Eye makeup

3797 products

Diego Dalla Palma, Satin Pearl, Eyeshadow Palette, 111, 1 Shade, 2 g Diego Dalla Palma Diego Dalla Palma, Satin Pearl, Eyeshadow Palette, 111, 1 Shade, 2 g Out of stock Price — for partners → Diego Dalla Palma, Satin Pearl, Eyeshadow Palette, 114, Blue Fairy, 2 g Diego Dalla Palma Diego Dalla Palma, Satin Pearl, Eyeshadow Palette, 114, Blue Fairy, 2 g Out of stock Price — for partners → Diego Dalla Palma, Diego Dalla Palma, Eyeshadow Palette, 157, 3 g Diego Dalla Palma Diego Dalla Palma, Diego Dalla Palma, Eyeshadow Palette, 157, 3 g Out of stock Price — for partners → Diego Dalla Palma, Diego Dalla Palma, Eyeshadow Palette, 154, 3 g Diego Dalla Palma Diego Dalla Palma, Diego Dalla Palma, Eyeshadow Palette, 154, 3 g Out of stock Price — for partners → Diego Dalla Palma, Satin Pearl, Eyeshadow Palette, 113, Gun Metal, 2 g Diego Dalla Palma Diego Dalla Palma, Satin Pearl, Eyeshadow Palette, 113, Gun Metal, 2 g Out of stock Price — for partners → Diego Dalla Palma, Satin Pearl, Eyeshadow Palette, 112, Forest, 2 g Diego Dalla Palma Diego Dalla Palma, Satin Pearl, Eyeshadow Palette, 112, Forest, 2 g Out of stock Price — for partners → Diego Dalla Palma, Satin Pearl, Eyeshadow Palette, 107, Pale Pink, 2 g Diego Dalla Palma Diego Dalla Palma, Satin Pearl, Eyeshadow Palette, 107, Pale Pink, 2 g Out of stock Price — for partners → Diego Dalla Palma, Satin Pearl, Eyeshadow Palette, 106, Taupe, 2 g Diego Dalla Palma Diego Dalla Palma, Satin Pearl, Eyeshadow Palette, 106, Taupe, 2 g Out of stock Price — for partners → Diego Dalla Palma, Satin Pearl, Eyeshadow Palette, 105, Deep Brown, 2 g Diego Dalla Palma Diego Dalla Palma, Satin Pearl, Eyeshadow Palette, 105, Deep Brown, 2 g Out of stock Price — for partners → Diego Dalla Palma, Diego Dalla Palma, Eyeshadow Palette, 153, 3 g Diego Dalla Palma Diego Dalla Palma, Diego Dalla Palma, Eyeshadow Palette, 153, 3 g Out of stock Price — for partners → Diego Dalla Palma, Satin Pearl, Eyeshadow Palette, 110, Deep Purple, 2 g Diego Dalla Palma Diego Dalla Palma, Satin Pearl, Eyeshadow Palette, 110, Deep Purple, 2 g Out of stock Price — for partners → Diego Dalla Palma, Satin Pearl, Eyeshadow Palette, 104, Virgo, 2 g Diego Dalla Palma Diego Dalla Palma, Satin Pearl, Eyeshadow Palette, 104, Virgo, 2 g Out of stock Price — for partners → Diego Dalla Palma, Pearly, Eyeshadow Powder, 121, Glowing Rose, 1 Shade, Refill, 2 g Diego Dalla Palma Diego Dalla Palma, Pearly, Eyeshadow Powder, 121, Glowing Rose, 1 Shade, Refill, 2 g Out of stock Price — for partners → Diego Dalla Palma, Diego Dalla Palma, Eyeshadow Powder, 171, Raw Ecru, 1 Shade, Refill, 2 g Diego Dalla Palma Diego Dalla Palma, Diego Dalla Palma, Eyeshadow Powder, 171, Raw Ecru, 1 Shade, Refill, 2 g Out of stock Price — for partners → Diego Dalla Palma, Satin Pearl, Eyeshadow Powder, 102, 2 g Diego Dalla Palma Diego Dalla Palma, Satin Pearl, Eyeshadow Powder, 102, 2 g Out of stock Price — for partners → Wibo, Get Sexy Lashes, Curling, Mascara, Black, 8 ml Wibo Wibo, Get Sexy Lashes, Curling, Mascara, Black, 8 ml Out of stock Price — for partners → Diego Dalla Palma, Sub-Aqueo, Waterproof, Lash Elevating, Mascara, Black, 13.5 ml Diego Dalla Palma Diego Dalla Palma, Sub-Aqueo, Waterproof, Lash Elevating, Mascara, Black, 13.5 ml Out of stock Price — for partners → Eveline Cosmetics, Variete, Waterproof, Pencil, Intense, Liquid Eyeliner, Ultra Black, 4 ml Eveline Cosmetics Eveline Cosmetics, Variete, Waterproof, Pencil, Intense, Liquid Eyeliner, Ultra Black, 4 ml Out of stock Price — for partners → Wibo, Million Dollar, Waterproof, Felt-Tip, Liquid Eyeliner, 1, Black, 0.8 g Wibo Wibo, Million Dollar, Waterproof, Felt-Tip, Liquid Eyeliner, 1, Black, 0.8 g Out of stock Price — for partners → Wibo, Wild Plum, Liquid Eyeliner, Plum, 3.5 g Wibo Wibo, Wild Plum, Liquid Eyeliner, Plum, 3.5 g Out of stock Price — for partners → Wibo, Flock Liner, Liquid Eyeliner, Ultra Black, 4 g Wibo Wibo, Flock Liner, Liquid Eyeliner, Ultra Black, 4 g Out of stock Price — for partners → Wibo, Slash Liner, Felt-Tip, Matte, Liquid Eyeliner, Black, 0.8 g Wibo Wibo, Slash Liner, Felt-Tip, Matte, Liquid Eyeliner, Black, 0.8 g Out of stock Price — for partners → Wibo, Long Lastig, Pencil, Matte, Kajal Eye Pencil, 51, 1.2 g Wibo Wibo, Long Lastig, Pencil, Matte, Kajal Eye Pencil, 51, 1.2 g Out of stock Price — for partners → Wibo, Incredible, Matte, Kajal Eye Pencil, Incredible Black, 1.2 g Wibo Wibo, Incredible, Matte, Kajal Eye Pencil, Incredible Black, 1.2 g Out of stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.