Eye makeup

3797 products

Mavala, Khol, Blending, Gel Pencil Eyeliner, Kajal, Turquoise, 1.4 g MAVALA Mavala, Khol, Blending, Gel Pencil Eyeliner, Kajal, Turquoise, 1.4 g Out of stock Price — for partners → Mavala, Khol, Blending, Gel Pencil Eyeliner, Kajal, Bleu Orange, 1.4 g MAVALA Mavala, Khol, Blending, Gel Pencil Eyeliner, Kajal, Bleu Orange, 1.4 g Out of stock Price — for partners → MAC, Colour Excess, Gel Pencil Eyeliner, Monogamist, 0.35 g MAC MAC, Colour Excess, Gel Pencil Eyeliner, Monogamist, 0.35 g Out of stock Price — for partners → MAC, Colour Excess, Gel Pencil Eyeliner, Graphic, 0.35 g MAC MAC, Colour Excess, Gel Pencil Eyeliner, Graphic, 0.35 g Out of stock Price — for partners → MAC, Colour Excess, Pigment, Gel Pencil Eyeliner, The Last Word, 0.35 g MAC MAC, Colour Excess, Pigment, Gel Pencil Eyeliner, The Last Word, 0.35 g Out of stock Price — for partners → MAC, Fluidline, Retractable, Gel Pencil Eyeliner, Evil Twin, 0.28 g MAC MAC, Fluidline, Retractable, Gel Pencil Eyeliner, Evil Twin, 0.28 g Out of stock Price — for partners → MAC, Powerpoint, Precise, Color Liner, Gel Pencil Eyeliner, Snow Way-White, 1.2 g MAC MAC, Powerpoint, Precise, Color Liner, Gel Pencil Eyeliner, Snow Way-White, 1.2 g Out of stock Price — for partners → MAC, Powerpoint, Precise, Color Liner, Gel Pencil Eyeliner, Mint Green, 1.2 g MAC MAC, Powerpoint, Precise, Color Liner, Gel Pencil Eyeliner, Mint Green, 1.2 g Out of stock Price — for partners → MAC, Powerpoint, Precise, Color Liner, Gel Pencil Eyeliner, Yule Never Know Purple, 1.2 g MAC MAC, Powerpoint, Precise, Color Liner, Gel Pencil Eyeliner, Yule Never Know Purple, 1.2 g Out of stock Price — for partners → L'Oreal Paris, Infaillible 24H , Waterproof, Contour, Gel Pencil Eyeliner, 301, Night Day Black, 10 g L´Oréal Paris L'Oreal Paris, Infaillible 24H , Waterproof, Contour, Gel Pencil Eyeliner, 301, Night Day Black, 10 g Out of stock Price — for partners → L'Oreal Paris, Infaillible 24H , Waterproof, Contour, Gel Pencil Eyeliner, 313, Irresistible Kaki, 10 g L´Oréal Paris L'Oreal Paris, Infaillible 24H , Waterproof, Contour, Gel Pencil Eyeliner, 313, Irresistible Kaki, 10 g Out of stock Price — for partners → Kat Von D, Tattoo, Gel Pencil Eyeliner, Diox Purple, 0.5 g Kat Von D Kat Von D, Tattoo, Gel Pencil Eyeliner, Diox Purple, 0.5 g Out of stock Price — for partners → Kat Von D, Tattoo, Gel, Gel Pencil Eyeliner, 50, Magnetite Gray, 0.5 g Kat Von D Kat Von D, Tattoo, Gel, Gel Pencil Eyeliner, 50, Magnetite Gray, 0.5 g Out of stock Price — for partners → Gosh, Intense, Defining and Shaping, Gel Pencil Eyeliner, 0.6, Blue, 1 ml Gosh Gosh, Intense, Defining and Shaping, Gel Pencil Eyeliner, 0.6, Blue, 1 ml Out of stock Price — for partners → Gosh, Lift & Highlight, Double, Gel Pencil Eyeliner, 002, Rose Nude, 11 g Gosh Gosh, Lift & Highlight, Double, Gel Pencil Eyeliner, 002, Rose Nude, 11 g Out of stock Price — for partners → Gosh, Gosh, Matte, Gel Pencil Eyeliner, 019, Dusty Violet, 1.2 g Gosh Gosh, Gosh, Matte, Gel Pencil Eyeliner, 019, Dusty Violet, 1.2 g Out of stock Price — for partners → Gosh, Infinity, Double, Gel Pencil Eyeliner, 002, Carbon Black, 1.2 g Gosh Gosh, Infinity, Double, Gel Pencil Eyeliner, 002, Carbon Black, 1.2 g Out of stock Price — for partners → Gosh, Metal Eyes, Gel Pencil Eyeliner, 001, Hematite, 1.2 g Gosh Gosh, Metal Eyes, Gel Pencil Eyeliner, 001, Hematite, 1.2 g Out of stock Price — for partners → Estee Lauder, Double Wear 24H, Gel Pencil Eyeliner, Gilded Metal, 1.2 g Estee Lauder Estee Lauder, Double Wear 24H, Gel Pencil Eyeliner, Gilded Metal, 1.2 g Out of stock Price — for partners → Estee Lauder, Double Wear 24H, Paraben-Free, Waterproof, Double-Ended, Long Lasting, Gel Pencil Eyeliner, Turquoise, 1.2 g Estee Lauder Estee Lauder, Double Wear 24H, Paraben-Free, Waterproof, Double-Ended, Long Lasting, Gel Pencil Eyeliner, Turquoise, 1.2 g Out of stock Price — for partners → Elizabeth Arden, Beautiful Color, Precision, Gel Pencil Eyeliner, 402, Slate, 0.35 g Elizabeth Arden Elizabeth Arden, Beautiful Color, Precision, Gel Pencil Eyeliner, 402, Slate, 0.35 g Out of stock Price — for partners → Diego Dalla Palma, Diego Dalla Palma, Colour, Gel Pencil Eyeliner, 17, 1.5 g Diego Dalla Palma Diego Dalla Palma, Diego Dalla Palma, Colour, Gel Pencil Eyeliner, 17, 1.5 g Out of stock Price — for partners → Diego Dalla Palma, Diego Dalla Palma, Colour, Gel Pencil Eyeliner, 10, 1.5 g Diego Dalla Palma Diego Dalla Palma, Diego Dalla Palma, Colour, Gel Pencil Eyeliner, 10, 1.5 g Out of stock Price — for partners → Diego Dalla Palma, Diego Dalla Palma, Colour, Gel Pencil Eyeliner, 02, 1.5 g Diego Dalla Palma Diego Dalla Palma, Diego Dalla Palma, Colour, Gel Pencil Eyeliner, 02, 1.5 g Out of stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.