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Eye makeup

3960 products

Bourjois Healthy Mix Mascara Volumen Resistente Al Agua 10ml Bourjois Bourjois Healthy Mix Mascara Volumen Resistente Al Agua 10ml Out of stock Price — for partners → Eveline Cosmetics Eveline Mascara Extension Volume Waterproof Out of stock Price — for partners → Artdeco Eyeliner Bronze Glam 6 Artdeco Artdeco Eyeliner Bronze Glam 6 Out of stock Price — for partners → Barry M Ultra Liner 2-in-1 Eyeliner & Lash Enhancing Serum Eye Line 1,7 ml Barry M Barry M Ultra Liner 2-in-1 Eyeliner & Lash Enhancing Serum Eye Line 1,7 ml Out of stock Price — for partners → Ardell Magnetic Gel Liner Eye Line 3 g Ardell Ardell Magnetic Gel Liner Eye Line 3 g Out of stock Price — for partners → Sisley So Curl Mascara 7,5 ml Sisley Sisley So Curl Mascara 7,5 ml Out of stock Price — for partners → Makeup Revolution, Reloaded, Eyeshadow Palette, Iconic Fever, 15 Shades, 16.5 g Makeup Revolution Makeup Revolution, Reloaded, Eyeshadow Palette, Iconic Fever, 15 Shades, 16.5 g Out of stock Price — for partners → Makeup Revolution, Icon Palette, Eyeshadow Palette, Cherry, 12, 8.4 g Makeup Revolution Makeup Revolution, Icon Palette, Eyeshadow Palette, Cherry, 12, 8.4 g Out of stock Price — for partners → Makeup Revolution, Forever Flawless Affinity Palette, Eyeshadow Palette, Affinity, 18 Makeup Revolution Makeup Revolution, Forever Flawless Affinity Palette, Eyeshadow Palette, Affinity, 18 Out of stock Price — for partners → Makeup Revolution, Pro Ultimate, Eyeshadow Palette, Hidden Jewels, 4 Shades, 0.8 g Makeup Revolution Makeup Revolution, Pro Ultimate, Eyeshadow Palette, Hidden Jewels, 4 Shades, 0.8 g Out of stock Price — for partners → Charlotte Tilbury, Colour Chameleon, Eyeshadow Stick, Amethyst Aphrodisiac, 1.6 g Charlotte Tilbury Charlotte Tilbury, Colour Chameleon, Eyeshadow Stick, Amethyst Aphrodisiac, 1.6 g Out of stock Price — for partners → Diego Dalla Palma, Oriental, Waterproof, Kohl Kajal Eyeliner, 11, 3.2 g Diego Dalla Palma Diego Dalla Palma, Oriental, Waterproof, Kohl Kajal Eyeliner, 11, 3.2 g Out of stock Price — for partners → Tom Ford, Eye Color Quad, Eyeshadow Palette, 35, Rose Topaz, 4 Shades, 9 g Tom Ford Tom Ford, Eye Color Quad, Eyeshadow Palette, 35, Rose Topaz, 4 Shades, 9 g Out of stock Price — for partners → MAC, Pro Palette, Eyeshadow Palette, Soft Brown, Refill, 1, 1.5 g MAC MAC, Pro Palette, Eyeshadow Palette, Soft Brown, Refill, 1, 1.5 g Out of stock Price — for partners → MAC, Pro Palette, Eyeshadow Palette, Amber Lights, Refill, 1, 1.5 g MAC MAC, Pro Palette, Eyeshadow Palette, Amber Lights, Refill, 1, 1.5 g Out of stock Price — for partners → MAC, In Extreme, Volume, Lengthening, Curling, Mascara, Dimensional Black, 3.3 g MAC MAC, In Extreme, Volume, Lengthening, Curling, Mascara, Dimensional Black, 3.3 g Out of stock Price — for partners → Set Trio, Clinique, Lash Power Extension, Lengthening, Mascara, 01, Black Onyx, 3 pcs, 6 ml Clinique Set Trio, Clinique, Lash Power Extension, Lengthening, Mascara, 01, Black Onyx, 3 pcs, 6 ml Out of stock Price — for partners → Rimmel London, Jelly, Loose Glitter Eyeshadow, 200, Blue Lagoon, 11 ml Rimmel London Rimmel London, Jelly, Loose Glitter Eyeshadow, 200, Blue Lagoon, 11 ml Out of stock Price — for partners → Rimmel London, Jelly, Loose Glitter Eyeshadow, 300, Long Island, 11 ml Rimmel London Rimmel London, Jelly, Loose Glitter Eyeshadow, 300, Long Island, 11 ml Out of stock Price — for partners → Clinique, All About Shadow Quad, Eyeshadow Palette, 03, Morning Java, 4, 3.3 g Clinique Clinique, All About Shadow Quad, Eyeshadow Palette, 03, Morning Java, 4, 3.3 g Out of stock Price — for partners → Tom Ford, Eye Color Quad, Eyeshadow Palette, 40, Golden Hour, 4 Shades, 6 g Tom Ford Tom Ford, Eye Color Quad, Eyeshadow Palette, 40, Golden Hour, 4 Shades, 6 g Out of stock Price — for partners → MAC, Small, Eyeshadow Powder, Brun, 1, 1.5 g MAC MAC, Small, Eyeshadow Powder, Brun, 1, 1.5 g Out of stock Price — for partners → MAC, Pro Palette, Eyeshadow Powder, Saddle, Refill, 1.5 g MAC MAC, Pro Palette, Eyeshadow Powder, Saddle, Refill, 1.5 g Out of stock Price — for partners → Clinique, All About Shadow, Eyeshadow Compact, 10, Going Steady, 3.3 g Clinique Clinique, All About Shadow, Eyeshadow Compact, 10, Going Steady, 3.3 g Out of stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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