Eye makeup

3797 products

Eveline Cosmetics, Variete, Double-Ended, Gel Eyeliner, Ultra Black Eveline Cosmetics Eveline Cosmetics, Variete, Double-Ended, Gel Eyeliner, Ultra Black Out of stock Price — for partners → Gosh, Matte Eye Liner, Cream Pencil, Kohl Eyeliner, 012, Forest Green, 1.2 g Gosh Gosh, Matte Eye Liner, Cream Pencil, Kohl Eyeliner, 012, Forest Green, 1.2 g Out of stock Price — for partners → Gosh, Matte Eye Liner, Cream Pencil, Kohl Eyeliner, 013, Nude, 1.2 g Gosh Gosh, Matte Eye Liner, Cream Pencil, Kohl Eyeliner, 013, Nude, 1.2 g Out of stock Price — for partners → Wibo, Sparkle On Top, Loose Glitter Eyeshadow, 04, 2 g Wibo Wibo, Sparkle On Top, Loose Glitter Eyeshadow, 04, 2 g Out of stock Price — for partners → Wibo, Sparkle On Top, Loose Glitter Eyeshadow, 02, 2 g Wibo Wibo, Sparkle On Top, Loose Glitter Eyeshadow, 02, 2 g Out of stock Price — for partners → Wibo, Sparkle On Top, Loose Glitter Eyeshadow, 01, 2 g Wibo Wibo, Sparkle On Top, Loose Glitter Eyeshadow, 01, 2 g Out of stock Price — for partners → Catrice, 20H Ultra Precision, Waterproof, Gel Pencil Eyeliner, 100, Light Up, 0.08 g Catrice Catrice, 20H Ultra Precision, Waterproof, Gel Pencil Eyeliner, 100, Light Up, 0.08 g Out of stock Price — for partners → Essence, The Rose Edition, Eyeshadow Palette, 20, 9 Shades, 10 g Essence Essence, The Rose Edition, Eyeshadow Palette, 20, 9 Shades, 10 g Out of stock Price — for partners → Essence, Lashes To Impress, False Eyelashes Essence Essence, Lashes To Impress, False Eyelashes Out of stock Price — for partners → Essence, Lashes To Impress, False Eyelashes Essence Essence, Lashes To Impress, False Eyelashes Out of stock Price — for partners → Set, Essence, What The Fake, False Eyelashes, 2 pcs Essence Set, Essence, What The Fake, False Eyelashes, 2 pcs Out of stock Price — for partners → Essence, Lash Without Limits, Waterproof, Extreme Lenghtening & Volum Lashes, Mascara, 03, Black, 13 ml Essence Essence, Lash Without Limits, Waterproof, Extreme Lenghtening & Volum Lashes, Mascara, 03, Black, 13 ml Out of stock Price — for partners → Essence, Call Me Queen Dramatic, Waterproof, False Lash Effect, Mascara, Black, 11.5 ml Essence Essence, Call Me Queen Dramatic, Waterproof, False Lash Effect, Mascara, Black, 11.5 ml Out of stock Price — for partners → Essence, All Eyes On Me, Waterproof, Multieffect, Mascara, 01, Soft Black, 8 ml Essence Essence, All Eyes On Me, Waterproof, Multieffect, Mascara, 01, Soft Black, 8 ml Out of stock Price — for partners → Essence, Lash Princess, False Lash Effect, Mascara, Burgundy, 12 ml Essence Essence, Lash Princess, False Lash Effect, Mascara, Burgundy, 12 ml Out of stock Price — for partners → Essence, Lash Princess, Sculpted Volume, Mascara, Black, 12 ml Essence Essence, Lash Princess, Sculpted Volume, Mascara, Black, 12 ml Out of stock Price — for partners → Essence, Lash Princess, Waterproof, False Lash Effect, Mascara, Black, 12 ml Essence Essence, Lash Princess, Waterproof, False Lash Effect, Mascara, Black, 12 ml Out of stock Price — for partners → Catrice, Allround, Waterproof, Volume, Mascara, 010, Blackest, 12 ml Catrice Catrice, Allround, Waterproof, Volume, Mascara, 010, Blackest, 12 ml Out of stock Price — for partners → Catrice, Glam & Doll, Volume, Mascara, Intense Black, 10 ml Catrice Catrice, Glam & Doll, Volume, Mascara, Intense Black, 10 ml Out of stock Price — for partners → Catrice, Pure Volume, Volume, Mascara, 010, Black, 10 ml Catrice Catrice, Pure Volume, Volume, Mascara, 010, Black, 10 ml Out of stock Price — for partners → Catrice, Pure Volume, Waterproof, Volume, Mascara, 010, Black, 10 ml Catrice Catrice, Pure Volume, Waterproof, Volume, Mascara, 010, Black, 10 ml Out of stock Price — for partners → Essence, Tini Tip Liner, Waterproof, Precise, Liquid Eyeliner, 01, Deep Black, 1.1 ml Essence Essence, Tini Tip Liner, Waterproof, Precise, Liquid Eyeliner, 01, Deep Black, 1.1 ml Out of stock Price — for partners → Essence, Eyeliner Pen, Liquid Eyeliner, 020, Brown, 1 ml Essence Essence, Eyeliner Pen, Liquid Eyeliner, 020, Brown, 1 ml Out of stock Price — for partners → Essence, Eye Sparkle, Liquid Eyeliner, 01, Sparkling Lights, 4 ml Essence Essence, Eye Sparkle, Liquid Eyeliner, 01, Sparkling Lights, 4 ml Out of stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.