsaDora, Eyeshadow Palette, 83, Havana Browns, 3 Shades, 1.5 g Out of stock Price — for partners → BareMinerals, Mineralist, Free Of Parabens, Eyeshadow Palette, Cozy Chalet, 12 pcs, 1.3 g Bareminerals BareMinerals, Mineralist, Free Of Parabens, Eyeshadow Palette, Cozy Chalet, 12 pcs, 1.3 g Out of stock Price — for partners → Shu Uemura, Unlimited, Waterproof, Mascara, La Maison Du Chocolat Cassis Violet, 4.4 ml Shu-Uemura Shu Uemura, Unlimited, Waterproof, Mascara, La Maison Du Chocolat Cassis Violet, 4.4 ml Out of stock Price — for partners → Byredo, 02 Blender Brush, Blender Brush, Eyeshadow Brush Byredo Byredo, 02 Blender Brush, Blender Brush, Eyeshadow Brush Out of stock Price — for partners → IsaDora, Colorful Eyeliner, Eye Liner, Gel Eyeliner, 14, Navy Blue, 3.7 ml IsaDora IsaDora, Colorful Eyeliner, Eye Liner, Gel Eyeliner, 14, Navy Blue, 3.7 ml Out of stock Price — for partners → IsaDora, IsaDora, Waterproof, Eye Liner, Color Liner, Gel Eyeliner, 05, Aubergine, 3 g IsaDora IsaDora, IsaDora, Waterproof, Eye Liner, Color Liner, Gel Eyeliner, 05, Aubergine, 3 g Out of stock Price — for partners → IsaDora, Smoky Eyeliner, Waterproof, kohl eyeliner, Defining, Kohl Eyeliner, 13, Dark Green, 1.2 g IsaDora IsaDora, Smoky Eyeliner, Waterproof, kohl eyeliner, Defining, Kohl Eyeliner, 13, Dark Green, 1.2 g Out of stock Price — for partners → Clarins, 4 Colour, Eyeshadow Palette, 05, Smokey, 4 Shades, 6.8 g Clarins Clarins, 4 Colour, Eyeshadow Palette, 05, Smokey, 4 Shades, 6.8 g Out of stock Price — for partners → Max Factor, Lash Revival, Argan, 3D, Mascara & Primer 2-In-1 , 01, Clear, 11 ml Max Factor Max Factor, Lash Revival, Argan, 3D, Mascara & Primer 2-In-1 , 01, Clear, 11 ml Out of stock Price — for partners → Gosh, Eyedentity, Eyeshadow Palette, 006, Be Harmless, 9 Shades, 8 g Gosh Gosh, Eyedentity, Eyeshadow Palette, 006, Be Harmless, 9 Shades, 8 g Out of stock Price — for partners → Gosh, Boombastic Crazy, Volumizing, Mascara, 004, Classic Grey, 13 ml Gosh Gosh, Boombastic Crazy, Volumizing, Mascara, 004, Classic Grey, 13 ml Out of stock Price — for partners → Gosh, Eye Bright N, Brightening & Concealing, Under-Eye Concealer Pen, 001, Adjusting Skin, 12 ml Gosh Gosh, Eye Bright N, Brightening & Concealing, Under-Eye Concealer Pen, 001, Adjusting Skin, 12 ml Out of stock Price — for partners → Gosh, Metal Eyes, Gel Pencil Eyeliner, 004, Silverstone, 1.2 g Gosh Gosh, Metal Eyes, Gel Pencil Eyeliner, 004, Silverstone, 1.2 g Out of stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.